french-american digital lab // connecting cultures - welcome pack
TRANSCRIPT
#digitaLAB@franceinnyc
FRENCH–AMERICAN DIGITAL LAB // CONNECTING CULTURES
PROGRAM GUIDENOV 16-25, 2015
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Dear French-American Digital Lab participants,
I’m very proud to welcome you to this initiative, a project that has been 18 months in the making from the Cultural Services of the French Embassy and Business France.
Perpetually at the cutting edge of media and culture, New York has recently become a booming tech hub with a special emphasis on the arts. It’s a distinct startup community that is proving to be immensely profitable, as both an incubator of creativity as well as a generator of capital. I felt that it was the right time to create the Digital Lab to reflect the infinite possibilities at our disposal when we unite these two realms.
With longstanding ties to New York’s premiere cultural institutions, the Cultural Services is uniquely positioned to give participants a foothold into the cultural startup network. The Digital Lab program is designed to support you, entrepreneurs in their international development, providing vital connections with major organizations as well as insights into the subtleties of the American market.
Over the next 10 days you will visit some of the most innovative leaders in both tech and the arts, including YouTube, Google, Hearst Corporation, Kickstarter, and the Metropolitan Museum of Art. You will also meet with a talented team of industry professionals to coach you through everything from US market business strategies to cross cultural IP and investment legal advice. Sounds intense? You’ll enjoy some much-needed diversion at a performance of Sleep No More, the groundbreaking interpretation of Shakespeare’s Macbeth.
I would like to take the time to warmly thank our co-producer Business France, as well as all of our partners behind this dynamic program: l’Institut français, Créatis/Gaité lyrique, NUMA, Paris&Co, and the Made in NY Media Center by IFP, particularly Joana Vicente, Executive Director of IFP/ Made in NY Media Center by IFP, and Sabrina Dridje, Director of the Made in NY Media Center by IFP. I would equally like to thank Orange and Havas, as well as the City of Paris for their incredible commitment to the Digital Lab.
Last but not least, I would like to thank the amazing departments at the Embassy for their time and commitment, and I hope you’re as excited as I am for an unprecedented opportunity for French and American startup creators.
Best of luck! Thomas MichelonDeputy Cultural Conselor
FOREWORD
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About the Cultural Services of the French Embassy The Cultural Services of the French Embassy provides a platform for exchange and innovation between French and American artists, intellectuals, educators, students, the tech community, and the general public. Based in New York City, Washington D.C., and eight other cities
across the US, the Cultural Services develops the cultural economy by focusing on six principal fields of action: the arts, literature, cinema, the digital sphere, French language and higher education. www.frenchculture.org
About The French-American Digital LabThe French-American Digital Lab is a new interdisciplinary exchange program created by the Cultural Services of the French Embassy in New York and co-produced with Business France within the framework of French Tech New York City. This program aims to stimulate creative and business partnerships between cultural innovators in France and the US. The first session takes place in New York and is open to French candidates. The second session will be in Paris and opened to American candidates.
Focusing on training, research, and product development, the French-American Digital Lab is a program for creative development in the cultural industry. Its objective is to help content creators and early stage startups adapt their products to French and American markets, discover the local startup ecosystems in the cultural sector, and develop relationships with cultural partners. It targets start- up companies in the cultural field and content creators that wish to explore the potential of their products in an international creative ecosystem.
The French-American Digital Lab’s intensive, ten-day program consists of meetings, seminars, and creative collaboration sessions for cultural startups and content creators. Seminars will examine the question of how to adapt a product to new cultural and economic contexts. During collaboration sessions, participants will take part in themed workshops examining the numerous challenges facing technological innovators from all backgrounds. These sessions will push participants to re-examine the core of their idea, and to re-envision that idea’s potential. Participants who complete the ten-day program will learn to look at their projects with fresh eyes.In addition to seminars and creative collaboration sessions, participants will benefit from individual mentorship. They will have the opportunity to work with their mentors over the course of numerous creative sessions with the goal of helping participants develop their connections to prominent cultural institutions such as museums, operas, television channels, film and music producers, publishing houses, and music labels.
