franchising strategy execution programme

Franchising Strategy & Franchising Strategy & Execution Programme Execution Programme

Snapshot of Methodology with some aspects of Snapshot of Methodology with some aspects of programme explained in Detail programme explained in Detail

Franchising Programme Franchising Programme Implementation: PhasesImplementation: Phases

Sustained Strategy

Sustained Strategy

Strategic Direction

Strategic Direction

Strategic Guidelines

Strategic Guidelines StrategyStrategy

Stage

Output

Institutionalization of the process


AS-IS Analysis and Defining of Strategy


Development of solution and

testing


testing

Implementation of solution across all

units


units

Activity

ConsolidationConsolidationConsolidationConsolidation RolloutRollout RolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition

We arehere

Franchisee Management ProcessFranchisee Management Process Level 2 Process – DefinitionLevel 2 Process – Definition


ProductPortfolio

ChannelStrategy

Market Classification

OpportunityPromotion

Franchising Implementation Franchising Implementation ProgrammeProgramme

Level 2 Process – DevelopmentLevel 2 Process – Development


Evaluation & Selection Process

Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual

FranchiseeTakeoff Process

Enquiry Management & Conversion

Franchisee Performance Management

New Product Launches

Promotion & Other

Support

PartnerRelationship Management

Franchising Implementation Franchising Implementation Programme ExampleProgramme Example




Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual





Promotion & Other

Support


Successful FranchiseeSuccessful Franchisee A successful XYZ Company Franchisee can be defined A successful XYZ Company Franchisee can be defined

as someone who meets the following three criteria:as someone who meets the following three criteria: Maximizes the profit potential of their business.Maximizes the profit potential of their business. Part Part

of this requires building strong sales team since of this requires building strong sales team since institutional sales is a critical part of our business. A XYZ institutional sales is a critical part of our business. A XYZ Company Franchisee also needs to control their business Company Franchisee also needs to control their business costs, since travel is a low margin business.costs, since travel is a low margin business.

Ensures all customers have a great experience every Ensures all customers have a great experience every time.time. The long-term profitability of a XYZ Company The long-term profitability of a XYZ Company FranchiseeFranchisee’’s business and the goodwill of the franchise s business and the goodwill of the franchise brand both depend on building a base of loyal, satisfied brand both depend on building a base of loyal, satisfied repeat customers.repeat customers.

Comfortable adopting the role of XYZ Company Comfortable adopting the role of XYZ Company Franchisee. Franchisee. This means the person will participate This means the person will participate constructively in the franchise program, attend meetings constructively in the franchise program, attend meetings and engage with other XYZ Company Franchisees and the and engage with other XYZ Company Franchisees and the XYZ Company team. XYZ Company team.

The Four UThe Four U’’s of Unsuitable s of Unsuitable FranchiseeFranchisee

XYZ CompanyXYZ Company’’s selection procedures and criteria should s selection procedures and criteria should weed out XYZ Company Franchisees with the weed out XYZ Company Franchisees with the 4 U4 U’’ss i.e. i.e. franchisees who are franchisees who are Under-preparedUnder-prepared Under-capitalizedUnder-capitalized Unsuited temperamentallyUnsuited temperamentally HavingHaving Unrealistic expectations Unrealistic expectations of what running a of what running a

business was really likebusiness was really like

Lead throughEmail

Lead ThroughPhone

Lead toXYZ Company’s

Office

Lead throughReferral

LeadManagement

System

System GeneratedEnquiry

Form Sent

InvestmentCapability Above 1.5

Lakh

Phone Call to Access Willingness

Suitable &Willing

Proceed To Site

Evaluation Process

Report onLead Funnel

Form Filled

Closed In LMS

Closed in LMSN Y

Y

N

Y

N

Suitable

Y

N

Pre-Selection Pre-Selection Lead Lead Management Management ProcessProcess

Enquiry & Application FormEnquiry & Application Form This asks candidates detailed questions relating to their family situation, This asks candidates detailed questions relating to their family situation,

background experience, intentions about the business and financial capability. background experience, intentions about the business and financial capability. The enquiry form produces a detailed report on the candidateThe enquiry form produces a detailed report on the candidate

providing an overview of their initial suitability providing an overview of their initial suitability as well as alerting the XYZ Company to any as well as alerting the XYZ Company to any ““red flagsred flags”” which deserve closer attention. which deserve closer attention.

