franke - amashova weekend 2014

Franke kitchen SyStemSAmAshovA 2014Durban, South Africa

FSa event PreSS releaSeamaShova 2014

www.franke.co.za

Reproduction of any of the content, full or partial, is allowed only with prior written approval for Franke Kitchen Systems (Pty) Ltd

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Franke amaShova Weekend

FRAnKe AmAShovA 2014 | PReSS ReLeASe

The Amashova is an annual mass participation cycle event and one of the most popular events on the KZn calendar. It attracts over 10 000 cyclists nationally. having full road closures on the cycle route from Pietermaritzburg to Durban, it is regarded as KZn’s safest cycle race. This year, the Amashova celebrated its 28th race, making it the oldest ‘Classic’ cycle race in the country.

This year Franke South Africa has celebrated its Centenary year in South Africa. With this milestone occasion to celebrate we decided to participate for a second year running as a corporate group in the Amashova Durban Classic cycle race, this year in a larger capacity. The

“Franke Cycle Team” this years was made up of 85 Franke customers, suppliers and staff members. Some participated in the fun 35km race, while other more avid cyclists took the challenge of the 65km and 106km race.

The 2014 Franke Jersey was noticeably more colourful this year too as we had 10 event sponsors who helped to make it possible to accommodate a larger Franke team. There were different sponsor positions available from Gold to Silver and Bronze and all spots were taken up almost immediately. We would like to thank all these suppliers for their contribution to what was an incredible weekend and special occasion for Franke.

The weekend officially began with a kick-off celebratory dinner to welcome all our cyclists who had travelled from around the country to be here for the event. The dinner was held at Salt Rock hotel, just north of Ballito on the Dolphin Coast of KwaZulu-natal, South Africa. Guests and staff from out of town were also accommodated at the hotel for the weekend.

AmAshovA hIsToRY – ‘1986 - 2014’

The 1986 the very first event left the City hall in Pietermaritzburg in fierce heat on a Saturday afternoon, and followed, for the most part, the Comrades marathon route. The deviation occurred in Westville where the cyclists followed the nagging climbs of Blair Athol Road, and then came down through Reservoir hills, over the Connaught Bridge, into Riverside Road and finished outside the Pick ‘n Pay’s hypermarket-By-The-Sea in Durban north. The total distance was approximately 95 kilometres and the traffic authority gave permission for only 150 riders to participate. The route remained much the same until 1993.

In order to try and make the race as close to 100 kilometres as possible, a course change was necessary. The route bypassed the famous Polly Shorts hill and instead the challenging 14km Alexander Road climb was introduced up Fox hill to Thornville.

This year for the first time the Tsogo Sun Amashova was part of the UCI World Cycling Tour: The amateur Worlds qualifier series.

The UCI World Cycling Tour (UWCT) is a series of UCI-sanctioned races held all over the world. Some 15 qualifier events will qualify the top 25% in each age group to the Amateur Road World Championships, where the champions are awarded with the coveted rainbow jersey.

The Tsogo Sun Amashova 106km has race prize money of over R100 000

amaShova PaSt and PreSent


GoLD sPoNsERs:

sILvER sPoNsERs:

mAIN sPoNsoR:

BRoNZE sPoNsERs:

It was decided, after so much interest in last years festivities, why not use this event and Franke’s broad client and supplier list to make a difference. It is with this in mind that the sponsorship concept come to fruition. The months leading upto Amashova 2014 were spent securing 10 of Franke’s most valuable suppliers as co-sponsors for the event.

These sponsorships allowed us to make a considerable donation towards The highway hospice. on the 28th october 2014 a cheque for R20 000.00 was handed over to Linda Webb, Chief executive officer for The highway hospice in Durban. We thank our sponsors for their kind gesture and support us in promoting a healthy lifestyle and assisting those in need.

the highway hospiceIn patient and home based care for the termanally ill

The highway hospice covers just over 2000 square kilometres in the greater Durban area – from Ballito in the north to Amanzimtoti in the south and then west to hillcrest – and this is where we send our registered nurses and social workers out to care for those in need. We currently have 480 patients on our programme. We care for both the patient and their families – with is no charge for the service we provide.

The highway hospice receives no Government funding so we rely on people such as Franke and other donors, and our fundraising efforts, to keep our doors open.

We invite people to contact us on 031 2086110 or visit our website. www.hospice.co.za

the highWay hoSPice

3FRAnKe AmAShovA 2014 | PReSS ReLeASe

craig mcintyre - Franke kitchen SyStemS (Pty) ltd

The number of participants increased substantially from last year and many more customers got to experience being part of the Franke family, on the road, at the factory and in the tent after the race.

