Fred Isbell Senior Director, SAP Services Marketing

July 2014

SAP and KIPP: An Introduction to

SAP and Our Amazing People

© 2011 SAP AG. All rights reserved. 2

Agenda

My background, career journey and technology & solutions experience

Background on SAP: Run Simple & Fast Facts

A Journey Across SAP: The SAP Story

Real-world Applications: SAP, Germany and World Cup Soccer

Preview: my sessions the next few weeks

Q&A and Discussion

© 2011 SAP AG. All rights reserved. 3

About Fred Isbell

Senior Director, Regional Engagement,

Planning and Demand Management for

Services Marketing

Joined SAP 2000 as Director North America

SMB Channels Marketing 2000-2004

Senior Director NA Marketing Services

Marketing 2004-2012

Solutions and Services Marketing Compaq

Computer/Digital Equipment Corporation

1988-2000

Senior Consultant, Burke Marketing Services

and IRI 1985-2988

BA Economics & Political Science Yale and

MBA Marketing Duke; Duke/Fuqua Scholar

© 2011 SAP AG. All rights reserved. 4

My Career Journey in One PPT Slide

Common Themes:

Brand (company & personal)

Reinvention

Flexibility

Commitment

Market Intelligence & Analysts

Having a great sense of humor

© 2011 SAP AG. All rights reserved. 5

My Information Technology Evolution

My 3270

Terminal

Compaq

“Portable”

My Tech

Stack

c.2013

Fat Client

Thin Client

Laptop

© 2011 SAP AG. All rights reserved. 6

SAP CSR: Giving Back

© 2011 SAP AG. All rights reserved. 7

An Introduction to SAP

Run simple.

© 2011 SAP AG. All rights reserved. 8

SAP Fast Facts

© 2011 SAP AG. All rights reserved. 9

The SAP Story

For 40 years, SAP has helped

businesses run better through

world-class software solutions

that solve complex problems to

help invent, commercialize, and

mainstream the products and

services of the global economy.

These corporate profile materials

help every employee tell the

story of the NEW SAP in an

engaging and experiential way ,

by connecting the purpose of the

company to our strategy,

humanizing the SAP brand, and

providing people stories that

support our strategy www.sap.com

Run simple. 2014

75% of global workforce

will be

Millennials

We are entering into a new era of unprecedented

change across a multitude of dimensions

5 billion people worldwide

will become

middle class

50% of the world’s population

will live under

water shortage

1.3 billion people on business &

social networks today

50 billion connected devices and

“internet of things” by 2030

Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources

Network Effect/Explosion in Structured and Unstructured data

Learn more - 99 Facts on the Future of Business >

These changes unveil new areas of opportunity

for businesses to innovate and grow

business leaders believe that

customer experience is the

next battleground

increase in operating margin

in retail leveraging Big Data

as the new resource

higher operating margin than

the ones with poor employee

engagement

higher sales & margins when effectively running a networked enterprise

71% 3X 60%

50%

Cloud

Abundance of cost-

effective computational

power and storage

Mobile

The new de facto

standard in business

interaction

Transformational technologies offer significant potential to

drive business innovation

Social

Connected business

and social networks

Big

Data

Real-time analytic

for behavioral and

predictive insights

More than 60% of CEOs expect 15-50% of their

earnings growth in the next 5 years to come from

technology-enabled business innovations.

– McKinsey study, 2013

” “

> Learn more about the shifting agenda of IT Leaders

70% of executives who said complexity is

increasing costs - Bain 2005 Survey

90% of executives who said business is

becoming more complex - Economist 2010

50% of executives unsure who is accountable

- Economist 2010

Complexity – most intractable CEO challenge

18 months – pace at which data

doubles

1% of available data is analyzed

50 apps per billion in revenue

40% executives worry that their organizations will

not keep pace with technology change and lose their

competitive edge.

– McKinsey study, 2013

”

“

Built up over decades, it limits the ability to innovate and grow

Run simple.

Our vision for enterprise technology and business

Our Vision

help the world run

better and improve

people’s lives.

Our Mission

help organizations

become best-run

businesses.

Our Passions

teamwork, integrity,

accountability,

professionalism,

and trust.

At SAP, we help accelerate business innovation through

radical simplification

Drive business

innovation

Keep the

lights on

IT Environment Collapse redundant infrastructure layers

User Experience Engage front line employees/customers

28%

72%

Consumption For immediate business impact

Forrester IT Survey, 2013

Simplifying Technology

Drive business

innovation

Keep the

lights on

SAP HANA Platform

Simplify your IT environment with the SAP HANA platform

Applications Analytics

Insight to Action Contextual. Real-time. Closed-loop.

