free marketing brief template for an influencer campaign
TRANSCRIPT
Campaign Brief<Your Brand Name Here>
Product Background and Overview
Share with the influencer details about the company, the product, and add relevant links.
About us
About our Product
Links
Briefly describe the campaign, its theme and objectives.
Campaign Background and Overview Campaign
Description
Main Theme
Campaign Objectives
Explain the creative brief. Mention what you care about in the key messaging space. Don’t get too specific so the creators can have their creative space.
Creative
Creative:
Key Messaging:
Share samples of posts you loved as a reference.
Creative Examples
Posts you’ve created and we
loved:
Posts from the web we loved:
Social Networks Focus
Align your expectations with the influencer regarding where the content will be posted.
Social Platform Brand Preference Creator Preference
Snapchat
YouTube
Blog
Other:
Here is the place to specify the range of posts you expect and also the partnership disclosure method you prefer: #ad or #spon hashtags, verbal disclosure, etc.
Content Volume and Disclosure
No. of Posts
Preferred Disclosure
Method
Specify the timeline for the creative process.
Timeline
Creative Thinking:
Concept Review and Submission:
Posting Dates:
Leave the creators a place to share their requests and specify any needs to create their best content with you.
Other Requests
How can we help you create the best posts?