The event planning and organisation was exceptional, due to our hard working and dedicated employees. I would like to thank all our employees for their efforts in ensuring the experience for our customers was wonderful.Finally, a big thank you to our loyal customers for supporting the event and also taking the time out to get to know our business better, so that together, we can realise even more success.

Keep cyclingCraig mcIntyre


my eXPerience

Craig mcIntyremanaging Director - FSA

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Personally, to participate in the Amashova event, even if it was only the 35km “Fun” ride, was a wonderful experience.

Schalk de Beer - Franke kitchen SyStemS (Pty) ltd


my eXPerience

So, it turned out that I competed with myself, I pushed my boundaries well beyond what I thought was possible for a man over 60. And this is probably the best lesson that I took from the race – get out of your comfort zone and push the boundaries till you have developed a new frame of reference.

To do the Amashova required 100% commitment and it involved quite a bit of training getting up at 4am on a cool winters morning and ride the hills till your legs wobble. But the reward was just great and will do it over and over again as long as there is life in my legs.

It was a strange race, my first Amashova. I heard about the hills that kill you, but I just stayed focus on my plan – pace yourself, ride on cadence, eat, drink and most important stick to the race plan .

The last 30km was very tough with a straight headwind, tons of cramps, fears of quitting but then I remembered my

The Amashova cycle race was more than just a race. A race? What race?

Schalk de BeerFSA Commercial manager


tutors voice “the worst regret is not finishing“. So, the pain was there but the pleasure in the end was huge.

Thank you to the entire marketing team for all the arrangements, to our customers, architects and staff for joining us and a special thanks to our sponsors who enabled us to make a donation towards hospice.

hope to see you all again in 2015 !!!


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on Saturday our Franke cyclists were invited to our head office in mobeni, Durban. here our 35km cyclists loaded their bicycles into their dedicated 35km panel van which would meet them the following morning at moses mabida.

John mcCluskey, FSA operations manager, led a comprehensive tour of the Franke factory. Franke South Africa produces over 80% of its products locally in this 11 000 m2 factory on an 18 000 m2 site, with some 300 people are employed at the facility. our guests were able to see the hydraulic deep-drawing presses, laser cutters, CnC bending and Robotic Welding equipment that allows Franke

to produce detailed precision and a high quality standard of product. Guests could also view a wide selection of our domestic and commercial products, all installed and working, in our Franke Training Facility & Showroom.

Before handing out of the Franke Goodie-bags, our cyclists enjoyed a brief company presentation by FSA managing Director, Craig mcIntyre as well as some words of encouragement from FSA Commercial manager Schalk de Beer. This was followed by some snack before all were transported back to the hotel to relax before the big race.

FACToRy ToUR & BRIeFInG


Saturday11th octoBer 2014

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Saturday11th octoBer 2014




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Sunday 12th octoBer 2014Wake up call was bright and early… well actually; it was so early it was still pitch dark! Salt Rock hotel arranged that a self-service breakfast was available from 03h00. our first bus to depart Salt Rock was the 65km bus at 03h30, which set off for the Cato Ridge start, with a detour to moses mabhida to collect our local cyclists. our second bus to depart, carrying the 35km cyclists did encounter some problems causing a timetable delay. he managed however to get our 35km fun-riders to the start in the nick of time. If there was an Amashova Bus Challenge I am sure he would be a good contender for the win! The largest group of our cyclists left on the third bus at 04h15 for Pietermaritzburg, also via moses mabhida. Cyclists were seeded to start between 06h45 and 08h00.

Back at Suncoast Casino, the Franke Sales and marketing Team were waiting at the Franke Corporate marque to welcome our cyclists. As the first of the 35km cyclists came in, at around 6am, they were able to put down their bikes and relax in the Franke marque where protein shakes and snacks were available, as well as sports massages. True to his word FSA managing Director, Craig mcIntyre, was the first cyclist on the massage tables! many followed suit soon

after to enjoy a well-deserved body and foot massage.

our first 106km cyclist over the finish line was nibigh Davids of Boogertman & Partners CPT, with an impressive time of 2:25:30. This time earned him 19th place overall, only 14 seconds shy of the nolan hoffman, this year’s Amashova Classic 106km Winner! Franke congratulates nibigh on this outstanding performance! Another member of Boogertman & Partners CPT, Ishmael Khan, was our second Franke cyclist to finish with another impressive finish time of 2:44:19.

These are the Top-Ten Franke Cyclists, who also finished within the first 1000 places out of 4392. Congratulations to all of you, as well as everyone who finished their race! our Franke Cyclists had a definite presence at this year’s event, even receiving a mention of approval from the east Coast Radio DJ’s at the finish line!

