free vs. paid wc 11.03.15_v4

Crash Course: Free vs. Paid Hiring Tools on LinkedIn

November 3, 2015

  Everyone on the line is muted.

  Please type questions into the chat box addressed to All Panelists.

  Dedicated Q&A at the end.

  Use #hiretowin to share learnings from today’s webinar!

  The presentation & recording will be sent via email after the webinar.

Housekeeping notes:

Katy Homanick Account Executive

Linkedin.com/in/katyhomanick

Suzanne Tran Sr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

4

Professionals use LinkedIn to…

Identity Build a

Professional identity

Network Connect with

professionals globally

Knowledge Consume or publish professional content

Paid (premium) tools to

Sell Hire Market

•  Find top candidates, faster

•  Contact qualified candidates directly

•  Build relationships with prospective hires

Talent Solutions •  Engage audience with relevant

content and advertisements

•  Send highly visible marketing InMail campaigns

•  Leverage marketing insights to inform your marketing strategy

Marketing Solutions •  Find leads & accounts in your

target market

•  Get real-time insights for warm outreach

•  Build trusted relationships with customers & prospects

Sales Solutions

Today’s focus is

Hire Leveraging free tools & Talent

Solutions

•  Find top candidates, faster

•  Contact qualified candidates directly

•  Build relationships with prospective hires

Hiring Managers

Talent Pros

①  Grow Team 62% SMBs expect hiring volumes

to increase in 2016

②  Build Brand 72% SMBs say employer brand

has significant impact hiring great talent

* 2016 Global Recruiting Trends

Companies with a strong brand

50%

Attract more talent

More qualified applicants with a strong

talent brand

28%

Lower turnover rate compared to weak

brands

Increase retention

1-2x

Hire faster

Faster time to hire compared to weak

brands

50%

Lower cost per hire

Decrease in hiring spend compared to

weak brands

Members are 61% more likely to share your information as a result of following your company

* LinkedIn research, 2013

Free vs. paid: Building a brand

You & Company Connections Candidates

Customers

Your Brand

•  Articles •  Videos •  Images / photos •  Presentations •  Blog posts •  Infographics •  Guides •  Reviews

•  Lists •  How-tos •  eBooks •  Case studies •  Podcasts •  Research / data •  Tip sheets •  Product info

Company Page

Status Updates

Groups

Pulse

SlideShare

Company Page Build a presence for your business on LinkedIn

Resources ①  Create a Company Page

bit.ly/createacompanypage

②  Optimize your Company Page bit.ly/companypagetips

Benefits

①  Tells your company story

②  Engages followers

③  Share career opportunities

④  Builds credibility and trust

⑤  Creates a strong brand

Paid

Premium Features

①  Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.

②  Create Career Page Enhance your Company Page and strengthen your employer brand, and attract top talent with dynamic content based on candidate profiles.

To get started, speak with a LinkedIn representative:

bit.ly/contacttalentsolutions

Free

1

2

Create Company Page

Post Status Updates

Start LinkedIn Group

Post Pulse

Create SlideShare

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips ①  Post regularly

•  20% of followers are typically reached with one status update.

•  Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates

Benefits

①  Directly engage your audience

②  Expand business visibility

③  Share company updates

④  Builds more connections


Free Paid

Premium Features

①  Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.

•  Enhance post visibility

•  Highlight post as “Sponsored”

To get started, speak with a LinkedIn representative:


Create Company Page

Post Status Updates


Post Pulse

Create SlideShare

LinkedIn Groups Fast-track your company’s reputation as an industry leader

Resources ①  Start a Group

linkedin.com/groups/

②  Learn more about Groups bit.ly/linkedingroups101

③  Get the guide http://bit.ly/groupsguide

Benefits

①  Create a new community

②  Attract thousands of like-minded

③  Increases awareness & engagement

④  Drives traffic and leads


Free

Create Company Page

Post Status Updates


Post Pulse

Create SlideShare

4x more profile views from out-of-network

85 new conversations per minute

Pulse Publish personalized daily news to the right audience

Resources ①  Download the app

Visit the App Store or Android Play Store

②  Visit Pulse bit.ly/visitpulse

Benefits ①  380+ million professionals

②  Delivers your content to relevant contacts via recommendations

③  Greater visibility with alerts

④  Builds a strong brand

Free

Create Company Page

Post Status Updates


Post Pulse

Create SlideShare

SlideShare Discover, share, and present presentations and infographics

Resources ①  Learn more

bit.ly/slideshareforsmbs

②  Get started SlideShare.com

Benefits ①  Reach 70+ million professionals

②  Additional outlet to build thought leadership

③  Traffic and lead generator

④  Builds a strong brand

Free

Suzanne Tran

Create Company Page

Post Status Updates


Post Pulse

Create SlideShare

Free vs. paid: Grow your team

You & Company Top Candidates

# Fo

llow

ers

Career Pages

Targeted Media

Employee Ads

Content Updates

BUILD ENGAGE RECRUIT

Relevant Jobs

Recruiter

Work With Us Ads Career Pages Job Slots Recruiter

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles

Advertising Work With Us Ads

Build Career Page

Post Jobs on Job Slots

Sourcing candidates Recruiter

1 2

3

Get seen when candidates research or connect with one of your employees.

