free floating car sharing
TRANSCRIPT
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Helping you to improve the quality of life in your cityChristian Lambert CEO DriveNow Belgium
CSW - Brussels, Nov. 23rd, 2016
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As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations.
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Tokyo37m 39m (+5%)
Los Angeles13m 16m (+23%)
Mexico City20m 25m (+25%)
New York City20m 24m (+20%)
Sao Paolo20m 23m (+15%)
Buenos Aires14m 16m (+14%)
Rio de Janeiro12m 14m (+17%)
Beijing16m 23m (+44%)
Shanghai20m 28m (+40%)
London8m 9m (+14%)
Manila12m 16m (+33%)
New Delhi23m 33m (+43%)
Moscow11m 13m (+18%)
2011 2025 (%-Change)
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Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure.
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T R A F F I CJ A M S
A I R & N O I S E P O L L U T I O N
C A RO W N E R S H I P
P A R K I N G P R E S S U R E
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Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure.
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T R A F F I CJ A M S
A I R & N O I S E P O L L U T I O N
C A RO W N E R S H I P
P A R K I N G P R E S S U R E
We asked ourselves
Do we want to be part of the problem or the solution?
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Mobility solutions were required. We called our solution „DriveNow“.
DriveNow
Fully flexible premium carsharing
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DriveNow takes urban mobility to the next level by offering an on demand solution.
Vehicle holding period: Permanent
Vehicle holding period: Days
Vehicle holding period: Hours
Vehicle holdingperiod: Minutes
Car Ownership Car Rental Classical Car Sharing Mobility On Demand
4 DriveNow | Company Presentation
Integrated Mobility On Demand
Vehicle holdingperiod: Minutes
as integrated part of your mobility ecosystem
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Our concept puts highest emphasis on simplicity. The DriveNow experience is designed to be as hassle-free as possible.
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Locate nearest car via app or smartwatch
Drive to destination of
choice
End rental via member card, app or watch
Type in pin-code to start
booking
Park anywhere within
business area
Reserve car for 15 minutes
for free
Open car via member card, app or watch
1 5 74 62 3
DriveNow | Company Presentation
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We give our customers plenty of choice. They have access to a broad and diversified fleet of latest BMW and MINI vehicles.
MINI Cooper/Cooper D
BMW 1er BMW X1 BMW Active Tourer
MINI Clubman
BMW 2er Cabrio
MINI Countryman
MINI Cooper CabrioBMW i3 (EV)
DriveNow | Company Presentation
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Our member-base has grown significantly ever since we launched our service in 2011.
9 DriveNow | Company Presentation
Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16
630,000
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• BRUSSELS, BE• Launch in 07/2016
• 300 vehicles
• 5,000+ customers
• COPENHAGEN, DK• Launch in 09/2015
• 400 vehicles
• 28,000+ customers
In terms of market coverage, we are available in ten European cities so far. Further expansion is planned for 2016.
• DÜSSELDORF, DE• Launch in 01/2012
• 250 vehicles
• 46,000+ customers
• BERLIN, DE• Launch in 09/2011
• 1.200 vehicles
• 205,000+ customers
• COLOGNE, DE• Launch in 10/2012
• 350 vehicles
• 70,000+ customers
• HAMBURG, DE• Launch in 11/2013
• 620 vehicles
• 103,000+ customers
• VIENNA, AT• Launch in 10/2014
• 500 vehicles
• 62,000+ customers
• LONDON, UK• Launch in 12/2014
• 310 vehicles
• 20,000+ customers
• STOCKHOLM, SE• Launch in 10/2015
• 300 vehicles
• 11,000+ customers
• MUNICH, DE• Launch in 06/2011
• 620 vehicles
• 157,000+ customers
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4 5
6 7
8 9 10
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There is no such thing as a typical DriveNow customer. Our customer base is highly diversified and spreads throughout all demographics.
10 DriveNow | Company Presentation
Source: Customer Data (2015)
Age Structure Education Level Family Status Car Ownership
30%
37%
21%
12%
18 - 29
30 - 39
40 - 49
50 +
23%
21%
10%
46%
Lower Secondary Edu.
Higher Secondary Edu.
In Tertiary Edu.
University Degree
27%
46%
3%
24%
Single (no children)
Relationship
Single (with children)
Relationship (with children)
46%54
%
Own a car Do not own a car
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…which they frequently use for all kinds of trip purposes.
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Typical use cases include evening trips to bars and restaurants, ...
OneWay
MultiModal Ad Hoc Round
TripUni
ModalPlanned
… inner-city business trips, …
OneWay
… or transportation of larger goods.
MultiModal Ad Hoc
Round Trip
Uni Modal
Planned
… trips to and from the airport, …
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… and most importantly, to bridge the last-mile gap.
OneWay
InterModal
Ad Hoc
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From this growth, other operators profit as well.
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20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000 95,000
115,000 135,000 155,000
185,000
450.000
2012
255.000
201120102009200820072006200520042003200220012000199919981997 2015
757.000
2013 2014
Market Entry DriveNow
1.040.000
1.260.000
2016
66%
Station-based carsharing customers in GermanyFree-floating carsharing customers in Germany
DriveNow | Company Presentation
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Reduction of car ownershipOn average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time.
Study Number of privately owned vehicles abolished due to each single car sharing vehicle
6.3
3.1
9
2.3
5.9
3.6
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6.1
7.8
1.8
1.3
3.7
2.5 Station-Based: Optimistic Scenario
Station-Based: Conservative Scenario
Free-Floating: Optimistic Scenario
Free-Floating: Conservative Scenario
3 – 6 vehicles
DriveNow | Company Presentation15
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Reduction of parking pressureDriveNow vehicles occupy much less parking space than privately owned vehicles due to their higher utilization.
Privately owned cars DriveNow cars
60
300
Average driving time: 60 min./day Average driving time: 300 min./day
+ 500%
DriveNow | Company Presentation
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Car (excl. DriveNow)34%
Public Transport36%
Bike / Walk30%
Reduction of traffic jamsDriveNow members use more public transport and non-motorized modes than non-members.
Car (excl. DriveNow)34%
Public Transport36%
Bike / Walk30%
DriveNow Members
Non-DriveNow Members
n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities)
Average vehicle usage rates across European cities
Car (incl. DriveNow)25% (-9%)
Public Transport38%
Bike / Walk37%
DriveNow | Company Presentation16
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Reduction of air and noise pollutionDriveNow vehicles produce both less noise and air pollution than most privately owned vehicles.
► Average vehicle age: 9-11 years
► Average CO2 emission: 189 g/km
► Average noise level: About 70 decibel
5 to 6 older high-emission vehicles are replaced …
► Average vehicle age: 5-6 months
► Average CO2 emission: 99 g/km
► Average noise level: About 56 decibel
… by one new low-emission or zero-emission vehicle.
ü
DriveNow | Company Presentation
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Christian LambertCEO DriveNow Belgium sprl/bvba
Buro & Design Center, Esplanade 11020 Bruxelles – Brussel