freewaves' 11th festival, hollywould
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TRANSCRIPT
SPONSORSHIP PROPOSAL FOR
FREEWAVES
FREEWAVES
• Largest new media art festival in the United
States
• An online magnet for media arts
• A grassroots yet global arts organization
• 20 years of successful exhibitions, connecting
innovative,
relevant and independent art from around the world
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New Media Art
11TH FESTIVAL OF NEW MEDIA ARTS
FREE REAL and VIRTUAL EVENTS
10 BLOCKS ON HOLLYWOOD BOULEVARD (BETWEEN CAHUENGA & HIGHLAND)
10 DAYS IN OCTOBER 2008
Freewaves’ Home
Online Interactive Festival Map
• Projections on buildings
• Storefront video installations
• Videos on flat screens in stores
• Audio loops/sound pieces on sidewalks
• Artists’ interactive mobile media
• Video and audio podcasts
• Online projects available at internet cafés
and wifi areas
• Theatre-based screenings
• TV artcasts on buses
HOLLYWOOD BOULEVARD FORMATS
•10 curators - 5 US and 5 international
•150 artists from numerous cultures and ethnicities
• Themed Nights: Art Members, Music + Video, Eco-
Awareness, Film and Hollywood History
•Events at high-profile locations such as The
Roosevelt Hotel, Hollywood and Highland Center and The
Musicians Institute
PROGRAMMING
Art on Benches
Art Projections on Buildings
Art on Marquees
Art on Marquees
Art on Buildings
Art on the Boulevard
Art in Stores
Art in Internet Cafes
VENUES
Los Angeles Contemporary ExhibitionsTwenty Five Degrees RestaurantVirgin MegastoreLucky Strike LanesSouvenirs of HollywoodHollywood Museum Hollywood Toys & CostumesSnow White Cafe & RestaurantHollywood Pro Bicycles Musso & Frank’s Famima!!Kino SushiPig'n WhistleEgyptian TheaterBella CucinaThe Blue StoneKayden TattooCafe AudreyGeisha House
Lucky DevilsSecond City Studio TheatreNapoleon Perdis, Make up AcademyLarry Edmunds Bookshop, Inc.LAXXY electronics storeHollywood Book & Poster Co. Hightech ElectronicsHollywood Camera and MusicHollywood MagicHollywood Suit OutletIguana Vintage ClothingVelvet Margarita CantinaL.A. Public Library, Hollywood BranchYonni's' CaféKung Pao Kitty RestaurantAmoeba MusicLA Gay/Lesbian CenterUS HostelsHollywood Community Housing
FUNDERS
• The James Irvine Foundation• The Andy Warhol Foundation• National Endowment for the Arts• Getty Grant Program• LA County Arts Commission• Pasadena Art Alliance• Peter Norton Family Foundation• Los Angeles City Cultural Affairs
Department
SUPPORTERS
•UCLA Center for Research in
Engineering, Media and Performance
•Hollywood Arts Council
•Hollywood Chamber of Commerce
•Community Redevelopment Agency (CRA)
•Central Hollywood Neighborhood Council
•Councilman Garcetti’s office
•Councilman LaBonge’s office
•Goethe Institute
• LACE/FREEWAVES’ art/film/culture
audience
• Regional, national and international
tourists
• LA-based entertainment seekers
• 90028 diverse resident population
• Hollywood Boulevard transit riders
TARGET AUDIENCES
• Showcase your products to over 2,500,000
tourists and residents
• Expose highly educated and technologically
savvy audience members to your products
• Receive a tax write off
• Add an amazing layer of cultural desirability
to your brand
BENEFITS
• Press Coverage through a press release campaign.
• Advertising on radio, in newspapers, magazines, transit, outdoor locations, and print and web.
• Website with streaming video, artist interviews, program information and sponsor links.
• Email Blasts to FREEWAVES and LACE mailing lists of 10,000
• Direct Mailing Outreach, to schools, nonprofits, community centers, art galleries and 90028 residents.
• Hollywood Boulevard neighborhood promotion campaign with local partners. Signage including pole banners, billboards, and marquee ads.
• Projects on the street will bring additional visibility to the festival.
PUBLICITY
Logo on Banners along Hollywood Boulevard
Logo on Ads, Promotional Materials
Logo on Ads, Promotional Materials
Logo on Website and Link
The Hollywood Walk of Fame
Cultural Tourists
Tourist Information Booth
Hollywood &
HighlandShopping Center
Hollywood Boulevard
REMAP HOLLYWOULD
UCLA/NOKIA
• Digital Community Portraits
• Cell Phone-based Walking Tour
• Installations on Hollywood
Boulevard
• Component on Freewaves Website
• Collaboration with UCLA and USC
Students
Remap Participants
High SchoolStudents
Street Performers
Remap Participants
Street Performers
Remap Participants
Tools Used in Remap Project
6522 Hollywood BoulevardLos Angeles California 90028
323.871.1950
www.Freewaves.org