Faster

Process massive amounts of

data, and deliver information

at unprecedented speeds

Smarter

Rethink and envision entirely

new ways and applications to

run your business

Simpler

Dramatically simplifies

complex and expensive

IT architectures

> Learn more about SAP HANA as a platform

Simplify your user experience with a mobile-first mindset

Simplified User Experience

SAP HANA Platform

Applications Analytics

> Learn more about SAP User Experience > Learn more about SAP Fiori

Simplify consumption with SAP cloud, powered by SAP HANA

Public Cloud

Human Resources

Customers

Suppliers

Simplified User Experience

SAP HANA Platform

Managed Cloud

Business Suite

BW

Marketplace

HANA cloud apps

Partner ISV apps Applications Analytics

> Learn more about SAP’s Cloud Portfolio > Learn more about Simple Finance > Learn more about Business Networks

With our open platform, thousands of partners and startups

are bringing more innovations to you faster than ever

SAP HANA Platform

Simplified User Experience

Applications Analytics

Partners

&

Startups

1,200 HANA startups

2,000 Software & tech

partners

3,000 Service partners

4,000 Solution resellers

We combine our technology innovations and business

expertise into a complete solution that best meets your needs

Design Thinking Value Engineering Services & Support Industry Expertise

UX

For 11 lines of business For millions of SMEs For 25 Industries For consumers

POV Example Solution Explorer

Simplifying Business

Business

Outcomes

Hyper-personalize

Customer Experience

Plan & optimize

Resources in Real-time

Engage & empower

Workforce of the Future

Harness the intelligence of

Networked Economy

> > >

>

Seamless experience across

multiple channels

Co-innovation and co-creation

with customers

Hyper-personalization using

customer insights

Helping you reimagine your customer experiences

like never before.

Learn More

Enabling you to engage and empower your

people at scale.

Embrace social savvy

millennial workforce

Transform the way you recruit

and manage talents

Empower & engage people

with real-time information

Learn More

Empowering you to manage, predict and optimize

resources in seconds.

Data as the biggest

new resource

Turning products

into services

Real-time resource planning

& optimization

Learn More

Enabling you to harness the intelligence of your

business networks

Explore the potential of

“commerce graphs”

Networked visibility

& intelligence

Networked collaboration

& innovation

“We can’t predict what, where, or

when disasters will happen. We have

to manage it regardless.”

Jill Bossi American Red Cross

Learn More

For over 40 years, SAP has helped businesses run better

and improve people’s lives everywhere

At the global level

Helping customers

optimize resources

and protect the

environment

At the business level

Helping companies

harness data to stay

ahead of change and

innovate for growth

At the personal level

Helping people have

a greater voice and

live better lives

by personalizing

engagement

74% of the world’s transaction

revenue touches an SAP system.

SAP mobile solutions reach 97%

of the world’s mobile subscribers

via text messaging.

SAP customers represent 98% of the top 100 most valued brands

in the world.

We practice what we preach.

Every day.

We deploy 25,000

smartphones, and

14,000 tablets to

employees worldwide.

We believe creativity

driven by diversity of

thought is critical to our

business. Attracting the

most diverse talent

guarantees a rich pipeline

for future innovation.

We provide the freedom to

perform and are seen as an

employer of choice. Our

retention rate is 94%.

We made €16.1 million

social investments in 2011

to create lasting change, in

projects and communities

around the world.

Learn More

Run simple.

SAP Cloud: A Solid Foundation to Build Upon

Industry’s most

comprehensive

Cloud portfolio

The leading

social business

platform

The largest and

most global

business network

Largest business

Cloud

deployments

Annualized run

rate in Cloud

business

Industry’s

largest base of

Cloud users

Market-leading

public apps (#1 in

HCM, Procurement,

Business Networks

and Social

Collaboration)

covering all lines of

business

More users than

Chatter, Yammer,

etc.

1.4 million

connected

companies in 190

countries

transacting over half

a trillion in

commerce annually.

- the size of any

other business

network…

Just four quarters

into new structure

36M 30+ 15M 2M+ 1.5M >€1.1B

Some with more

than 2 million

users.

Public, private

and managed

service offerings

More business

professionals

use Cloud

solutions from

SAP than from

any other

vendor on the

planet.

> Back to Overview > Next

© 2011 SAP AG. All rights reserved. 32

SAP Cloud Powered by SAP HANA

SAP HANA Cloud Platform Application Services | Development | Integration | Database and Analytics | Foundation

BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION

SOCIAL PEOPLE TO PEOPLE COLLABORATION

HR SALES,

SERVICE,

MARKETING

FINANCE PROCUREMENT

PARTNER/

ISV APPS

PUBLIC CLOUD APPLICATIONS

SAP BUSINESS

SUITE BW

MANAGED CLOUD

SAP OR PARTNERS

HANA MARKETPLACE

> Back to Overview

Role-based De-composed task-based

experience

Responsive All sizes, devices, versions, channels

Simple 1-1-3: 1 user, 1 use case,

3 screens

Re-Imagine Business Processes

From 10 clicks to 2

300 of the highest-demand processes in the SAP Business Suite

SAP Fiori & SAP Personas INCLUDED

© 2011 SAP AG. All rights reserved. 34

Re-Imagine Finance

Comprehensive

Simple

Flexible

SAP SIMPLE FINANCE

© 2011 SAP AG. All rights reserved. 35

Re-Imagine Procurement

Buyers Sellers

Improve B2B Buying and Payment

Ma

rke

tpla

ce

Seller catalog on eBay can be

purchased by SAP Buyers

Buyers can search eBay

marketplace inside procurement

application for “Spot Buys”

Orders

Catalogs

Payment

eBay Marketplace connected to SAP Business Network

• Bank information security

• Regulatory compliance

• Fraud elimination

• Efficient funds settlement

Secure.

Certain. • Track & trace visibility

• Cash flow control

• Rich remittance & reconciliation

data

• Dual user verification

Simple. • Simple, rich UI

• Single source

information

• Self service

• Reduced costs

Supplier

Simple. • Single interface

• Single debit

• Supplier self-

service

• Reduced costs

Buyer

Re-Imagine Procurement

Seamless Payments with Ariba Pay

37

Experience made simple

Built for you Adopted by 36 M people

Simple & elegant Award-winning designs

Successful outcomes

258,000 live customers

1+1=2

SAP strategy

SAP Cloud powered by SAP HANA

Run simple. = Cloud + SAP HANA

Marketing

Cloud for Marketing1

Omni-channel Commerce

Sales Service

Cloud for Sales Cloud for Service

CRM on HANA

CRM on HANA

Human Resources

Procurement Supply Chain Management

S&OP Cloud on HANA

Suite on HANA (SD, MM, PP & PLM)

Finance

BYD

Suite on HANA

Simple Finance

SCM, PLM & Manufacturing

Cloud for Travel

Social Media Analytics

1 Adobe executed via partnership

2 Cloud for Finance is a Public Cloud option for new Finance deployments available by year-end 2014

3Financials Add-on is a Private Cloud alternative to FICO

Managed

Public

Omni-channel Commerce & Customer Engagement

Collaboration SAP Jam, Business Network

SAP HANA Cloud Platform

SAP’s Application Portfolio Today

Analytics BI (BusinessObjects), EPM, BW on HANA

Core HR SAP SRM

© 2011 SAP AG. All rights reserved. 40

Fully Managed, Monitored and Maintained in the SAP HANA Enterprise Cloud

Assessment on technical

aspects for solution in scope

with action and transition plan

Assessment

Prepare the as-is solution

and execute the onboarding

and migration toward a

standardized offering in the

SAP HANA Enterprise Cloud

Onboarding

& Migration

Provisioning of cloud

hosting infrastructure with

enterprise-class Service

Level Agreements

Cloud

Infrastructure

Provide application incident

support and monitoring with

agreed Service Level

Agreements

Application

Management

SAP HANA

Enterprise Cloud Powered by SAP HANA

2014 World Cup Soccer

SAP Marketing

July 2014

© 2011 SAP AG. All rights reserved. 42

The Question of the Day

What is the most popular Sport

in the World?

Football (NFL, College)

Baseball (MLB, College)

Basketball (NBA, College)

Ice Hockey (NHL, College)

Soccer (MLS, College)

© 2011 SAP AG. All rights reserved. 43

Soccer (Football to the rest of the world) is by far the most

popular sport in the world followed by cricket

© 2011 SAP AG. All rights reserved. 44

World Cup Soccer and SAP

SAP is a technology partner of the

German National Team (DFB)

© 2011 SAP AG. All rights reserved. 45

Germany Wins 2014 World Cup – Assisted By Big Data

German soccer team partnered

with SAP to create custom match

analysis tool to collect & analyzes

massive amounts of player

performance data.

Match Insights analyzes video

data from on-field cameras

capable of capturing thousands of

data points per second, including

player position and speed

Data then goes into an SAP

database that runs analytics and

allows coaches to target

performance metrics for specific

players and give them feedback

via their mobile devices

http://blogs.wsj.com/cio/2014/07/10/germanys-12th-man-at-the-world-cup-big-data/

SAP Match Insights

Discussion and Q&A

Navigating the Brave New World:

Technology Considerations for the 3rd Platform

There are three kind of marketers: those that make it happen,

those that watch it happen, and those that say “what the heck just

happened”

Which will you be?

Fred Isbell

Senior Director, Field Engagement Team

SAP Services Marketing

An Introduction to Social Media and

Maximizing Your Personal Brand

June 2014

Thank You! Fred Isbell Senior Director,

SAP Services Marketing

fred.isbell@sap.com

www.sap.com/services

Twitter: Fmisbell

Facebook: Fred M Isbell

Linked In: www.linkedin.com/pub/fred-

isbell/0/827/903Edit