Some of the Key Information Sourced is Some of the Key Information Sourced is Current Monthly IncomeCurrent Monthly Income Maximum Investment in XYZ Company FranchiseeMaximum Investment in XYZ Company Franchisee Current Profession & DesignationCurrent Profession & Designation How soon can you start if selectedHow soon can you start if selected Population of your city/townPopulation of your city/town Tell us about your business experience Tell us about your business experience Tell us about your educational qualifications or skillsTell us about your educational qualifications or skills Tell us why you are interested in becoming a XYZ Company Franchisee?Tell us why you are interested in becoming a XYZ Company Franchisee? How did you hear about XYZ Company?How did you hear about XYZ Company? Do you have secondary income from to cover your financial needs during a start up Do you have secondary income from to cover your financial needs during a start up

period?period? Do you have others who will PARTNER with you in the business? Who are they?Do you have others who will PARTNER with you in the business? Who are they? Please mention educational background and current income of PARTNERS?Please mention educational background and current income of PARTNERS? When do you anticipate you would want to launch you new business? When do you anticipate you would want to launch you new business? Do you have Regional space available? How many square feet? Whether your own /lease Do you have Regional space available? How many square feet? Whether your own /lease

/rent?/rent? TERRITORY YOU DESIRE: Please describe the geographical location where you would like TERRITORY YOU DESIRE: Please describe the geographical location where you would like

a franchise? If in a City with above 5 Lakhs people, mention specific areas in the City a franchise? If in a City with above 5 Lakhs people, mention specific areas in the City you are interested inyou are interested in

Triangulation Selection ProcessTriangulation Selection Process Selection uses a process known as "triangulation". This Selection uses a process known as "triangulation". This

involves seeking at least three sources of information involves seeking at least three sources of information about a candidate. Scientists often use triangulation in about a candidate. Scientists often use triangulation in their research to check the validity of their conclusions. their research to check the validity of their conclusions. They do this by seeking information on a problem from They do this by seeking information on a problem from three different angles. If the feedback is consistent they three different angles. If the feedback is consistent they know they are in the right track. know they are in the right track. Check 1 Check 1 : A Detailed Application Form : A Detailed Application Form Check 2Check 2 : Site Visit & Observations. (40 Points): Site Visit & Observations. (40 Points) Check 3 Check 3 : Structured Behavioural Assessment based : Structured Behavioural Assessment based

on Interview & Self-Assessment Questionnaire of the on Interview & Self-Assessment Questionnaire of the candidate (60 Points candidate (60 Points

Site Visit & Observations (40 Site Visit & Observations (40 Points)Points)

This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias or gut feel. Another method of gaining good information on a candidate is to talk with references and people who or gut feel. Another method of gaining good information on a candidate is to talk with references and people who know the candidate well. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site know the candidate well. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site Assessment is 40 PointsAssessment is 40 Points

Some of the key things assessed in a site visit are: Some of the key things assessed in a site visit are: Territory SuitabilityTerritory Suitability

Size Potential of Franchisee TerritorySize Potential of Franchisee Territory Presence of Big Travel Agent/ Company in NeighbourhoodPresence of Big Travel Agent/ Company in Neighbourhood

Location SuitabilityLocation Suitability Regional Space LocationRegional Space Location Regional Space FrontageRegional Space Frontage Regional Shop OwnershipRegional Shop Ownership

Financial Health & Provisions of FranchiseeFinancial Health & Provisions of Franchisee Current Assets OwnedCurrent Assets Owned Provision for Working CapitalProvision for Working Capital Secondary Source of IncomeSecondary Source of Income

Relevant Professional SkillsRelevant Professional Skills Sales ExperienceSales Experience Current Personal and Professional Network Current Personal and Professional Network Handling of TeamHandling of Team Comfort with IT, Computers & InternetComfort with IT, Computers & Internet

Suitable BackgroundSuitable Background Age Group of FranchiseeAge Group of Franchisee Educational background of the FranchiseeEducational background of the Franchisee Self Employment/Business ExperienceSelf Employment/Business Experience Company Structure / Partnership structureCompany Structure / Partnership structure Market Reputation/ Reference CheckMarket Reputation/ Reference Check