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About the Made in NY Media Center by IFP
The Made in NY Media Center by IFP is a new kind of collaborative workspace and incubator dedicated to supporting and connecting the next generation of artists, innovators and entrepreneurs by providing industry resources, events and educational opportunities. Developed through a unique partnership between Independent Filmmaker Project, the Mayor’s Office of Media and
Entertainment, and the New York City Economic Development Corporation, The Media Center is building a community that operates at the intersection of media + technology.
About Business FranceBusiness France, the French international business development agency, accelerates the growth of French companies in North America, through personalized services allowing entrepreneurs to efficiently adjust and thrive in one of the most challenging markets in the world. Business France offers the following services: market opportunity analysis, go-to-market strategy, marketing and positioning strategies, organization of BtoB meetings with potential partners, lead generation, strategic introductions, coaching and mentoring. Business France’s New Technologies
business development experts advised over 100 companies in their North American development in 2014 and secured more than 1000 meetings with 200 US companies. Success stories include Algolia, ATEME, Contract-Live, Criteo, docTrackr, eNovance, eXo Platform, Followanalytics, Gutenberg Technology, Qosmos, Ivalua, Restlet, PeopleDoc, Sightcall, Squid, Sublime Skinz, Vade Retro. In partnership with Bpifrance, Business France organizes ubi i/o, a yearly 10-week acceleration program helping the best French startups to successfully launch in America.
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François Guern is Digital Attaché at the Cultural Services of the French Embassy where he develops diplomatic relations with the american tech community by promoting french artist and cultural entrepreneurship through collaborative projects. He is in charge of the French-American Digital Lab // Connecting Cultures exchange program in partnership with Business France, La French Tech NYC, Créatis/Gaité Lyrique, NUMA, Paris&Co, Made in NY Media Center by IFP, l’Institut Français, Orange, Havas, and la Mairie de Paris. Before joining the Cultural Services, François served as Strategic Planner to Nurun (merged with Razorfish) working on digital strategies to support companies in their digital transformation. Before Nurun, François was User Experience Researcher at Bell Labs (Alcatel-Lucent) to develop and promote new user centered methodologies. François also worked for Xerox as ethnographer. François holds a PhD in Sociology of Innovation from Télécom Paristech, and a management certificate from École des Ponts Business School.
François GuernCultural Services of the French Embassy
Florence Tison is the head of Business France’s Tech & Services division on the North American East Coast. Her role is to advise French businesses in their North American development and to organize BtoB meetings with key partners and potential clients. Florence and her team are also running the New York edition of #1 U.S. acceleration program for French tech companies, ubi i/o.
A graduate from Paris Dauphine and UMIST-Manchester School of Management (UK), Florence cumulates over 10 years of experience in the media and digital space, having held marketing positions with Zodiak Media, CNN International, Turner classic Movies and Meetic. Florence also produced and toured exhibitions for renown institutions.
Florence TisonBusiness France
FRENCH-AMERICAN DIGITAL LAB PRODUCERS
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Sabrina Dridje has over 10 years experience facilitating projects that connect creatives + entrepreneurs to industry and audiences within film, theater, experiential, digital art and start-up innovation. Having previously worked in film financing and sales for Hanway Films in London, Sabrina went on to work with organizations including Alpha-Ville Festival in London focused on Art, Tech, Music and Web Culture and the Stellar Network, a professional group of industry looking to explore cross sector collaborations between storytelling and technology. She is the now the Director of the Made in NY Media Center by IFP, a collaborative workspace and incubator for Media / Technology entrepreneurs in DUMBO, Brooklyn, New York – a space built in partnership with the Mayor’s Office of Media and Entertainment and the New York City Economic Development Corporation. Sabrina oversees the center’s programming, marketing and community of entrepreneurs and is spearheading international efforts to connect those exploring the future of Media from across the globe.
Sabrina DridjeMade in NY Media Center by IFP
Annie Laurie Malarkey is the Senior Programs Producer at the Made in NY Media Center by IFP. She previously led partnerships and event initiatives for Wix.com, where she created innovative programming to help entrepreneurs and small business owners succeed in the digital age. Annie Laurie started her career on the Photos Team at Google, representing the voice of the user to the engineering and management teams. She’s also led partnership and communication strategies for an array of startups, while pursuing her freelance photography in her spare time. Annie Laurie earned a BA in Sociology and Studio Art from Wheaton College in Massachusetts.
