franchising proposal€¦ · taste and flavor amplifiers, or other food chemicals. healthy we...

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LIVE CONSCIOUSLY, MANAGING THE BUSINESS OF YOUR DREAMS! FRANCHISING PROPOSAL

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Page 1: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

L I V E C O N S C I O U S L Y , M A N A G I N G T H E B U S I N E S S O F Y O U R D R E A M S !

F R A N C H I S I N G P R O P O S A L

Page 2: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

ECOLOGICAL

Our bread cup is a great alternative to plastic, glass and even paper, as nothing recycles better than your stomach do! Just eat your cup along with the soup and leave no waste. It is that simple.

WE MADE STREET FOOD:

W E C R E A T E N E W F O O D C U L T U R E

NATURAL

We use only natural local products, seasonal vegetables and spices. Our product does not contain meat and eggs, taste and flavor amplifiers, or other food chemicals.

HEALTHY

We don’t use deep fry and grill. You will receive a balanced nutrition, just what you need for a lunch!

UNIQUE

We didn’t meet analogs of cream-soup in a bread cup among street food retailers.

CONVENIENT

Our edible cup is designed to help you eat a soup in the street. To eat a portion of soup you need just one hand.

SOUPCULTURE CREATED A NEW UNIQUE PRODUCT ON THE FAST-FOOD MARKET - CREAM-SOUP IN EDIBLE BREAD CUP, BRINGING STREET FOOD FORMAT TO A WHOLE

NEW LEVEL.

Page 3: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

A H E A L T H Y S O L U T I O NT H A T K E E P S A L L T H EA D V A N T A G E S O F T H E S T R E E T F O O D

BREAD CUP

Freshly baked during the day from dough enriched with spices, seeds and nuts. It has a crunchy texture, bright color, and the fresh bread taste.

CREAM-SOUP

Manually prepared every day from the fresh vegetables and local seasonal products. It has great balanced taste and creamy texture. Combined with edible bread cup, it is great as lunch, dinner or healthy snack that fills you up with energy.

Page 4: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

Q U A L I T A T I V E L Y C H A N G I N G T H E C U L T U R E O F S T R E E T F O O D

APPROACHES

All of the processes - from preparation of vegetables to bread cup baking is a hand work of our stuff!

Made today - gone today, we do not preserve our products and don’t keep rests for the next day.

We continuously work on improvements to our menu and always keep high standards of qualuty.

PRODUCTS

We keep optimal selection of products, including seasonal and local products.

The technological process is prety simple and does not require long education.

We keep our selection simple to be the most convenient for our guests.

INNOVATIONS

The technology of bread cup production and soup serving patented by «Soupculture».

Thinking about the environment - we say ‘no’ to disposable tableware and cultery.

We are learning to be in tune with modern needs of our customers.

Page 5: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

W E K N O W A L LA B O U T R Y T H M O F L I F EI N M O D E R N C I T Y

OUR REGULAR GUESTS AREMODERN PEOPLEWITH ACTIVE LIFESTYLE

EVERYDAY EXPLORING THE

WISHES OF OUR CUSTOMERS.

WE EMBODY THEIR DESIRE FOR

RESPONSIBLE CONSUMPTION,

FREEDOM OF CHOICE AND

SOCIAL REALIZATION.

WE ARE ALWAYS CONCERNED

ABOUT THE HEALTH OF OUR

GUESTS.

creative youth

office workers

students

business people

vegetarians

all of these, who prefer healthy lifestyle

Page 6: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

« S O U P C U L T U R E » F R A N C H I S E A D V A N T A G E S

HEALTHY FOOD ON A NEW LEVEL OF

ACCESSIBILITY.

«SOUPCULTURE» OFFERS THE READY FOR

IMPLEMENTATION STEP BY STEP

FRANCHISING PROJECT.

EASYSCALING

Franchise format may be implemented in: shopping centres, educational bodies, business centres, and parks and festivals.

