Francisco AlvarezHector Ayala

Kaitlin BumpusKelly Dobson

D’wayne LetangTaylor LewisKatie Parker

Tiffany Saunders

OverviewCampaign Objective

Increase business and number of immigration exams, specifically targeting the Hispanic market

Increase awareness about the practice

Our solutionCreate an Identity, Print, Media

and Specialty Package

DemographicsOver Half of GA’s Hispanic

Population Lives in 4 Counties285

575

675

75

85

985

285

575

675

75

85

985

Cobb Gwinnett

Dekalb

Fulton

Logo & Slogan

Buenveidos, Cuidado para Todos

Letterhead, Envelope and Business Card

Mock-Up 1Original

Mock-Up 1Revised

Outdoor Sign

Domain Name:http://www.primarycareatlanta.net

Short, Simple and Easy to Remember

Website

“Completing the immigration exam is the first step in attaining your dream job by becoming a U.S. citizen. At Primary Care Physician Center we know the importance of receiving this exam and have a highly trained medical staff that treats everyone like family. Let us help you on your travel towards a bright future. We’re located at 5197 Roswell Road in Atlanta. We’re open Monday through Friday from 8 AM until 5 PM. Call us at (404) 252-1230 for an appointment or visit us online at primarycareatlanta.net. Primary Care Physician Center “Welcoming Care for Everyone”

Radio Ad

Listen Here

Print Ad

Pens

Membership with theGeorgia Hispanic Chamber of Commerce Magnets

Specialty Ad

Frequency1 2

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31

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Comcast

El Patron

Mundo Hispanico

Television

Radio

Newspaper

Range: 323,360

Range: 309,238

Range: 300,000

Range