Annie Laurie MalarkeyMade in NY Media Center by IFP
FRENCH-AMERICAN DIGITAL LAB PRODUCERS
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Actialuna is the developer of the first online comic book store, Sequencity, that provides readers with book ratings and instant messaging with expert book-sellers.
Artips provides a free, daily dose of art by sending email subscribers a quirky and memorable anecdote about a piece of art that they can read in just over one minute.
Booxup is a mobile application that provides a platform for sharing printed books.
Interactive 4D and Transmedia Ready design educational games, transmedia experiences and creative services for cultural organizations, based on an inter-active methodology and an innovative gaming platform.
Keakr is an application that records and uploads musical content to online platforms to facilitate users’ interaction and competition (rap battles) with other musicians.
Active in 60 cities, the Monument Tracker mobile app reveals the history of monuments in the user’s vicinity and offers themed walks, quizzes, treasure hunts, and accounts that let you save and prepare itineraries.
SISSO develops virtual tours based on 360° photography panoramas and 3D modeling. This innovative digital medium helps our clients bring their audienc-es an immersive and lively experience.
Sonic Solveig invents interactive music that communicates with creative listeners through a first high-level collection of digital musical applications.
Theatre in Paris uses wirelessly connected eyeglasses to provide multilingual supertitles for cultural events.
Update Marilyn is a transmedia project that aims to enhance our understand-ing of Marilyn Monroe. The platform encompasses a play, a travelling installa-tion, a website, and two webdocs. It provides a reinterpretation of « Marilyn’s myth » for the contemporary world.
ABOUT FRENCH-AMERICAN DIGITAL LAB STARTUPS
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MAP
30 John St, Brooklyn, NY 11201www.nymediacenter.com+1 212-465-8200
Made in NY Media Center By IFP
Hearst Corporation
Kickstarter
Microsoft Technology Center
New Museum
YouTube Space NY*
Cultural Services of the French Embassy
The Metropolitan Museum of Art
aruliden
New York City Economic Development Corporation
300 W 57th St, New York, NY 10019www.hearst.com+1 212-903-5000
972 5th Ave, New York, NY 10075www.frenchculture.org+1 212-439-1400
58 Kent St, Brooklyn, NY 11222www.kickstarter.com
1000 5th Ave, New York, NY 10028www.metmuseum.org+1 212-535-7710
11 Times Square, New York, NY 10036www.microsoft.com+1 212-245-2100
30 W 24th St, New York, NY 10010aruliden.com+1 212-463-0286
235 Bowery, New York, NY 10002www.newmuseum.org+1 212-219-1222
110 William St, New York, NY 10038www.nycedc.com+1 888-692-0100
75 Ninth Ave, New York, NY 10011www.youtube.com
*YouTube Space NY is located in Chelsea Market at 75 9th Ave (between 15th and 16th streets). Upon entering from 9th Ave, walk halfway through the market until you reach Ninth Street Espresso. Turn left. You will find elevators down this corridor. Take the YouTube elevator to Floor 6.
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Tuesday 17th: Ideation and Inspiration
9:45am: Arrive at Aruliden (30 W 24th St, 9th Floor, New York, 10010)Overview of Design Thinking Principles for EntrepreneursHow to Apply Design-Thinking Principles in Customer research
TRANSIT: Walk 20 minutes (Head NW on W 24th Street toward 6th AVE. Turn Left on 9th AVE) or take a cab
1:45pm: Arrive at Youtube Creator Space (Chelsea Market: 75 Ninth Ave, 6th Floor, New York, 10011) Trends and New Technologies in VR and Google’s R&DHow YouTube Supports Content Creators Through YouTube Space NY
TRANSIT: Walk East towards 8th Ave and 14th street. Catch the A or C Train at 14th street towards Brooklyn. Get off at High Street and walk to the Made in NY Media Center by IFP.
5:00pm: Arrive at the Made in NY Media Center by IFP (30 John Street, Brooklyn, New York, 11201)Overview of Harmony Institute’s Research PrinciplesImmersive and Interactive Storytelling Data-driven Storytelling Tools to Measure Media Impact
PROGRAM OVERVIEW
Monday 16th: Welcome and Program Overview
9:00am: Arrive at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201)
9:00am: Welcome Breakfast
10:00am: Welcoming Address from Lance WeilerOpening Remarks from Lance Weiler about the Future of Digital Storytelling
10:20am: Program OrientationOverview of the Program and Key Partners
11:00am: Business France OverviewOverview of How Business France Supports Incoming Businesses
12:00: Legal/Accounting Principles in the U.S.
