free-fi_habari media_sales deck and rate card
TRANSCRIPT
November 2014
Free-Fi Sales Presentation
The negative perception of data charges and frustrated access to the internet
“The Great South African
Cell Phone Rip-off”
- SACSIS
“FB’s mission: To get
Africa online”
- Bizcommunity
“BOOM Time
Predicted For SA
WIFI Hot Spots”- Balancing Act
“Despite
Advances,
S. Africa
Still Lags in
Internet
Usage”- Voice of America
Existing wi-fi hotspots, whilst extensive, are problematic
Exacerbating the issue is the fact that the every day more and more people want access to the world of online
but not everyone can connect
100% Mobile Penetration
The answer….
WHAT IS Free-FiTM?
The Free-Fi™ platform
was developed to
capitalize on the
exponential demand
for data usage by
consumers
This technology allows Internet
Service Providers (ISP) to weave
additional websites into a stream of
pages viewed by subscribers. It
operates similarly to advertising on
TV – pausing internet use on mobile,
laptops or tablets to present a full
screen ad
WHAT IS Free-FiTM?
Content Content Advertisement Content
The number of ads displaying isn’t overwhelming, and doesn’t
interrupt the subscribers browsing experience
WHAT IS Free-FiTM?
In Free-Fi™, ad pages
cyclically appear every
15 minutes, or after
2MB transfer
WHAT IS Free-FiTM?
WHAT IS Free-FiTM?
SKIP
Each ad impression (splash page) is supported with a
‘SKIP’ button. The ad stays on the subscriber’s browser
until he/she interacts with the ad, or clicks on the ‘SKIP’
button. It usually appears after 5 seconds of the ad
displaying. Clicking ‘SKIP’ redirects the subscriber back to
their previous page
WHAT IS Free-FiTM?
Users can be
attracted several
times while surfing
the internet
In exchange for
viewing ads at
selected venues,
consumers access
free in-house Wi-Fi
Location
1456
1043
529
193
133
91
88
28
91
café
Universities
Businesses
Fast Food Homes
Universities
XX Impressions per month
XX Impressions per month
XX Impressions per month
Ad reception ‘state of mind’
FOR ALL(online ads on websites)
FOR ME(like SMS and MMS)
Benefit to Advertisers
BENEFITSTO ADVERTISERS
USING
3G or WiFi
GUARANTEED
UNIQUE VIEWS
FULL SCREEN
TAKEOVER ON
EVERY DEVICE
CLICK
THROUGH CAMPAIGNS
BENEFITSTO ADVERTISERS
UNLIMITED
VIEWS
FULL CAMPAIGN
MONITORINGONE-ON-ONE
ACCOUNTABLE
MEDIA
UNCLUTTERED
MEDIA
BENEFITSTO ADVERTISERS
CAPTIVE AND
RECEPTIVE
AUDIENCE
NO HANDSET
APPLICATION
NECESSARY
TARGETTING VIA CONVENIENCE POINTS, E.G.
SHOPPING CENTRES, AIRPORTS, COFFEE SHOPS
AND HOSPITALS
Case StudyInsight
Idea
Results
Performance Driven
Objective
Insert copy here
Target audience
Insert copy here
REPLACE WITH APPROPRIATE IMAGE
Replace, insert client logo
Free-FiTM Ratecard
Splash Quantity
0 – 100 000
100 001 – 200 000
200 001 – 500 000
500 001 – 1 000 000
+1 000 000
Standard Location
CPM Cost per Campaign
R500 Up to R50 000
R450 Up to R90 000
R300 Up to R150 000
R250 Up to R199 999
R200 +R200 000
Note: Standard means all wifi venues
Premium means Upper class malls e.g Sandton City as well as specific venues and events
Individual Discounts will be factored for campaigns greater than 6months and overall spend
Premium Location
CPM Cost per Campaign
R600 Up to R60 000
R550 Up to R110 000
R400 Up to R200 000
R350 Up to R299 999
R300 +R300 000
Free-Fi is a division of Habari Media,
Africa’s largest media sales company
We offer unique communication solutions and platforms within the mobile
and cellular space
Via our platforms and products, advertisers can target economically active
mobile users
As industry experts, we can tailor campaigns to suit our clients’ needs
Our media products offer ROI & accountability
We generate one on one, uncluttered, accountable interactions
For more info on rates contact:
Marius Greeff
082 387 7269 010 492 8383
CPT: 021 001 2400 JHB: 010 492 8391
About Habari MediaEstablished in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core
focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the
continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-
to-the-minute market insights, whilst providing advertisers with superior service and support.
Contact detailsCPT: +27 21 001 2400 JHB: +27 10 492 8391
E: [email protected] W: www.habarimedia.com
