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Chuck E. Gets a New Look!

 

Hello!

Chuck E. Cheese is the Most Popular Mouse in America!According to an independent study

conducted by Marketing Evaluations

Chuck E. ranked 37th overall out of 603 characters in 2011 (top 6%)

Chuck E. Cheese’s is the 2nd highest brand advertised on kids TV, surpassed only by McDonald’s

Chuck E. Cheese’s consistently rates higher than Ronald McDonald and Mickey Mouse in terms of likeability and awareness

Source: The Character Q Scores, 1994-2011, Marketing Evaluations, kids 6-8. The Q Score is the quotient of a character’s likeability and awareness.

Facts:- Industry leader for 35 years- Allocated $37million in marketing for 2012- 4.8 million kids attend birthday parties - 4.7 million e-club members - Over 444,300 Facebook fans - 1 million+ impressions per month- 630 bloggers- Website over 30 million visitors - 500,000 online reservation birthday parties

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CEC FeaturesSafetyKid Check security entry with hand

stamp ProfitA flexible menu designed for low

cost & high margins Value 1 Token to play any game Inclusiveness Games for all kidsWow factor Lots of games in all storesUnique entertainment Animatronics, cast and video show Celebration Birthday parties with Ticket Blaster The Chuck E. effectChuck E. & friends walk and

interact with kids

1977 - First Chuck E. Cheese’s opens in California Nolan Bushnell, founder of Atari, father of video arcade industry.

1984 – Chuck E. Cheese’s & ShowBiz merge to form “ShowBiz

Pizza Time”

1986 - ShowBiz Pizza Time becomes a publicly traded

company in NASDAQ

1998 - ShowBiz changes name to CEC Entertainment, NASDAQ

to NYSE

2000 - 300th store opens

2003 - 400th company owned store opens

2007 - CEC celebrates 30 years as leader of family

entertainment industry

2012 - Dick Frank (Chairman) celebrates 27 years with CEC

and Mike Magusiak (CEO) celebrated 25

A history lesson

CEC Units570 total stores open517 corporate and 53 franchised stores34 international stores openOperating in 10 countries outside U.S.Canada, Chile, Guatemala,

Puerto Rico, Saudi Arabia, United Arab Emirates,

Guam, Mexico , Panama & Peru26 total franchise partners13 international franchise partnersLatest partnership in:Peru / Trinidad / Philippines /UAE /

Bahrain / Costa Rica / Mexico2013 openingsPanama / Peru / Mexico / Saudi Arabia

CEC 2012 Income (USD)

Revenue: $803million

Net Income: $44million

EBITDA: $159million

Capital Expenditures: $99million

Shares Repurchases $14million

- 90% of the guests order food

- 1/3 of visitors say parent made decision to visit

- Planned visit or 40% of visitors make decision to visit within

4 hours of arriving

- 20 minutes is average travel time to CEC store

- Birthday parties are typically first exposure a kid has to Chuck E. Cheese’s

CEC Guest Profile

A destination family entertainment restaurantTop 3 reasons for the visit 1. Food and games 2. Kid’s request 3. Reserved Birthday PartyEntertainment drives the occasion for 90% of the time

Kids are motivated to visit for 6 reasons …1. Play games2. Kid friendly environment3. Eating fun food like pizza and ice cream4. Birthday party5. Seeing Chuck E.6. Winning prizes

          

CEC Guest Motivators

CEC Guest Motivators

Mom is motivated to visit to:

1. Reward her kids

2. Let her kids play off energy

3. Make kid’s Birthday party easy

and fun

4. Enjoy adult conversation

5. Shelter during bad weather

6. Watch her kids have fun

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• A premium American brand w/over 560 locations

• Largest Family entertainment chain in the world

• Powerful influence in the arcade industry• Wholesome brand attractive to landlords• Unique business concept• No direct competition• Over 30 years of proven operating success• A public company traded company (NYSE)• Menu variety w/local culture flexibility • Internationally experienced hands-on support team

• Proven business format thru difficult economic times

Why franchise CEC?