Planning Your Accounting and Legal Structures in the US
1:00pm: Lunch
2:00pm: Fireside Chat with Martin Rogard from DailymotionOverview of the Media Landscape in New YorkDailymotion Overview and Q&A
4:00pm: Pitch Training and Presentations Elevator Pitch TrainingTimeline and Needs Ahead of Scaling to the USRaising Funds for International Startups
6:00pm: Meet and Greet with Media Center Members Networking with New York Media and Technology Startups
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Wednesday 18th: Funding Creative Startups
Thursday 19th: Monetization Strategies for Digital Media
9:45am: Arrive at Kickstarter (58 Kent Street, Brooklyn, 11222)Success and Opportunities in Crowdfunding Design + Technology Innovation
2:00PM - 5:00PM Individual Business Meetings
6:00pm: Arrive at Microsoft (11 Times Square--Entrance on 8th Ave between 41st and 42nd St.--New York 10036)Industry Event: How Data is Changing Media Companies (your ticket is inside your lab binder)
9:45am: Arrive at Hearst (300 W 57th St, New York, 10019)Trends, Opportunities R&D in Digital Media and PublishingFuture Technologies within Media
TRANSIT: Walk East towards 8th Ave. Take a right on 6th Ave and take the F Train toward Coney Island to York St station. Walk down York and take a left on John Street.
1:30pm: Arrive at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201)Copyright & IP within the USHow to Position a Media Company for US InvestmentCase Study: Flipboard
TRANSIT
4:00PM - 6:15PM Individual Business Meetings
TRANSIT
6:45pm: Arrive at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201
7:00pm: Networking Evening and Pitch NightPitching to Industry Influencers Networking
PROGRAM OVERVIEW
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Saturday 21st: Sleep No More
Monday 23rd: Digital Media in the Cultural Sector
8:00pm: Arrive at McKittrick Hotel (530 W 27th St, New York, NY 10001)Your ticket will be under Francois Guern’s name
9:45am: Arrive at the MET (1000 5th Ave, New York, 10028)Digital Media Innovation at the Metropolitan Museum of ArtHow U.S. Cultural Institutions are Leveraging Technology for the Museum ExperienceExplore the MET
TRANSIT: Walk to E 86th Street and Lexington Ave. Take the 6 train towards Brooklyn Bridge – City Hall to Spring Street. Walk East on Spring Street and turn right on Bowery
1:45pm: Arrive at the New Museum (235 Bowery, New York, 10002)Future Trends in Art, TechnologyThe Museums Role in Innovation, Future Technologies and Incubating Art + Technology
TRANSIT
4:00PM - 7:00PM Individual Business Meetings
PROGRAM OVERVIEW
Friday 20th: Marketing & Defining Your Audience
10:00am: Arrive at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201)
10:00am: Mentor Sessions- Marketing and FundingMarketing and Investment Strategy One-on-One Mentorship
LUNCH
2:00pm: Arrive back at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201
2:00pm: StrategyHack: Adapting Your Product to the U.S. MarketDeveloping and Adapting your Product to a U.S. MarketDeveloping a Marketing Strategy for U.S. ExpansionUnderstanding your U.S. CustomerMentorship from U.S. Marketing Executives
7:00pm: Informal drinks at Olympia Wine Bar (54 Jay Street, Brooklyn, 11201
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Wednesday 25th: Program Debrief
9:00am: Arrive at The French Embassy (972 Fifth Ave, New York, 10075)Breakfast
10:00AM - 11:00AM Program Debrief
11:00am: Content Strategy Overview with A+E NetworksContent strategy for international companies
PROGRAM OVERVIEW
Tuesday 24th: The NYC Startup Landscape
9:00AM - 12:00PM Individual Business Meetings
1:45pm: Arrive at the NYCEDC (110 William St, New York, 10038)New York City’s Role in Supporting International CompaniesSupport Systems, Tax Incentives and Infrastructure When Scaling to New York
3:00pm: Venture Investment Overview
Overview of Venture Investment Landscape in New York with Archer Gray Pitch Session with Archer Gray
TRANSIT
5:30pm: Arrive at Made in NY Media Center by IFP (30 John Street, Brooklyn, 11201)PR Strategy for International Companies with Spark PR
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LANCE WEILERWRITER + DIRECTOR +EXPERIENCE DESIGNER
JOSHUA SESSLERCDAS
Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab, Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” He has successfully self-distributed his films The Last Broadcast and Head Trauma to more than 20 countries while grossing over 5 million dollars in the process. The Last Broadcast, which he co-wrote and co-directed, became the first film to be distributed digitally to theaters in 1998.
Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (augmented reality game) around his second feature Head Trauma. Over 2.5 million people experienced the game via theaters, mobile drive-ins, phones and online. In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.” Others on the list included Thomas Edison, George Lucas and Steve Jobs.
Lance is the Director of Experiential Learning and Applied Creativity at Columbia University. The appointment is part of a campus wide initiative entitled Learn Do Share an effort to R&D the future of learning and work by harnessing storytelling, game mechanics, design thinking and technology. In addition Lance is a founding member and director of the Digital Storytelling Lab @Columbia. The lab explores new forms and functions of storytelling.
Joshua Sessler‘s practice is at the intersection of digital media, entertainment and technology. He has over 14 years of experience advising entrepreneurs, investors, content owners and companies in the full range of corporate, intellectual property and internet technology legal matters. He represents a broad range of creative individuals and companies who are using new media and technology to create new business paradigms. These include innovators, social media companies, broadband television programmers and producers, app and software developers, financial software companies, website designers and developers, video game developers, mobile content providers, Internet retailers, crowd funding platform companies, digital advertising agencies and design firms as well as investors, performers, filmmakers, authors, journalists, bloggers, designers, print publishers, retail businesses and restaurants.
Mr. Sessler also has an in-depth corporate background and regularly handles matters such as business formation and structuring, angel/venture capital financing, intellectual property protection, licensing and distribution, social media and user-generated content issues, including online contests and promotions, technology platform agreements, hosting and cloud computing agreements, website terms of use, privacy policies and data protection issues, M&A, joint ventures, executive and employee compensation and stock option programs and a wide range of commercial transactions.
SPEAKER BIOSMonday 16th: Welcomeand Program Overview
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EMMANUEL JAEGLEJADE ASSOCIATES
MARTIN ROGARDDAILYMOTION
Emmanuel Jaegle is one of the founders of the Jade Associates Accounting and tax consulting companies recently acquired by the Fiducial Group during the first quarter of 2015. He is a NYS Certified Public Accountant as well as an Expert-Comptable Diplomé in France, registered in Paris and has been practicing for over 20 years in both countries. Former member of the board of directors of the New York French American Chamber of Commerce and former Treasurer of the Committee of the French Speaking Societies in NY, he is also since 2008 a French Trade Advisors in the US in charge of helping French investors to get properly set up. In charge of the Jade Associates New York City office since 2003, he is currently managing a team of 20 people and is advising on a daily basis individual clients as well as corporate clients on how to optimize their tax situation overall.
Prior to joining Dailymotion in the summer of 2007, Martin was head of the multimedia unit at the French Ministry of Culture and Communication. He also was in the staff of Renaud Donnedieu de Vabres, France’s Minister of Culture and Communication where he was an advisor for the Minister on video games (creation of a state aid), intellectual property and digital rights (transposition of EU Copyright Directive). From 2000 to 2003, Martin Rogard was VP of Creation at Vibes, a video game development company.Martin is based in New York since three years after five years as Managing Director of Dailymotion in Paris.
SPEAKER BIOSMonday 16th: Welcomeand Program Overview
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RINAT ARUHARULDIEN
JESSICA BRILLHARTGOOGLE CARDBOARD
With her nontraditional approach to design and marketing, Rinat has led and collaborated on diverse projects for retail environments, mobile communications, automotive launches, consumer packaging as well as internet start ups. Before Gap Inc. brought her to work on a new brand initiative as Vice President of Marketing, she held the position of Global Strategy Manager for MINI Lifestyle at BMW Group in Munich, where she was responsible for product development, brand extensions as well as new business strategies. Rinat also worked on the MINI brand during its US launch at BMW of North America spearheading a number of initiatives that brought MINI to the forefront of the design world. Her fashion experience extends to women’s ready to wear label, MaxMara, where she held various positions in the US market.