Positive & Progressive AttitudePositive & Progressive Attitude Willingness to focus on Corporate SalesWillingness to focus on Corporate Sales Attitude towards business: Opportunistic, Transactional, Relationship, Extended EnterpriseAttitude towards business: Opportunistic, Transactional, Relationship, Extended Enterprise Fitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of timeFitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of time

Structured Behavioural Structured Behavioural Interview & Candidate Self-Interview & Candidate Self-

Assessment (60 Points)Assessment (60 Points) This Final Check should be based on a structured behavioural interview and observations of a This Final Check should be based on a structured behavioural interview and observations of a candidate based on evidence rather than just personal bias or gut feel. This information can candidate based on evidence rather than just personal bias or gut feel. This information can then be quantified using a rating scale which defines what low, average and high behaviours then be quantified using a rating scale which defines what low, average and high behaviours look like in practice. (This type of rating scale is called a Behavioural Anchored Rating Scale or look like in practice. (This type of rating scale is called a Behavioural Anchored Rating Scale or BARS and has been shown by research to be the most accurate way of assessing people).BARS and has been shown by research to be the most accurate way of assessing people).

The candidate needs to be assessed for profiled during the interview stage on the following The candidate needs to be assessed for profiled during the interview stage on the following psychographic criteria. He needs to be administered a self assessment test which is attached psychographic criteria. He needs to be administered a self assessment test which is attached in Annexure 2. His self assessment is tallied with answers during the interview.in Annexure 2. His self assessment is tallied with answers during the interview.

The overall score is based on average of his self assessment score (20 Points) & Interview The overall score is based on average of his self assessment score (20 Points) & Interview score (40 Points) evaluating the same attributes.score (40 Points) evaluating the same attributes.

Cope with the isolation of self-employment Cope with the isolation of self-employment Exercise self-discipline Exercise self-discipline Work long hours under pressure Work long hours under pressure Learn from failures Learn from failures Compete with self-imposed standards Compete with self-imposed standards Take unpopular decisions Take unpopular decisions Resist impetuous or emotional behaviour Resist impetuous or emotional behaviour Take a balanced view of events Take a balanced view of events Tolerate uncertainty Tolerate uncertainty Accept advice Accept advice Demonstrate financial viability Demonstrate financial viability Demonstrate support of family Demonstrate support of family Demonstrate enterprise background Demonstrate enterprise background Demonstrate profit motivation Demonstrate profit motivation Demonstrate sales orientation Demonstrate sales orientation Demonstrate receptiveness towards XYZ Company's training Demonstrate receptiveness towards XYZ Company's training Demonstrate growth orientation Demonstrate growth orientation Demonstrate a favourable attitude towards task delegation Demonstrate a favourable attitude towards task delegation Take the long-term view Take the long-term view Demonstrate belief that individuals can 'make things happenDemonstrate belief that individuals can 'make things happen





Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual





Promotion & Other

Support


Franchising Policy - TerritoryFranchising Policy - Territory To ensure smooth working, a designated territory will be To ensure smooth working, a designated territory will be

assigned to each Franchisee.assigned to each Franchisee. The Franchisee will be given an option to sell to the The Franchisee will be given an option to sell to the

general public and / or corporate sector.general public and / or corporate sector. The Franchisee who has been given an option to sell to The Franchisee who has been given an option to sell to

corporate sector only will not sell to the general public corporate sector only will not sell to the general public and vice versa.and vice versa.

Under no circumstances will a Franchisee sell to Under no circumstances will a Franchisee sell to corporate customers, who are directly served by the corporate customers, who are directly served by the FranchisorFranchisor’’s sales team.s sales team.

The Franchisor reserves the right to redefine any The Franchisor reserves the right to redefine any territory and appoint another Franchisee in the territory and appoint another Franchisee in the redefined territory.redefined territory.

Franchising Policy - ExclusivityFranchising Policy - Exclusivity The Franchisee shall not deal in any competing product The Franchisee shall not deal in any competing product

directly or indirectly and the Franchisee shall not directly or indirectly and the Franchisee shall not promote any competing product directly or indirectly.promote any competing product directly or indirectly.

The Franchisee shall not share its physical assets with The Franchisee shall not share its physical assets with any other competing product.any other competing product.

