fred meyer vitalicious presentation
DESCRIPTION
Fred Meyer Vitalicious Presentation. “It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”. TTL Vitalicious Brand Market Ranking. Source IRI week ending March 19,2006. TTL Vitalicious Dollar Sales TTL US $2,342,288 (+79.42 vs YAG). TTL New York Dollar Sales; - PowerPoint PPT PresentationTRANSCRIPT
Fred MeyerFred MeyerVitalicious PresentationVitalicious Presentation
“It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”
TTL Vitalicious Brand Market TTL Vitalicious Brand Market RankingRanking
Source IRI week ending March 19,2006
MarketMarket RankingRanking $ % of Chng$ % of Chng Units % of Units % of ChngChng
TTL USTTL US #14 out of 98#14 out of 98
SKU’sSKU’s+79.42+79.42 +75.62+75.62
TTL NortheastTTL Northeast #8 out of 60#8 out of 60
SKU’sSKU’s+81.64+81.64 +80.03+80.03
TTL BostonTTL Boston #5 out of 28#5 out of 28
SKU’sSKU’s+141.72+141.72 +138.72+138.72
TTL ChicagoTTL Chicago #16 out of 18#16 out of 18
SKU’sSKU’s+1850.41+1850.41 +1782.37+1782.37
TTL New TTL New EnglandEngland
#6 out of 18#6 out of 18
SKU’sSKU’s+653.18+653.18 +656.65+656.65
TTL New YorkTTL New York #9 out of 47#9 out of 47
SKU’sSKU’s+96.35+96.35 +91.43+91.43
TTL Vitalicious Dollar SalesTTL Vitalicious Dollar SalesTTL US TTL US
$2,342,288 (+79.42 vs YAG)$2,342,288 (+79.42 vs YAG)
TTL New York Dollar Sales;TTL New York Dollar Sales;– $1,010,846 (+96.35 vs YAG)$1,010,846 (+96.35 vs YAG)
TTL New England Dollar Sales;TTL New England Dollar Sales;– $68,156.44 (+653.18 vs YAG)$68,156.44 (+653.18 vs YAG)
TTL Northeast Dollar Sales;TTL Northeast Dollar Sales;– $1,958,264 (+81.64 vs YAG)$1,958,264 (+81.64 vs YAG)
TTL Boston Dollar Sales;TTL Boston Dollar Sales;– $310,405 (+141.72 vs YAG)$310,405 (+141.72 vs YAG)
TTL Chicago Dollar Sales;TTL Chicago Dollar Sales;– 8,254.13 (+653.18 vs YAG)8,254.13 (+653.18 vs YAG)
All Markets show at least double Digit Dollar
growth vs YAG
Source IRI week ending March 19,2006
TTL TTL Frozen Frozen Muffin Muffin SegmentSegment
Dollar % Dollar % Chng vs Chng vs YAGYAG
Units % Units % Chng vs Chng vs YAGYAG
TTL USTTL US +.55%+.55% -2.90%-2.90%
TTL TTL NortheastNortheast
+8.19%+8.19% +4.10%+4.10%
TTL TTL ChicagoChicago
+1.58%+1.58% +.13%+.13%
TTL New TTL New EnglandEngland
+2.59%+2.59% -1.06%-1.06%
TTL New TTL New YorkYork
-2.57%-2.57% -.96%-.96%
Vitalicious Brand Vitalicious Brand vs vs
TTL Frozen Muffin SegmentTTL Frozen Muffin Segment
TTL TTL VitaliciouVitaliciouss
Dollar % Dollar % Chng vs Chng vs YAGYAG
Units % Units % Chng vs Chng vs YAGYAG
TTL USTTL US +79.42%+79.42% +75.62%+75.62%
TTL TTL NortheastNortheast
+81.64%+81.64% +80.03%+80.03%
TTL TTL ChicagoChicago
+1850.41+1850.41%%
+1782.37+1782.37%%
TTL New TTL New EnglandEngland
+653.18%+653.18% +656.65%+656.65%
TTL New TTL New YorkYork
+96.35%+96.35% +91.43%+91.43%
Frozen Muffin Segment Vitalicious Brand
Source IRI week ending March 19,2006
Competitive Frozen Muffin DataCompetitive Frozen Muffin Data(TTL US Market)(TTL US Market)
#1 Private Label#1 Private Label $75,669,100$75,669,100 +3.72 vs YAG+3.72 vs YAG #2 Interstate Brands#2 Interstate Brands $37,862,020$37,862,020 -14.25 vs YAG-14.25 vs YAG #3 George Weston#3 George Weston $32,723,690$32,723,690 +7.68 vs YAG+7.68 vs YAG #4 Otis Spunkmeyer#4 Otis Spunkmeyer $18,416,480$18,416,480 -7.68 vs YAG-7.68 vs YAG #5 McKee Foods Corp#5 McKee Foods Corp $6,178,176$6,178,176 -14.02 vs YAG-14.02 vs YAG #6 Dawn Foods#6 Dawn Foods $6,085,596$6,085,596 +48391 vs YAG+48391 vs YAG #7#7 General MillsGeneral Mills $5,107,168$5,107,168 - 14.29 vs YAG- 14.29 vs YAG #8#8 Uncle No NameUncle No Name $4,712,260$4,712,260 - 7.70 vs YAG- 7.70 vs YAG #9 Telco Food#9 Telco Food $4,676,863$4,676,863 - 5.86 vs YAG- 5.86 vs YAG #10 Bimbo Bakeries#10 Bimbo Bakeries $4,430,855$4,430,855 + 18.89 vs + 18.89 vs
YAGYAG ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ #14 Vitalicious#14 Vitalicious $2,342,288$2,342,288 + 79.42 vs YAG+ 79.42 vs YAG
Source IRI week ending March 19,2006
Vitalicious continues toShow dramatic growth in
units and dollars
Source IRI week ending March 19,2006
MarketMarket Deep Deep ChocChoc
CranberrCranberryy
BlueberrBlueberryy
Multi Multi BranBran
Banana Banana NutNut
Apple Apple BerryBerry
New New EnglandEngland
+1313%+1313% +805%+805% +493%+493% +467%+467% +27%+27% +38%+38%
USUS +189%+189% +82%+82% +59%+59% +89%+89% +11%+11% +22%+22%
New YorkNew York +242%+242% +87%+87% +51%+51% +79%+79% +21%+21% +24%+24%
BostonBoston +310%+310% +119%+119% +84%+84% +2119%+2119% +10%+10% +16%+16%
NortheastNortheast +222%+222% +85%+85% +49%+49% +105%+105% +5%+5% +13%+13%
ChicagoChicago +209%+209% +119%+119%
Vitalicious% of Change vs YAG (dollars)