Reach passive talent based on action

Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs,

Career Page, and other destinations

Feature your most relevant jobs Strengthen your talent pipeline

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles


Build Career Page



Ideas: Market your job on…

①  Company page – Company Update

②  Employee profiles – Status Updates

③  Groups – Open Jobs posting

No Free Ads

Free vs. Paid: Grow Your Team


# Fo

llow

ers

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


Career Pages Personalized experience just for candidates


Paid: Career Page Free: Company Page



Build Career Page

1

1

Career Pages Personalized experience just for candidates




Build Career Page

2

3

4

Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and

more.

Personalized for your audience Bring your employer brand to life Get your jobs out to more people

Let your employees tell the story of your company culture, business, or who you’re looking for in video

testimonials.

Feature your job posts right where interested prospects can find them — on your company’s Career Pages.



# Fo

llow

ers

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate




Build Career Page

Job Posts Job Slot Job Post

Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited

edits and interchangeable jobs.

Promotes just 1-job posting with minimal modifications. Post for 30-days.

Posting time Up to 12 months 30 days

Interchangeable jobs posting X

Data ownership (personal vs. company account) X

Post your job and automatically recommend the right job to the right candidate




Build Career Page

Target top candidates Harness all the power of LinkedIn’s data to promote

your jobs to just the right candidates.

Feature Jobs on homepage Attract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career Page Get the word out about great new jobs on your

company’s Career Page so prospects can easily find your jobs.

Job Slots and Posts

Post your job and automatically recommend the right job to the right candidate




Build Career Page

Feature Jobs on Jobs homepage Get the word out about great new jobs on your

company’s Career Page so prospects can easily find their way to you.

Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates who are actively searching for jobs.

Job Slots and Posts



# Fo

llow

ers

Career Pages

Targeted Media

Employee Ads

Content Updates


Relevant Jobs

Recruiter


LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders

Search LinkedIn profiles Search other members on LinkedIn

•  Limited profile views for extended network up to 3rd-degree connections

•  Access up to 3rd degree connections

•  Unlimited profile views of extended LinkedIn network •  Access to all 400M+ members

Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more

Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights

Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month

Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures

See the last 5 people who viewed your profile in the last 90 days

See all the people who viewed your profile in the last 90 days

Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria

Not available 50 alerts daily

Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.

Customer service and support Basic online Dedicated enterprise support and training

Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once

Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests

Open profile Allow anyone to contact you on LinkedIn

Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you

1

2

3

4

5




Build Career Page

6



Build Career Page

Search limitations Gain access to more search results

Search is limited

Paid Free




Build Career Page

Zero in on top candidates Apply search filters to cut through to the best

Paid Free




Build Career Page

Contact candidates with InMail messages Reach out to professionals with no introduction or contact info required

Free Paid

150 InMails / mo. + mass mail + templates 1st degree connections only

Patrick smith

Katy Homanick

Lou Binder

Followers are 2x more likely to respond to an InMail

2x




Build Career Page

Who’s viewed your profile Reach out to professionals with no introduction or contact info required

Free Paid

Katy Homanick Suzanne Tran Junesung Lee

All people in last 90 days Last 5 people in last 90 days

Katy Homanick Suzanne Tran Junesung Lee Mary Dunn




Build Career Page

Candidate search alerts Get alerts listing matched candidates (up to 50 daily)


Mary Dunn

Chris Smith

Drew Ehresman

“Engineer”

Mary Dunn

Chris Smith

Drew Ehresman

“Engineer”



Build Career Page

Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature

Your clipboard keeps you from losing track of candidates.

Save search results to your clipboard, or a project from the search results list

Summary activities reports shows who you’ve messaged, saved searches and profiles, and more.


Summary Free & paid hiring tools

You & Company

Candidate Connections

Company Page

Status Updates (Sponsored Updates)

Groups

Pulse

SlideShare Advertisement

(Work With Us Ads)

Employer Branding (Career Pages)

Job Posting (Job Slots)

Sourcing (Recruiter)

+

Request a demo and further explore Talent Solutions


Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Call

855-655-5653

or visit bit.ly/contacttalentsolutions

Katy Homanick Account Executive

Linkedin.com/in/katyhomanick

free vs. paid wc 11.03.15_v4

Education