freddie manento: developing mhealth apps that healthcare consumer will love, mobile monday dar es...
DESCRIPTION
Presentation available in YouTube: http://www.youtube.com/watch?v=imTpXCCgPQUTRANSCRIPT
Freddie Manento Managing Director
Push Mobile Media Ltd
• Tanzania Mobile adoption
• Apps brief Overview
• Components of mHealth Apps
• Road Map
• It can be done
• Sources of information
TANZANIA MOBILE ADOPTION
Tanzania has 7 known MNO’s
Over 25.6m subs; >50% of the population
Over 90% using feature phones. The rest are
android phones
Internet penetration at 11% = 4.8m Jun 2010. TCRA report
SMS, IVR, USSD: Download games, music etc but no much of health
apps
Mobile web – smart phone, android etc
Apps brief overview
mHealth Apps Downloads: mHealth Apps Market Value
Market value for Apps 2010 $120m
Market Value expected to exceed $400m by 2016
Estimated that by 2012 – 44m apps will be downloaded
By 2016 estimated 142m apps will be downloaded
DIMENSION OF mHEALTH APP DESIGN
Context: -‐ Use anywhere at any time
Immediacy -‐ I need it now
Affinity: -‐relationship
-‐likeable nature
COMPONENTS mHEALTH APPs
mHealth App
Educate
Connect
Collect data
Remind
ROAD MAP
The Ro
ad M
ap
towards
Dev
elop
ing
mHea
th App
s
Identify the need
Identify the targeted users
Collect feedback
Research the Market
Find a reputable partner
If necessary find a donor
Design an app
IT CAN BE DONE!
Technical know how
Clear Reseach and Development
strategy
Innovative ideas
• Tanzania Communication Regulatory Authority (TCRA) www.tcra.org
• www.Juniperreseach.com
• www.mobilehealthnews.com
THANKS