free publicity tools from profnet
DESCRIPTION
Free publicity tools from ProfNet can augment your public relations efforts, connect you with late breaking media opportunities, and help you promote your organization's experts - and your own expertise - online. Tips for taking full advantage of these free services can be found in this presentation. Learn more and get started at www.profnetconnect.comTRANSCRIPT
The Free Side of ProfNet
Getting the most from PR Newswire’s expert connection network
Engaging Opportunity Everywhere with ProfNet
ProfNet has revolutionized communication
between journalists and the PR profession by
turning the tables of reliance. In providing
journalists with access to expert third-party
sources at the touch of an email, it is now the
media that is effectively 'bothering' PR people for help
and support. Never have so many journalists been so
openly grateful." – PRWeek Magazine
ProfNet Twitter Feed
How to Respond to Query
• ALL responses should have the following pieces of information, at a bare minimum:
• Basic contact info: name, title, phone numbers and e-mail addresses, both for the suggested source and for yourself
• A summary of the source's relevant credentials• A summary of the source's perspective• Copy and paste the opportunity title in your subject
line
How to Respond to Query
• Only respond if you are a match to the query • Respond promptly• Do not send attachments unless requested• Link to ProfNet Connect profile for additional background
information
ProfNet Links
Embed links to
expert profiles on
ProfNet Connect
within press releases.
Integration with the
Online Member
Center enables you to
select relevant experts
for each press release.
Link to Expert Profile
Engaging Opportunity Everywhere with ProfNet Connect
"Wow! ProfNet Connect is tremendous. It is going to be a fully functional social media site for communications and media pros. I especially like the multimedia section and blog. I'm definitely going to explore and exploit this for maximum benefit. And I saw when I created my profile that you were automatically added as a connection. Very nice.”
- Eric Bryant, Gnosis Arts Multimedia:
ProfNet Connect
Personal Profiles highlight expertise
Tips For Personal Profiles• Make them keyword rich• Include Twitter handle• Include Relevant Content
– Whitepapers, e-books, presentations• Keep them updated• What makes you an expert
– Credentials, experience, affiliations
Industry Blog Posts – connect with peers, establish your voice
Topical Forums
Groups Based on Interests
Connect Chat
Along with ProfNet Connect
• Other sites for establishing your expertise– Google Profiles– LinkedIn (profiles and answers)– Yahoo Answers– Quora– Aardvark
Questions?
Sandy Azzollini
Ted Skinner