Jessica is filmmaker at Google. In 2009, she joined Google’s Creative Lab where she spearheaded numerous award winning shorts and documentaries before joining the Cardboard team in 2015 as the principal filmmaker on Jump – a platform for virtual reality content creation.
Since directing Jump’s first VR film, World Tour, Jessica continues to travel and film the Earth and the people who inhabit it – exploring new ways of storytelling and uncovering various cinematic approaches – all in an effort to better inform and celebrate the nuances of this fantastic new format.
SPEAKER BIOSTuesday 17th: Ideation and Inspiration
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CLINT BEHARRYHARMONY INSTITUTEClint Beharry is a creative technologist with a background in art, design, data visualization, and coding. He is the Director of Design & Technology at the Harmony Institute, where he works with social and data scientists to explore the interplay between narrative media and social impact. This ranges from bottom-up approaches with biometrics and brain scans, to top-down analysis of societal change through social media and policy shifts. Currently he is designing the StoryPilot web app to gather documentaries around social issues and reveal connections between a film’s content to micro and macro audience reactions.
Beyond his position at HI, Beharry collaborates with artists, storytellers, and technologists on a broad range of creative and technical projects. Most recently he designed the artwork and interfaces for Empire – an interactive documentary about the unintended consequences of colonialism that premiered at the New York Film Festival. He holds an MFA in Interaction Design from the School of Visual Arts and a BS in Computer Engineering from the University of Miami.
MATTHEW YEAGERYOUTUBEMatthew Yeager is Community Engagement Strategist at YouTube Space NY. He is a writer/director/producer currently based in Brooklyn. After attending NYU, he freelanced in all areas of production. He has directed music videos and short films. His first feature film, Valedictorian, premiered at the 2015 Rotterdam International Film Festival. He previously served as Production Coordinator with the YouTube Next Lab before YouTube Space NY opened in 2014.
SPEAKER BIOSTuesday 17th: Ideation and Inspiration
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JOHN DIMATOSKICKSTARTERJohn is the Design and Technology Partnerships Lead at Kickstarter. His work is focused on prototyping devices and experiences that promote long term thinking about the relationships between people, the communities they live in and the institutions they build. In that spirit, he’s been working on a series of disaster response live action games that give participants a deeper understanding of emergency response, creating more effective advocates for UNICEF and its campaigns.
He’s the co-founder and currently senior advisor to Water Canary, a social venture developing a fast, networked, water‐testing device that radically reduces the amount of time, expense, and skill required to test water for pathogens. The Water Canary was a winner in the 2010 NYU Stern 11th Annual Business Plan Competition and is currently preparing for a 2012 pilot.
He’s also an advisor on rapidFTR, a mobile phone application and data storage system that helps aid workers collect, sort and share photographs and information about children in emergency situations so they can be registered for care services and reunited with their families. He’s also adjunct faculty at the Interactive Telecommunications Program of NYU, a “laboratory for the recently possible”, home to one of the most amazing communities of makers and thinkers in NYC. He teaches the ‘Designing for UNICEF’ course in collaboration with the amazing UNICEF innovations team. Prior to teaching he completed a one year residency as a researcher at ITP.
SPEAKER BIOSWednesday 18th: Funding Creative Startups
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BARIN NAHVI ROVZARHEARST
ALLEN BARGFREDE
Barin is the Executive Director, R&D Strategy at Hearst Corporation. Hearst is one of the nation’s largest diversified media and information companies. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 18 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, more than 300 magazines around the world including Cosmopolitan, ELLE,Harper’s Bazaar and Car & Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as United Artists Media Group, BuzzFeed, VICE and AwesomenessTV.
Founder and Executive Director of Rethink Music and professor of music business at Berklee College of Music. He is also an American attorney and strategic advisor to music and technology companies, and a former artist manager. In 2013, Allen opened a French consultancy which advises European startups on their entry to the North American market. Co-author of the book Music Law in the Digital Age, Allen is well regarded in the music industry as a futurist, lecturing frequently at universities and industry events around the world, including South by Southwest (SXSW), BIGSOUND Australia, MaMa, ESG Paris, Harvard, UC Hastings Law School, MIDEM, Sònar, and GrammyPRO. He has been quoted extensively in international publications, including the New York Times, International Business Times, The Economist, The Guardian, Forbes, Billboard, Fusion, and NPR. He recently launched Blue Tile Media Partners, a fund focused on creative music investments, and he splits his time between Paris and Boston.