The Amashova weekend was a great success. All that were involved from Franke staff, to our Sponsors and the Cyclists both local and those travelling from other regions, contributed to a weekend of personal achievement, fun and friendship!


Franke cycliStS - toP 10 PlacingSCompany Region Name surname Time overall Position Gender Position

1 Boogerman + Partners Western Cape nabigh Davids 02:25:30 19/4392 19/3508

2 Boogerman + Partners Western Cape Ishmael Khan 02:44:19 105/4392 104/3508

3 A3 Architects Gauteng Justin Behrendt 02:57:43 304/4392 295/3508

4 Franke visitor Kwa-Zulu natal Dave Swanson 03:02:52 376/4392 358/3508

5 BCm Kwa-Zulu natal Dewald Boshoff 03:02:52 382/4392 364/3508

6 on Tap Kwa-Zulu natal Grant markham 03:12:58 615/4392 558/3508

7 hDG Architects Gauteng hendrik Smit 03:14:04 626/4392 569/3508

8 Franke visitor Kwa-Zulu natal mim Gerhardt 03:19:02 768/4392 30/144 (Tandem)

9 Franke FSA Western Cape nico Claase 03:19:54 782/4392 699/3508

10 A3 Architects Gauteng Chiara De Siena 03:20:46 816/4392 48/740

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Sunday12th octoBer 2014




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Sunday 12th octoBer 2014


Is this your first Amashova Classic Race, and if not how many have you completed?yes this was my 1st Amashova Classic Race.

how did you find your 106km cycle in Durban at the Amashova? It was Awesome really Tough aswell. Finished 19th overall

If you could give some advice to our cyclists who are thinking of taking on the 106km next year for the first time, what would you say? have some solid miles in before the race. And just enjoy.

naBigh davidS - Boogertman & PartnerS

I must say that the massage was my favourite memory from the Franke Amashova Weekend 2014


Featured cycliSt


NAmE: nabigh DavidsComPANY: Boogertman + PartnersREGIoN: Western CapeCoNsULTED BY: Shaun BanfieldPLACING: 19th overallTImE: 2h 25m

Do you belong to a Cycle Club, and if so which club?mTnClub100

how long have you been a cyclist and how did you get into cycling?I have been cycling for 4years and 10months. my dad cycles and he bought me a bike to join

Do you have a favourite race you enjoy competing in most?SA national Championships Road and TimeTrial


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Featured cycliSt

iShmael khan - Boogertman & PartnerS

NAmE: Ishmael KhanComPANY: Boogertman + PartnersPRoFEssIoN: ArchitectREGIoN: Western CapeCoNsULTED BY: Shaun BanfieldPLACING: 20th in Group and 104th overallTImE: 2:44

Do you belong to a Cycle Club, and if so which club?yes, mTn Club 100

how long have you been a cyclist and how did you get into cycling?It all started when my dad bought me my first BmX at 6. I have been riding bike since school days, but only really got competitive much later after I graduated and when I started my first job. After doing my first Argus Race in matric the racing bug bit and the rest was history.

Do you have a favourite race you enjoy competing in most?Would have to be the Cape Town Cycle Tour

Is this your first Amashova Classic Race, and if not how many have you completed?I did my first one last year. This was my second.

how did you find your 106km cycle in Durban at the Amashova? It was an incredibly gruelling, fast paced race. It was quite challenging trying to hold on with sub vets in the front bunch. The wind played a bit of a factor few kilometres to the end and the group hustling for position made it a bit nerve wrecking. It felt a bit easier than last year since I trained much harder for this one.

If you could give some advice to our cyclists who are thinking of taking on the 106km next year for the first time, what would you say? Train smart, eat right and make sure you spend enough time in the saddle. It’s not an easy course, but with enough training it can be a relatively pain free experience.

Passing through the ‘valley of a Thousand hills’ - beautiful, majestic landscape and sugar cane plantations.



chiara de Siena - a3 architectS

NAmE: Chiara De SienaComPANY: Associate at A3 ArchitectsREGIoN: GautengCoNsULTED BY: Suria RamnarainPLACING: 816/4393 (Total)TImE: 3hrs20mins

Do you belong to a Cycle Club, and if so which club?Team edenglen

how long have you been a cyclist and how did you get into cycling?8 years in total but only became more competitive in the past 2 years

Do you have a favourite race you enjoy competing in most?I have 3, all the big ones Amashova, 94.7 and The Argus (Cape Town Cycle Tour) The spectators make these races for me, the outside support is incredible!