The Franchisee shall not share competing products, on The Franchisee shall not share competing products, on which it has direct or indirect control.which it has direct or indirect control.

The Franchisee shall not enter into any partnership or The Franchisee shall not enter into any partnership or have a sister Franchisee/ concern for distributing have a sister Franchisee/ concern for distributing competing products.competing products.

The Franchisee shall not disclose the names and The Franchisee shall not disclose the names and addresses to any person outside his firm or Franchisor addresses to any person outside his firm or Franchisor and especially to any competitor of the Franchisor. and especially to any competitor of the Franchisor.

Franchising Policy – Information Franchising Policy – Information VisibilityVisibility

The Franchisee will provide complete and full visibility of The Franchisee will provide complete and full visibility of information on the market, customers, consumption information on the market, customers, consumption patterns, competitor products, accounting policies and patterns, competitor products, accounting policies and records in all his premises to Franchisor, Franchisorrecords in all his premises to Franchisor, Franchisor’’s s managers and executives. managers and executives.

The Franchisor reserves the right to audit the The Franchisor reserves the right to audit the franchiseefranchisee’’s book of accounts, for which full co-s book of accounts, for which full co-operation shall be extended by the Franchisee.operation shall be extended by the Franchisee.

The Franchisor reserves the right to audit the sales The Franchisor reserves the right to audit the sales management system, performance management management system, performance management system and other system by Franchisorsystem and other system by Franchisor’’s staff/ third s staff/ third party without prior permission or notice.party without prior permission or notice.

Franchising Policy- Franchising Policy- MerchandisingMerchandising

Keep the minimum required retail space dedicated to Keep the minimum required retail space dedicated to the Franchisor.the Franchisor.

Keep the communication and office infrastructure Keep the communication and office infrastructure (computer, internet, office etc) in working condition as (computer, internet, office etc) in working condition as per the norms set by the Franchisor to meet the desired per the norms set by the Franchisor to meet the desired service level.service level.

A detailed merchandising norms booklet will be A detailed merchandising norms booklet will be distributed for proper adherence. The Franchisee needs distributed for proper adherence. The Franchisee needs to ensure that all merchandising norms like placement to ensure that all merchandising norms like placement of glow-sign, flex, banners, poster etc. are followed.of glow-sign, flex, banners, poster etc. are followed.

No competitorNo competitor’’s product information, merchandising etc. s product information, merchandising etc. should be present in the franchiseeshould be present in the franchisee’’s outlet.s outlet.

The merchandising norms of the FranchisorThe merchandising norms of the Franchisor’’s partners s partners need to be followed. However preference will be given need to be followed. However preference will be given to the Franchisorto the Franchisor’’s merchandising norms incase of s merchandising norms incase of limited space resources etc.limited space resources etc.

Franchising Policy- Min. Sales & Franchising Policy- Min. Sales & PerformancePerformance

The contract is based upon the Franchisee commitments of a The contract is based upon the Franchisee commitments of a minimum quantity of sales per quarter and per year.minimum quantity of sales per quarter and per year.

Different schemes of franchisees will be given a minimum Different schemes of franchisees will be given a minimum target for sales per quarter and per year.target for sales per quarter and per year.

The Franchisee will work towards business growth every year.The Franchisee will work towards business growth every year. Through mutual discussions franchisees will arrive at growth Through mutual discussions franchisees will arrive at growth

targets for sales in their territory. It will be the obligation of targets for sales in their territory. It will be the obligation of the Franchisee to exceed these targets.the Franchisee to exceed these targets.

The Franchisee will appoint executives to promote the sale of The Franchisee will appoint executives to promote the sale of the Franchisorthe Franchisor’’s products as per the norms set up by the s products as per the norms set up by the Franchisor. These norms are determined by Scheme of Franchisor. These norms are determined by Scheme of Franchisee opted for.Franchisee opted for.

The Franchisee will strictly implement the sales management The Franchisee will strictly implement the sales management system adopted by the Franchisor.system adopted by the Franchisor.

The Franchisee will share the promotional cost incurred for the The Franchisee will share the promotional cost incurred for the promotion in his territory, except for the launch promotion.promotion in his territory, except for the launch promotion.

The Franchisee shall maintain the confidentiality of the The Franchisee shall maintain the confidentiality of the transactions carried out with the Franchisor.transactions carried out with the Franchisor.

