Free Marketing Plan Sample Outline, Marketing Plans

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Marketing PlanThank you for your interest in data to help you write a marketing plan from InfoTech Marketing, Colorado's leading marketing planning company. For free marketing plan sampleoutlines, click here.

Marketing Plan Projects

Evaluated potential new product strategies for a leading computer manufacturer. Described the market's history and trends, divided the market into segments, estimated themarket size by segment, forecasted the market growth rate, analyzed potential solutions by segment, performed competitive analysis, and produced the business case for two hightechnology markets.

Uncovered potential market opportunities in the Web-page design market for a graphics design company. Examined the market size, forecasted growth rate, pricing, andcompetitive situation.

Analyzed the potential market for a telecommunications infrastructure device for a leading technology development company. This included 10-year global marketdemand forecasts of leading mobile wireless technologies, competitive analysis, and interviews with industry experts.

Performed financial evaluation of wireless license areas and assisted the CLEC in winning fixed wireless spectrum in Canada. Subsequently performedextensive, detailed market prioritization analysis.

Assessed new revenue generating products for fast-growing restaurant chains and equipment rental companies through secondary research analysis of emerging categories.

Analyzed needs-based segments for a plastics manufacturer. This also included competitive analysis and market attractiveness/business position assessments for 15 differentsegments.

Built the knowledge base of two key channels for a packaging company through extensive secondary research.

Free Marketing Plan SampleFree Marketing Plan Sample Outline -- High Tech Company

1) Technology/Product Description

2) Market Segments

i) Size

ii) Trends

iii) Scenarios to satisfy needs

iv) Target Customer

v) Compelling Reason to Buy

vi) Needed product features (partners needed)

vii) Competition & trends

viii) Channel

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Free Marketing Plan Sample Outline, Marketing Plans

http://www.infotechmarketing.net/marketingplan.htm[8/7/2010 3:19:21 PM]

ix) Price

x) Promotion

xi) Next Target Customer

xii) Where in TALC? -- techies, visionaries, pragmatists, conservatives, skeptics

3) Segment Rankings

4) Beachhead Segment

5) Segments for Later Penetration (Product Modifications)

6) Financial Forecast

Adopted from Crossing the Chasm by Geoffrey Moore

Sample Outline -- Standard

1. Environmental Analysis

2. Market Segments

3. Product Description

4. Price

5. Promotional Plan

6. Place

7. Competitive Analysis

8. Market Forecast

9. Market Share Assumption

10. Financial Forecast

Sample Outline -- Preferred

1. Situation Analysis

2. Market Segments Analysis

3. Competitive Analysis

4. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

5. Objectives

6. Marketing Strategy (Detailed Market Attractiveness/Business Position by Segment)

7. Marketing Programs (Product, Price, Promotion, Place and Controls)

8. Marketing Projections

To learn more about how we might help you write your marketing plan, call 720-732-4588 or email tim@infotechmarketing.net.

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Free Marketing Plan Sample Outline, Marketing Plans

http://www.infotechmarketing.net/marketingplan.htm[8/7/2010 3:19:21 PM]

InfoTech Marketing, 8601 W. Cross Dr. F5, Suite 139, Littleton, CO 80123 Phone: 720-732-4588 Fax: 720-528-7682Revised: September 17, 2009