Wild Apricot Expert Webinar Series

Joe Waters

Raising More Money with

Win-Win Partnerships

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

How Sponsorship Works

Your SupportersYour Contacts

Your Suspects

?

• Successful fundraiser (e.g., walk, run, gala, etc.)

• Large donor [or membership] base

• Large, engaged following on social-media sites

• Targeted group of supporters [or members]

• A large employee base

• A visible, busy, or sought after building or location

• A strong, well-recognized brand

• Vendors that value their relationship with you

• A strong, emotional mission

Asset Analysis

Brands Command

B

R

A

N

D

SPONSORSHIP

a brand makes two promises:

1. to have an impact

2. to show the impact clearly,

powerfully

- Jeff Brooks

Charting the Course

Broadcast

Content

MarketingImpact

Success!

http://philanthropy.com/article/A-Community-

Fund-Lures-Young/131353/

3 Types of

Decision Makers

3 Types of

Decision Makers

What is Cause Marketing?

Cause marketing is a partnership

between a nonprofit and a for-profit

for mutual profit

How Sponsorship Works

How Cause Marketing Works

55

Point–of–Sale

Pinups

Register Programs

Round-Ups

Donation Boxes

Growing Your Program

Educate your partner

Establish points of value

Work their circle

It’s about philanthrotunity

Pinterest.com/joewaters