Free Full-Length Films to Complement Your Reporting

Irresistible Media Company Websites Need Significant Professional Video Content

22 | CONFIDENTIAL - Octoberr 2009

Sources: Forrester and The Nielsen Company

SnagFilms offers an immediate, free & scalable source of highest-quality professional films on all relevant subjects

Building an Irresistible Website is Hard

–It is challenging and expensive to source professional films–News organizations’ breadth of reporting requires a huge library to deliver relevant films on demand–But combining such films with your traditional web offerings can build new audiences & significantly improve dwell times

| CONFIDENTIAL - October 20093

Newspaper strengths are text & pictures, not long-form video

SnagFilms – Bringing Relevant Films to Your Audience• The web’s broadest library of full-length, award-

winning professionally-produced non-fiction films

• Any writer/editor can embed our films into stories & features, selected via easy search or RSS feed

• Free usage within your site – extends visitor experience and site engagement statistics

• Ability to monetize around film widgets

• Widgets can be co-branded for off-site visibility

• A new approach (“filmanthropy”) to cause-related and celebrity-engaged marketing

• A partner for unique marketing programs

4

Investors & Management: A Trusted, Experienced Team

| CONFIDENTIAL 5

InvestorsTed Leonsis(Founder & Chairman)

Vice Chairman Emeritus, AOL; Producer, Nanking; Producer; Kicking It; Owner, Washington Capitals and Washington Mystics

Steve & Jean CaseChairman, Revolution LLC; Co-Founder, AOL; Fmr. Chairman, AOL-TimeWarner. Jean Case: CEO, Case Foundation; Fmr. AOL Executive

Miles GilburneManaging Partner, ZG Ventures; Co-Founder & Chairman, ePals; Fmr. Head of Corp. Strategy, AOL

Ted & Jim PedasCo-Founders, Circle Theaters and Circle Films; Producers: Pascha, Granite State, Barton Fink

Knight FoundationThe John S. and James L. Knight Foundation is one of the country’s largest foundations, seeking opportunities to transform communities and journalism

Management

Rick Allen (founding CEO)

Discovery, National Geographic

Stephanie Sharis(EVP)

AOL

David Karp(EVP Biz Dev)

Discovery

Eugene Hernandez(Editor-in-Chief)

Co-Founder, indieWIRE

Content: Large, High-Quality, Renewable Library• More than 1150 non-fiction films; library will more than double

in ‘10

– Award-winning, mainly long-form titles

• Key content providers from well-known names (National Geographic, PBS, and Sundance) and top individual filmmakers

• Full range of subjects: all public policy topics plus sports, music, arts and culture.

• Easy integration into breaking news stories for depth & extension.

• A “snag-able” widget-based platform you can co-brand, enabling your audience to share, send to friends and feature in social networking pages

6

Relevance: Films can be Contextually Embedded and Used Throughout Your Site

7

8

SnagFilms• Puts top films in front of

targeted audiences• Taps into sources of passion

to increase viral sharing

Mainstream Media

Giant Web Portals

Aggregators

Non-Profits

Film Organizations

Here are some of our more than 75,000 affiliates

Blogs /Special Interests Social Networks

You’ll be in Good Company: The Web’s Broadest Network for Documentaries

Filmanthropy: Doing Well by Doing Good

• Every film is matched to a relevant non-profit

• Local charities supported by you or your sponsors can

personalize film widgets with own selections from SF library

and links to charity’s action pages – and to any of your

relevant pages

• Individuals can contribute $, time or ‘pixels’ – spread the film

widget and support cause and filmmaker

• Alliances formed with range of social change websites &

NGOs

99

1010