FRANCHISINGI N F O R M AT I O N B O O K L E T

WHO ARE WE AND WHAT DO WE DO?

Pinot & Picasso is Australia’s #1 (and largest) Paint and Sip Experience! We take our customers through some of the basic (and some more advanced) techniques of painting on canvas, in a hassle-free, approachable and collaborative setting.

We invite you to enjoy a night of BYO wine and painting as our expert Pinot and Picasso hosts deliver each session with comprehensive step-by-step instruction with plenty room left for your inner-Picasso to run wild.

By the end of the night, even our ‘non-creatives’ will be taking home their very own Picasso!

Say hello to Australia’s Largest (and fastest growing) Paint and Sip Company

OUR GOALS ARE TO

• Provide the best Paint and Sip experience, everytime our doors open

• Select the best franchisee’s to help grow our brand

• Strengthen brand recognition through our growth

• Continue to innovate our sessions and studio offering

OUR GOALS

LARGEST PAINT & SIP COMPANY IN THE COUNTRYCurrently 10 studios open, with another 5 to open before Christmas

LOW INITIAL INVESTMENT, FAST ROILower upfront spend means you can recoup your investment with pace

EASILY MANAGED, LIFESTYLE BUSINESSA business that doesn’t require 24/7 attention

UNMATCHED CUSTOMER EXPERIENCEEntertainment is our forte

EXCEPTIONAL SYSTEMS AND SUPPORTDedicated E-Commerce website, built for automation and ease

DEDICATION TO INNOVATIONWe’re not sure if the wheel can be recreated, but we’re constantly looking for ways too

MULTIPLE REVENUE STREAMSDiversify the way your studio makes sales

WHAT WE OFFER

THE STORY SO FAR...

JULY 2018 FEB 2019 SEPT 2019 DEC 2019 FEB 2020 FEB 2021

PENRITH STUDIO OPENS6 ARTWORKS IN GALLERY

FRANCHISING COMMENCES BYRON BAY STUDIO OPENS20 ARTWORKS IN GALLERY

STUDIO NUMBER 9 OPENSOVER 2 STATES80 ARTWORKS IN GALLERY

STUDIO 14 SCHEDULED TO BE OPENOVER 3 STATES100 ARTWORKS IN GALLERY

1 YEAR OF FRANCHISING20 STUDIOS OVER 5 STATES150 ARTWORKS IN GALLERY

35+FRANCHISESOPEN OVER 8 STATES & TERRITORIES

REVIEWS AND BRAND REPUTATION

PINOT & PICASSO BY NUMBERS

GETTING STUCK INTO THE NITTY GRITTY NUMBERS GAME

CAITLIN & LUKE Wollongong

Like many Australians, we have always had the desire to run a small business to produce a secondary source of income. What attracted us to a Pinot and Picasso franchise was the autonomous online systems in place, marketability and brand reputation. This allows us to run a small business and continue our primary source of income.

SHARRON & HANY Rouse Hill

We got involved with Pinot and Picasso as one of the first franchisees and whilst it had only been established for one year, the track record of success spoke for itself. The Head Office is dedicated to provide support and assistance for franchisees which is reassuring to know that an experienced person is always a phone call away.

TESTIMONIALS

Have a closer look at where our industry is heading...

• 300 Studios (Feb 2019) by Painting with a twist (Largest Franchise)• Trend started in 2007• 30% of franchisees with multiple studios (Painting with a twist)• There are 1000 Paint & sip studios in the USA & Canada• 78% Women clientele• ‘Paint Nite’ turns over $121.4M USD per year • ‘Pinot Palette’ turns over $10.7M USD per year

THE INDUSTRY

REVENUE STREAMS

How we diversify our revenue streams to give you the fastest ROI possible

• Weekly Sessions• Private Sessions• Team Building• Hen’s Nights• Pop-ups• NDIS (TBA)• Pinot Guarantee• Affiliate Referral Program• P&P Wine Club (Jan 2020)• The Art Project (Jan 2020)

We’re constantly looking to diversify our sales channels. The more people we can reach, the bigger our brand grows and the more our sales grow.

(Coming Soon)

SALES CHANNELS

TARGET MARKET

FAN RATIO

We’re extremely confident who who we market to. The graph demonstrates who, and who we target with all online marketing.