Is this your first Amashova Classic Race, and if not how many have you completed?It’s my 2nd Amashova, Last year was my 1st.

how did you find your 106km cycle in Durban at the Amashova? I really enjoyed this race; I was fit enough for it and took every hill as it came! I must admit though the last 30kms were tough into the wind, but all in all a great event!

If you could give some advice to our cyclists who are thinking of taking on the 106km next year for the first time, what would you say?

yes 106kms seems daunting but with a little bit of training and taking the race in your stride, you’ll do great! It’s all about your mind-set on the day and most of all you got to enjoy it! So take it at your pace and enjoy the scenery along the way.

I think the whole weekend was a hit! I really enjoyed the team efforts, a lot of work was put into that weekend and it showed. It was great to meet new people who share similar interests. The Franke tour was great too, always helps knowing the process of a product and what goes into it, but if I have to be specific, being at the coast always puts a smile on my face and the race was a good one for me.


Featured cycliSt



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letterS oF thankS


Thanks for cycling with your team on Sunday!

Thanks for picking up our Goodie Bags, the cycling shirt, T-shirt, all the arrangements of busses etc. that ran so smooth, the eats and drinks and massage afterwards. The management thereof was excellently done and we felt very privileged to be part of that!

Thanks for the months of planning and all the energy that went into all of that – we just came there and everything ran so smooth and we just had an awesome time!

Thanks once again – you are an AmAZInG TeAm!

Denise and JR ConradieFranke vistors

Thank you so much for the Goodie Bag Franke provided for the Amashova, as well as all the travel and accommodation arrangements.

I heard from Chris Barrett that the factory visit was very interesting and the accommodation was fantastic. Pity that I couldn’t visit the factory this time around - maybe next time.

Kind regards,Gerhard du Toit - Pr.Arch.TTJ Architects (south Coast)

schalk De Beer welcoming Denise Conradie home, at the Franke hospitality Tent

schalk De Beer welcoming Denise Conradie home, at the Franke hospitality Tent

We would like to say a huge ThAnK yoU for the fantastic weekend!

From myself, malcolm and Justin, we really had a great time, the weekend was well organised and everything seemed to just work.

So from the 3 of us we would like to thank yourself and the whole team at Franke for the amazing opportunity!

Kind RegardsChiara De SienaA3 Architects



letterS oF thankS

Dirk and I would like to thank the Franke team for a very well organised enjoyable event.

Regards,herman Cloete,Graceland Architects

Dear Craig, schalk, sean, Wayne and Nico

Just a note of thanks for the memorable week-end that you organised for the Amashova. It was good to meet the people belonging to the voices on the other end of the phone and a privilege to be part of your 100 year celebrations.

As for the ride.....I was told it was supposed to be down hill! We’ve got a lot to learn down here in the Cape about hills. It was a great day out.

Thanks again and congratulations on your 100 years.

Kind regardsJohn Wilson-harrisGabriel Fagan Architects

Thank you for all you did in the organization of the Amashova.

once again Franke rolled out a really enjoyable experience, even to the high speed bus ride to the start!

The dinner was great, the logistics worked perfectly & it was really nice to have a massage at the end.

medals to all the team!

Kind regardsBob GeldardDirector - Gelmar

I was informed that once again that you and the Franke team had put an incredible event together so a BIG WELL DoNE.

hope to see you next year.

scott Parnell.Regional Procurement manager Plumblink Inland

Bob Geldard looking fresh after his 35km cycleBob Geldard looking fresh after his 35km cycle

FRAnKe KITChen SySTemS (PTy) LTD

CALL CenTReTel 0861 372 653Fax +27 31 450 6302

[email protected]

DURBAn1194 South Coast Road,mobeni, Durban, 4092.South AfricaTel +27 31 450 6300Fax +27 31 450 6303

GAUTenG77 Roan Crescent,Sage Corporate Park north,old Johannesburg Road,midrand, 1682South Africa

CAPe ToWnUnit 1, Gold Street,northgate Business Park, northgate estate,Cape Town, 7405South Africa

DISCLAImeRThe information and data supplied in this brochure is based on information believed to be reliable, however it is not binding and inaccuracies may occur. Franke reserves the right to change specifications and design at any time without notice.© 2014 by Franke Kitchen Systems (Pty) Ltd. All rights reserved under the Copyright Act of 1987 with amendments. Reproduction of any of the content, full or partial, is allowed only with the prior written approval of Franke Kitchen Systems (Pty) Ltd. no reasonable requests will be refused provided conditions as laid out are met.

All information provided in this brochure is for informational purposes only. All information, text, technical drawings and images are the exclusive property of Franke. The content herein may not be reproduced in whole or part. Any use of the content without written permission from Franke is prohibited.

franke - amashova weekend 2014

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