Franklin Lakes Library

Growth of Digital Services in a Virtual Environment a/o April 24, 2020

Update0

Library Email Blasts using Constant Contact

Month of February March April to date Inc (Decr)

• Email List -# of subscribers 1,590 1,329 1,307 -283*

• Emails sent to Community 1 9 21 20

• Emails Opened by Community 468 4,958 8,737 8,269

• Email Activities Clicked on 7 760 1,114 1,107

Note: Significant activity in March and April due to increased outreach programs to residents through Library e Blasts. This excludes residents reached through Borough e Blasts

* list was purged in March

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Social Media Activity

March 1, 2020 April 24, 2020 % or # Increase

Face Book

• Library Followers 607 883 up 45%

Month of February Month of April to Date

• Page Views 251 902 651

• Children’s Followers Started 4/9 0 107 N/M

Instagram (Start Up)

• Children’s Followers Started 4/13 0 97 N/MFLL

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Juvenile Programs and Attendees• Pre Closing March 1 – March 17 (In Library) Post Closing March 18 – March 31 (On Line)

Magical Melodies 47 Magical Melodies 3,169

Dr Seuss 250 Origami 1,000

Jiggly Wiggly 57 Jiggly Wiggly 1,058

Krafty Kids 54 Weekly Art Project 482

Other 100 Other 487

TOTAL 508 TOTAL 6,196

Note: certain programs may include non-resident participation as wellFLL 3

Other Digital/Data Base ActivitiesFebruary March Month of April to Date % Increase

• Hoopla checkouts 186 193 363 95%

• Overdrive 100 102 201 100%

• Kanopy (excludes free rentals expanded in March) 76 46 52 - 32%

• Library Cards Issued On-Line Since Closing 60

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Franklin Lakes Library Website Activity

Month of February 30,582

Month of March 53,151 ( Surge to digital after Library closed)

Month of April to date 17,362 ( Residents now link directly through either Library and/or Borough e Blasts see p 1)*

* We intentionally made it easier for residents to directly access library services and programs through other entry points suchas e Blasts and social media (Facebook, etc)

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