Performance against franchiseePerformance against franchisee’’s commitments of sale will be s commitments of sale will be reviewed every year and will be one of the criteria for renewal reviewed every year and will be one of the criteria for renewal of contracts for Franchisee relationship.of contracts for Franchisee relationship.





Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual





Promotion & Other

Support


Franchisee Takeoff ManualFranchisee Takeoff Manual Primary Objectives of Franchisee Takeoff ManualPrimary Objectives of Franchisee Takeoff Manual

Provide a thoroughly detailed description of your businessProvide a thoroughly detailed description of your business Written clearly and simply enough to be usable Written clearly and simply enough to be usable

Franchise Operations Manual contains the following Franchise Operations Manual contains the following Pre-openingPre-opening Franchisees responsibilitiesFranchisees responsibilities Franchise administrationFranchise administration Franchise marketing and promotionFranchise marketing and promotion Franchise operations. Franchise operations.

Take Off Manual Chapter IndexTake Off Manual Chapter Index1. Pre-Opening Time Table1. Pre-Opening Time Table

2. Recruiting for XYZ Company Franchise2. Recruiting for XYZ Company Franchise

3. Start-up Expenses & Managing Finance3. Start-up Expenses & Managing Finance

4. Start Selling on Day 1 : Software Products4. Start Selling on Day 1 : Software Products

5. Start Prospecting on Day 1 : Corporate Products5. Start Prospecting on Day 1 : Corporate Products

6. Franchise Orientation Training6. Franchise Orientation Training

7. Managing & Reviewing Performance from Day 17. Managing & Reviewing Performance from Day 1

8. Planning for a Launch8. Planning for a Launch

9. Branding & Doing up the Outlet9. Branding & Doing up the Outlet

Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan Week OneWeek One

Congratulations!! Congratulations!! Sign Franchise AgreementSign Franchise Agreement Support Support : : XYZ Company HOLIDAYS Management XYZ Company HOLIDAYS Management

Sign separate agreement with other partners like SuvidhaSign separate agreement with other partners like Suvidha Support Support : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM)

Register for the Next Register for the Next ““XYZ Company HOLIDAYS Orientation TrainingXYZ Company HOLIDAYS Orientation Training”” See Training See Training XYZ XYZ

Company HOLIDAYS Company HOLIDAYS Support Support : FBDM: FBDM

Start looking for office space/contact a commercial broker according to XYZ Company Start looking for office space/contact a commercial broker according to XYZ Company guidelines (in case the space is not available)guidelines (in case the space is not available)

Apply for a Company Registration (in case company is not registered)Apply for a Company Registration (in case company is not registered) Apply for PAN, Service Tax , TDS & other registrationsApply for PAN, Service Tax , TDS & other registrations

Week Two Week Two Insure All Licensing and Code Requirement Have Been Met Insure All Licensing and Code Requirement Have Been Met Start Interviewing Potential StaffStart Interviewing Potential Staff Support provided by FBDM for recruiting Corporate Sales ExecutiveSupport provided by FBDM for recruiting Corporate Sales Executive

Week ThreeWeek Three Shortlist & Finalize Office Space Options Shortlist & Finalize Office Space Options

Discussion Discussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM) Shortlist & Finalize Corporate Sales ExecutiveShortlist & Finalize Corporate Sales Executive

Discussion Discussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM) Shortlist & Finalize Counter StaffShortlist & Finalize Counter Staff

Week FourWeek Four Find all necessary Accounting Find all necessary Accounting Sign Lease/ Acquire Office SpaceSign Lease/ Acquire Office Space Give offer letter to staffGive offer letter to staff Order for Communications Hardware Office InfrastructureOrder for Communications Hardware Office Infrastructure Guidelines provided by FOEGuidelines provided by FOE

Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan Week FiveWeek Five

Order Telephone and Internet Order Telephone and Internet Open Company Bank Accounts (in case not opened )Open Company Bank Accounts (in case not opened ) Order Exterior Signage, Merchandising, Brochure & Branding SignageOrder Exterior Signage, Merchandising, Brochure & Branding Signage

Support : FOE Support : FOE Order Business Cards & Email ID Order Business Cards & Email ID