WomenMen

89%

18-2413-17 25-34 35-44 45-54 55-64 65+

0.054%

0.018% 2%5%

2% 1% 0.552% 0.234%

12%

32%

25%

15%

4% 1%

11%

THE PINOT DIFFERENCE

What we’re doing to set ourselves aside from the rest

• Approachable art for everyone - we create an experience to suit every skill level

• Customer service-centric business operation - we’re in hospitality, and we understand what that means. The customer always comes first

• Entertainment is our focus - art is important, but good times are imperitive

• Proudly supported by some of the best artists in the country - Enter Mitch Revs and Danielle Weber

• Pinot Points - we reward our customers for every dollar spent with our innovative loyalty program

Mona Vale, NSWManly, NSWMaroubra, NSWBlacktown, NSWParramatta, NSWBathurst, NSWMarrickville, NSWLiverpool, NSWBankstown, NSWMaitland, NSWCastle Hill, NSW

There’s places crying out for Pinot & Picasso. Here’s just a few...

HOW DO WE KNOW THIS?We’ve worked hard break up the country according to geo-demographic factors. We want to maximise return for all our franchisees!

Bendigo, VICBallarat, VICGeelong, VICSt. Kilda, VICMornington, VICFrankston, VICMelton, VICHawthorne, VICRichmond, VICFootscray, VICNewport, VICTraralgon, VIC

Townsville, QLDToowoomba, QLDBurleigh Heads, QLDCairns, QLDMackay, QLDSurfer’s Paradise, QLDBundaberg, QLDRockhampton, QLDIpswich, QLDBrisbane ALL, QLD

Darwin, NTHobart, TASLaunceston, TAS

HIGH VALUE TERRITORIES

WHAT DIFFERENTIATES PINOT & PICASSO?Pinot & Picasso are leaders in Paint & Sip innovation and customer service development. Being a customer service-centric company, we’re constantly looking of ways to improve what we do and how we do it. Our scalable business model and multiple revenue streams makes it easy to grow your business and sales. HOW DOES PINOT & PICASSO HELP WITH MARKETING?Franchisees are responsible for marketing to their customers at an organically. At a paid online level, HQ manages and optimises all ads to ensure that your marketing spend doesn’t go to waste.

At a brand level - Pinot & Picasso provides design solutions, branding guidelines, and operational guides to build relationships with your local community. ARE THERE MASTER FRANCHISE OR DEVELOPMENT RIGHTS AVAILABLE?Pinot & Picasso don’t grant master franchise or development rights at this point. However, the potential to buy multiple territories is available. HOW LONG DOES A PINOT & PICASSO FRANCHISE AGREEMENT LAST?At Pinot and Picasso, we’ve worked extremely hard to streamline our processes to ensure our Franchisee’s lived are made as easy as possible – hence why we describe ourselves as a ‘lifestyle business’. From stock reordering to the entire e-commerce system which runs out bookings, automation has always been at the forefront of our mind. Outside of the technical stuff, the Pinot and Picasso team offer support from go to woah. We help you find the right spot for your business, provide a full style guide for fit out, marketing training and execution and are only a phone call away when hiring staff, or making decisions critical to your business.

FAQs

FAQs WHAT SORT OF SUPPORT DOES PINOT & PICASSO PROVIDE?Head office is only a phone call away. We’re a young, vibrant and dynamic company who are willing to go the extra mile for our franchisees. We’ve got world class support across web management, digital content management, marketing teams and artists all within arms reach.

COULDN’T I JUST DO THIS MYSELF?You most certainly could. The facts however, don’t lie. 9 out of 10 businesses fail within the first year. That doesn’t happen on our watch. We have an exceptional business model, marketing guidelines to ensure you maximise sales and hit the ground running. Could you do it yourself? Potentially. Could you do it as well, and maximise your ROI? Almost certainly not. SHOULD I TALK TO OTHER FRANCHISEES?Absolutely. We recommend speaking to some of our existing franchisees about their experiences in franchising. At the end of the day we would never want you to push you into something you weren’t comfortable with. We’re happy to pass on their details on request. CAN YOU PROVIDE US WITH MORE FINANCIAL INFORMATION?We can, but we need to wait until we pass through the Stage 2 application to disclose full financials. Below you’ll find some figure to use as a guide in your calculations in the meantime. Though we’d love to be transparent from the outset, we get too many enquiries to reveal so early considering the number of tyre kickers we get.

• Expected Fit out Cost $20,000 - $35,000 • Training Fee $2,000 • Initial Marketing Fee (8 week program) $2,500 • Web Costs $1,500 • Opening Stock Order $5,000 • Franchise Purchase Fee $50,000 • Legal Fees $2,000 - $3,000 • Ongoing Franchise Royalty 8% • External Events Royalty 8% • Franchise Agreement Term 5 years

THE INVESTMENT IN YOUR OWN STUDIO(Subject to change, Ex. GST)

PINOT & PICASSO MODELWHY IT WORKS?

8% royaltyPayment processing fees from 1.75%

We’re ready when you are! A member of the Pinot & Picasso team will be available once you select a time slot available via the calendar link.

READY TO TAKE THE NEXT STEP?