fraser bradshaw
TRANSCRIPT
Fraser Bradshaw
To win in the marketplace, you must win in the workplace.
The line
17%
The profit paradox
What do great leaders do to engage their employees?
Our comprehensive approach to online development That depends: how do you define a great leader?
To do something good, you’ve got to fight against something bad.
So, what are you fighting against?
Our comprehensive approach to online development What do great leaders do to engage their employees?
1. Honesty
2. Ability to delegate
3. Great communicators
4. Sense of humour
5. Confidence
6. Commitment
7. Positive attitude
8. Creativity
9. Intuition
10. Ability to inspire
Our comprehensive approach to online development What do great leaders do to engage their employees?
“You basically stuff the place full of talent and allow that talent to bloom. So you have to have something that makes the great people want to come and work for you. And it’s never money. You can always earn more money at a bad agency because they need you more.”
Engagement:
People are bonded together by the same set of values, attitudes and aspirations
“…have something that makes the great people want to come and work for
you.” David Abbott.
Our comprehensive approach to online development Big is no longer a measure of ‘trust’
Our comprehensive approach to online development Businesses now act like ‘ark brands’
Our comprehensive approach to online development People don’t connect through ‘process’
Our comprehensive approach to online development People connect through ‘beliefs’
What about the creative/media world?
Our comprehensive approach to online development 5 sustainable leadership themes
Follow from the front!
A hunger for technology!
Lead by example!
Embrace vulnerability !
Believe in sharing!
Keep thinking forward
Our comprehensive approach to online development Innovation: the new economy
Innovation is not the newest, latest technology (For technology is only ‘technology’ for people who were
born before it was invented) Innovation is a combination of the correct goals and fresh thinking about how to achieve them
Our comprehensive approach to online development Innovation: the new economy
I am in the business of…!
10 jobs that didn’t exist 10 years ago
Lessons learned
Our comprehensive approach to online development saintnicks: year one
Our comprehensive approach to online development Learning from old traditions…
Our comprehensive approach to online development …to evolve
We bring out the best in brands
We recognise that clients want more from an agency; that value is placed on closer working relationships with clients and a commitment to stay close to them.
Closer to the issues, opportunities and closer to the insights that matter.
Closer is smarter.
Embrace societal trends
Create new ventures
TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests
Information // Market intelligence // Insight // Media Agency of the Decade
Be consistent
Staff reviewed within a consistent matrix: Knowledge
Skill
Interest
Attitude
Personality
Can’t change = can’t stay
Easy to change
Difficult to change
Align your values to your people
The generic set of values for the agency world? Go in search of SWANS.
Check and check again
100% staff pride in the agency
Employee engagement: ‘say it as you see it’
Questions
1. Keep learning
10. Self discipline
9. It’s your job to manage the relationship between Co & employees
8. Vision, Mission & Values
7. Collegiate beats Corporate
6. Intellectual engagement
5. Affective engagement
4. Social engagement
3. Unique Ability Teams
2. Explore outside your category
To win in the marketplace, you must win in the workplace…
“…have something that makes the great people want to come and work for you.”
Questions?
Bristol Temple Studio Temple Gate Bristol BS1 6QA T: 0117 927 0100 London 31-35 Kirby Street Farringdon London EC1N 8TE T: 0207 492 1978
For further information" www.saintnicks.uk.com