QUICK LAUNCH AND FAST RETURN ON INVESTMENT

The business may be launched within 30-45 days.Full return on investment i 18 month Possibility to get discount on royalty payments

FREE MARKET NICHE

Soups are hardly represented in the street food sector.

Low competition in vegeterian street food. It is an opportunity to be first in a region.

PROFITABILITY

High profitability for every square meter of area. Fast reaching of self-sufficiency levelROI of more then 50% from the second year of activity.

FLEXEBILITY

The Franchisee is able to chose the most fitting business format

Additional formats may be added separately in order to extend the network.

from

Page 7: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

« B A S E » B U S I N E S S F R O M A T

IMPLEMENTAT ION TERM

FROM 45 DAYS

REACHINGSELF-SUFFICIENCY

FROM SECOND MONTH OF ACTIVITY

PAYBACK PERIOD

WITHIN 18 MONTH

INTRODUCTORYPAYMENT

8 000 €

FACILITY AREA

STARTING FROM 15 М²FORMAT INCLUDES

1 SALES POINT WITH PRODUCTION SHOP

ROYALTY

SECOND YEAR:7% OF INCOME

FIRST YEAR:5% OF INCOME

FROM

Page 8: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

PAYBACK PERIOD

FROM 12 MONTHS

IMPLEMENTAT ION TERM

FROM 30 DAYS

REACHINGSELF-SUFFICIENCY

FROM THE FIRST MONTH OF ACTIVITY

* FORMAT MAY BE PURCHASED ONLY IF FRANCHISEE ALREADY RUNS THE «BASE FORMAT»

INTRODUCTORY PAYMENT

4 000 €FORMAT INCLUDES

1 SALES POINT WITH NO PRODUCTION SHOP

FACILITY AREA

STARTING FROM 15 М²

ROYALTY

SECOND YEAR:7% OF INCOME

FIRST YEAR:5% OF INCOME

« A D D I T I O N A L P O I N T »B U S I N E S S F O R M A T

Page 9: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

« N E T W O R K »F R A N C H I S E F O R M A T

INTRODUCTORY PAYMENT

20 000 €

IMPLEMENTAT ION TERM

FR

1 SALES POINT WITH THE PRODUCTION SHOP+4 ADDITIONAL SALES POINTS

OM 60 DAYS

REACHINGSELF-SUFFICIENCY

FROM THIRD MONTH OF ACTIVITY

PAYBACK PERIOD

FROM 18 MONTHS

FORMAT INCLUDES

ROYALTY

SECOND YEAR:7% OF INCOME

FIRST YEAR:5% OF INCOME

Page 10: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

P R O V I D I N G F U L LS U P P O R T F O R O U RF R A N C H I S E E S

PROVISION OFINTELECTUALPROPERTY

Rights to use brand, design, commercial information and other exclusive rights.

Provision of managing standards, technologies, menu, customer service standards.

TRAINING

Initial training of franchisee’s staff.

Provision of materials for durther staff education and training.

CONSULTANCY

On location choice and optimal objects positioning.

On launch process, operational activities, PR strategy and reaching goals.

PRODUCT

Sharing experience, recepies and technology of soup and edible cup production.

Menu development and improvement, adaptation to regional preferences.

PROMOTIONALAND MARKETINGASSISTANCE

Provision of promotional materials

Consultancy on running local promotion campaigns.

Page 11: FRANCHISING PROPOSAL€¦ · taste and flavor amplifiers, or other food chemicals. HEALTHY We don’t use deep fry and grill. You will receive a balanced nutrition, just what you

T H A N K Y O UF O R Y O U R

A T T E N T I O N

+ 38 093 375 38 68+ 38 063 234 34 77

[email protected]

FOR FURTHER INFORMATIONPLEASE,

CONTACT OUR TEAM

WE WOULD BE HAPPY TO ANSWER ALL OF YOUR

QUESTIONS