Support : FOESupport : FOE Week SixWeek Six Install all Necessary Hardware/Software on Computer SystemInstall all Necessary Hardware/Software on Computer System Install all Necessary Software on Computer SystemInstall all Necessary Software on Computer System

Support : FBDM /FOESupport : FBDM /FOE Set up Credit Card Processing AccountsSet up Credit Card Processing Accounts Prepare an Opening Launch PlanPrepare an Opening Launch Plan

Support : FBDM Support : FBDM Week SevenWeek Seven

Order all Necessary Office SuppliesOrder all Necessary Office Supplies Ensure that all the staff is recruited & ready to joinEnsure that all the staff is recruited & ready to join Register for training & initial orientation for Corporate Sales ExecutiveRegister for training & initial orientation for Corporate Sales Executive

Support : FOE Support : FOE Conduct Training for Counter Staff using the Train the Trainer ModuleConduct Training for Counter Staff using the Train the Trainer Module Support : FOESupport : FOE

Week EightWeek Eight Begin Networking and establish Referral AccountsBegin Networking and establish Referral Accounts

Support : FBDM Support : FBDM Freeze Launch Plan Freeze Launch Plan

Support : FBDMSupport : FBDM Start talking to vendorsStart talking to vendors

Week 9Week 9 Conduct First Staff Meeting Conduct First Staff Meeting Ensure that all office interiors, signage, marketing collateral have been fixedEnsure that all office interiors, signage, marketing collateral have been fixed Ensure that business cards , email & other necessary documents have arrivedEnsure that business cards , email & other necessary documents have arrived

Week 10 Week 10 Open for BusinessOpen for Business Execute Launch PlanExecute Launch Plan





Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual





Promotion & Other

Support


Forecast:

Plan:

Control:

Follow Up,Review,Report:

Variance

What needs tobe done?

How dowe do it?

Who does it?

Has it beendone?

What are we doing

about it ?

Performance Management Performance Management System FlowSystem Flow

Franchisee Performance Franchisee Performance ManagementManagement

Forecast Plan Control Report

Manager

Regional

Franchisee

FCSE

Route plan

Territory Sales Target

FCSE Target FCSE

Weekly Score Card

FCSE Monthly

Score Card

Franchisee Monthly

Score Card

Franchisee Quarterly

Score Card

Review

Franchisee Sales Target

Channel Manager

Review

Review

Channel Mgr

Quarterly Score Card

Channel Mgr

Monthly Score Card

Channel Sales Target

Franchisee Weeklyy

Score Card

Review

Franchisee Mgr Weekly Score Card

Review

Review

Review

Review

Channel Weekly

Score CardReview

Review

Review

Franchisee Annual ROI

Analysis

Franchisee Mgr

Monthly Score Card

Franchisee Mgr Quart Score Card

Franchisee ScorecardFranchisee Scorecard

Week :

Retail Sales Rs.

Sales- Domestic Economy

Sales- Rail & Bus Tickets

Rs.

Franchisee Name:

Sales- Domestic Deluxe

Rs.

Rs.

Franchisee Daily Weekly Sales & Operations Report

KPI Wed Thur FriMon Tues

11 Enquiry Converted No.

9Number of Enquiries

No.

Sat RemarksWeekly Plan

12Enquiry Response TAT-Head Office

Hours

8

6Sales- Domestic Super Deluxe

Rs.

7Sales- International

Rs.

Rs.

1

3

2

Sales- Others

Sales- Air Tickets

4

5

Weekly Actual

Rs.

Sun





Franchisee Value

Proposition

Franchisee ROI

FranchiseePolicies

Induction Training

Takeoff Manual





Promotion & Other

Support


Franchising Programme Franchising Programme Implementation: PhasesImplementation: Phases

Sustained Strategy

Sustained Strategy

Strategic Direction

Strategic Direction

Strategic Guidelines

Strategic Guidelines StrategyStrategy

Stage

Output






testing


testing


units


units

Activity


We arehere

Contact UsContact Us

Sarvajeet Chandra Sarvajeet Chandra

+91 9920803060,+91 9920803060,[email protected]@theadiva.in, , [email protected]

www.mastersungroup.comwww.mastersungroup.com

mailto:[email protected]

mailto:[email protected]

franchising strategy execution programme

Business

competing

xyz company

xyz company

xyz company

franchising

corporate

shortlist

selection