AI & BIG DATA DRIVEN

DIGITAL MARKETING STRATEGY - TOOLS - TACTICS

BY

MOHAMMED A. OMARFOUNDER IBM GLOBAL ENTERPRENEUR

FORTUNE LABS GOOGLE CERTIFIED: ADWORDS & ANALYTICS

RESEARCH, ANALYTICS & L&D EXPERT

GUEST SPEAKER & AUTHOR

WHY THE FREE COURSE * * *

This Digital Marketing Program is designed as part of our Corporate Social Responsibility (CSR) – Sustainability Initiative.

Skills Development is one of the Key UN Sustainability Development Goals (SDGs). We wish to share our expertise with the wider community.

Digital Marketing Skills are essential for everyone irrespective of the nature of their profession and opens up a Whole New World of Opportunities with no geographic boundaries.

Please Join & Share with Family & Friends so that more and more people can benefit from this program.

*** To do hands on practice entrepreneurs & SMEs may need access to paid tools. We will make available special offers from

digital partners. However, you are under no obligation to buy them. Individuals can access free

resources on the web.

I believe Knowledge Should be ACTIONABLE.

The Complete Digital Marketing Course has 82 Slides, with an e-Book with a Step by Step Process for Setting up Digital

Marketing Campaigns (Email Marketing, Google Adwords, Facebook, Linkedin and Instagram), access to Select Videos, External Articles, Customizable Digital Plans & Case Studies in Tourism, Hospitality,

Education, Healthcare, e-Commerce and Sports Marketing

FORTUNE LABS

01

02WHY GO DIGITALDigital Channel MixMajor Digital Channels, Digital Channels for B2C & B2B,

Why You Need to Go DigitalKey Reasons: Cost Effective, Wide Reach, High ROI, ROI Comparison Table

CASE STUDY: Google Adwords ROI Customer Centricity is the key to Marketing SuccessRole of AI & Big Data Analytics in Marketing

PROGRAM CONTENTS

INTRODUCTIONWhat is Digital Marketing? What is all the buzz about?

Traditional Marketing Challenges-Customer Insights, Personalization & Contextualization, Measurement, High Cost

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03GETTING STARTEDMARKET INTELLIGENCE - Analyse Competitors: Research their Web Presence, Products, Services, Prices, Promotions, Digital Channels & Keywords Used, Social Media presence & Stats- Study Potential Customers: Creating a Profile: Age group, Gender, Education & Income Level, Location, Interests, what digital channels they prefer, online interactions & behavior- Keywords Research: Google Keyword Planner for Primary & Long tail keywords

DESIGNING A DIGITAL PLAN & STRATEGY- Define Mission & SMART Objectives / KPIs- Choose effective channels for B2C - B2B- Define Audience Profile & Targeting Criteria- Set the Digital Marketing Budget - Checklist of Digital Essentials for Implementation- Digital Assets, Content, Tools, Team, Customer Journey Map

PROGRAM CONTENTS

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04DIGITAL MARKETING IMPLEMENTATIONWEBSITE TRAFFIC & LEAD GENERATION Email MarketingList building, Mailing Softwares

Search Engine Optimization (SEO) - On site and off site SEO techniques

Search Engine Marketing (SEM) - Setting up a Google Adwords Campaign, Developing an effective Ad Copy

Social Media Marketing (SMM)- Social Media Plan Calendar, Launching Facebook, Instagram, Youtube, Linkedin Campaigns, Audience Targeting Criteria, Budgeting, Automating Social Media Posts

Ad Re-TargetingIn-house or Outsourced Implementation-Advantages & DisadvantagesCASE STUDIES – How REAL MADRID Achieved Digital Domination, Tourism, Hospitality, Education & e-Commerce Success Stories

PROGRAM CONTENTS

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05DIGITAL MARKETING PERFORMANCE

DIGITAL ANALYTICS TOOLS & METRICS

- Analyse Audience & Digital Channels Engagement - Analyse Financial Metrics- Analyse Overall Campaign Performance against Objectives / KPIs- Optimizing Digital Campaigns

APPENDIX

CUSTOMIZABLE PLANS & REPORTS- Complete Digital Plan - Digital Metrics Report

PROGRAM CONTENTS

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I hope you have reviewed the Digital Course Outline.

If you have any questions & comments or to Join the Program, do send us an email at

Ayub@ ProtonMail.Com

Please Share this information with your Family & Friends.

Thank You FORTUNE LABS