frankfurt school powerpoint

8/13/2019 Frankfurt School powerpoint

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The Frankfurt School

Mass Culture / Art High Culture

Marxism


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Central IssuesThe first major & systematic

sociological study of mass media

Written between 1930s and 1950s

- context-specific?

- usable now?

How good is Habermass reworking for

today


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!"#$%$'

H(#()$%$'

KANT

!"#$%$$"*

I%+I,I+"!-.

- Free to think for themselves

- Not controlled by others

H(#()$%$$"*

I%+I,I+"!-

- Their thinking is controlled by

someone else (without them

realising)


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AUTONOM ! H"T"#ONOM A$$%&"'(

- $A#T' OF 'O)&"T

- )U%TU#A% $#O*U)T'

+M"AN&N, HOW TH" A#" MA*".


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#/e rankfurt *c/ool embers

Institute for *ocial )esearc/"ni2ersity of rankfurt from 1943

&nterdisci/lin0ry gro1/(a Hork/eimer+sociology2 /hiloso/hy.

#/eodor !dorno+sociology2 /hiloso/hy

0nd m1sicology.

6alter 7enjamin+/hiloso/hy 0nd

liter0t1re.

(ric/ romm +Fre1di0n /sychology.

Herbert arcuse+Fre1di0n /sychology.


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Historical contet

8ermanewis/

intellectuals

:Hig/ly; educated u


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(migration to

!merica early

19>0s.- mass culture

- monopolycapitalism

-propaganda

*ociety of ?#otal

!dministration@


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#/eorising on basis of.

- Aro


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Intellectual Contet. ?Critical #/eory@

*ources.

3. ar4 5. a 6eber46. *igmund reud

ollowing ar.- Most social science sees only the

surfaceof society

- #specially Positivism

- Must find the hidden workings

of society


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a 6eber.

#/e ?Iron Cage@

3. Instrumental rationality

- thinking b0sed on

c0lc1l0tion

- most efficient w0ys of

0chieving 0ims5. 7ureaucracy.

- $nstrumental rational control o%er people


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rankfurt 2iew.

?#otal !dministration@

- instrumental rationality

- bureaucratic control

#/e main bureaucracies.

1; 8o2ernment

4; Ca


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*igmund reud

'oci0l sh0/ing of individ10l

/sychology

- &blank slate'

Fr0nkf1rt view

+M0rc1se4 Adorno.(- /sychology sh0/ed by

domin0nt ideologies

- r1ling cl0ss ideologies- these m0ke /eo/le


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Herbert arcuse B 190s.

)0/it0list society overly re/resses

n0t1r0l instincts

&ndivid10ls in c0/it0list society 0re

m0de ne1rotic

eg cra%ing wealth fame

The whole society is ne1rotic

eg happiness * consumer goods


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"nco1r0gement of worst/uman traits(

- +reed acuisiti%eness- !eeing other people asobects

- Hatred of .foreigners/ and.outsiders7

*olution(

0ritical Theory as therapyforsociety 1 makes societyrealise its own sickness

Ad ! H kh i


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Adorno ! Horkheimer

+ialectic of (nlig/tenment +3899.

&0ulture $ndustry' chapter

Hegel - 0lien0tion(H1m0ns invent re0son +r0tion0lity.

#e0son intended to free h1m0ns

from c1stom ! tr0dition#e0son gets o1t of h1m0n control

#e0son becomes controlling0 /rison

Culture Industry

l0test version of this


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#/e Culture Industry

!ims of t/e Culture Industry

+efend social status Duo.

- re


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?Industrial@


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Culture is


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Contents of Culture Industry

ProductsCinema

*tar system.

$dentification with star

2ake gratification for unfulfilled li%es

(Assumption: true needs 3

false needs )


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Contents of Culture Industry

products

elevision

)e


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he Audience (singular!

+emands & desirescreated andmani


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+istraction from

unfulfilling life

:working in

factories =offices;

Aacification of


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H(#()$%$'.

A)$+"C#I$%

C$%*"A#I$%

!"#$%$' +(*#)$'(+

A t A t


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Autonomous Art

ass culture = Hig/ Culture B !rt

$nly !2ant8arde art

eFgF Aicasso *c/oenberg

%oncon2entional 2iew of reality

)eDuires great effort tounderstand.

Comple" parts # making up

comple" whole

Can :


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)efinementsFFF

Adorno l0ter on===:)1lt1re &nd1stry #econsidered


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(,!-"!#I$%

?1estion0ble 1se of 6eber & reud(

$2erly


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On the other h0nd===@

%oam C/omsky ?anufacturing Consent@

H b


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Habermas'econd ,ener0tion Fr0nkf1rt

"0rlier Fr0nkf1rt too neg0tiveToo neg0tive ! restrictive 0

view of :re0son

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