SPEAKER BIOSThursday 19th: Monetization Strategies for DigitalMedia
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CECILY MAKFLIPBOARDCecily heads Corporate Operations at Flipboard, Inc. where she oversees legal and certain broader team functions, with support for business development, finance and partner relations. Cecily is responsible for all of the company’s legal matters, including those related to corporate governance, fundraising, securities law, commercial agreements and transactions, litigation, intellectual property development and licensing strategies, and supporting Flipboard’s joint venture and M&A transactions.
Before joining Flipboard, Cecily served as Senior Vice President and General Counsel to Rhapsody International Inc, a joint venture between Viacom International and RealNetworks, Inc. with investment from Best Buy Stores, Inc. and Universal Music Group. While at Rhapsody Cecily played a key role in content relations and management, launched the company’s first patent mining program, lead the acquisition of the company’s largest domestic competitor, and played a leadership role in the company’s international expansion, all while growing and developing a highly specialized legal team. Before Rhapsody, Cecily was with the global in house legal team at RealNetworks, Inc. and as an associate at Shartsis Friese, LLP. Cecily was recently honored by Digital Media Wire as one of their “25 Executives to Watch in Digital Entertainment” and was nominated as one of Billboard Magazine’s Women in Music in December 2011. In addition to publishing a book on digital content licensing, she is a regular contributor to a range of magazines, legal periodicals and book releases.
Cecily serves as an advisory board member of several organizations including Digital Entertainment World and Open Aura. She is a graduate, adjunct professor and mentor at the University of California Hastings College of the Law.
SPEAKER BIOSThursday 19th: Monetization Strategies for Digital Media
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JOSHUA NESSSTRATEGYHACKJosh is a growth strategist in the New York City startup community and the co-founder of StrategyHack. Together with Peter Crysdale, Joshua helps marketing agencies demonstrate their innovation by allowing their teams to work directly with the startup community. Originally from Denton, TX, Joshua moved to New York City in 2012 to experience urban life and pursue a career in marketing. He spent two years directing marketing for a corporate event management agency while also exploring the local startup ecosystem. Joshua was a volunteer marketing strategist at the first StrategyHack workshop in March, 2013, as well as in the second iteration in July that same year. Soon after, Joshua joined the StrategyHack executive team and helped guide the company in new directions. Since StrategyHack’s inception, they have hosted seven full-day workshops for over 150 professional marketers and 50 startups. Agencies have sent strategists from as far away as Atlanta, and startups have traveled from places like San Francisco and Tel Aviv to participate. In early 2014, Joshua left his full-time job to focus on building StrategyHack from its community roots to become a trusted source for cultivating agency innovation through collaboration with growing startups. In addition to his work with StrategyHack, Joshua volunteers his consulting services for Per Scholas, a New York-based non-profit offering free technology education, job training, placement, and career development opportunities to people in under-served communities. In his spare time, Joshua runs a Meetup group called Texpats for displaced Texans living in New York City. You can connect with Joshua and learn more about his irrational fear of umbrellas at www.joshuaness.com.
SPEAKER BIOSFriday 20th: Marketing & Defining Your Audience
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SREE SREENIVASANTHE METROPOLITAN MUSEUM OF ART
MARCO CASTROTHE METROPOLITAN MUSEUM OF ART
JULIA KAGANSKIYTHE NEW MUSEUM / NEW INC
Sree Sreenivasan is a technology evangelist and skeptic (feel free to ask him how it’s possible to be both) based at Columbia University, where he was named the first Chief Digital Officer in July 2012. He is working on various online education, digital and social media initiatives across campus. He also works to help journalists and other use technology in smarter ways (through workshops and SreeTips, a social media blog on CNET). He is a currently a professor of digital journalism at Columbia University’s Graduate School of Journalism and was part of the founding team of Digital News Associates - DNAinfo.com
Marco Castro graduated from NYU’s interactive telecommunications program and has worked as a curator for digital art shows and festivals in New York and Mexico. Before coming to the Met, he worked as the first Visitor Experience Manager for the Queens Museum, where he also led workshops on developing interactive experiences for diverse communities. As an artist, his work nurtures urban communities in practical and playful ways, like his Bus Roots project, which outfitted empty city bus roofs with lush gardens. Marco contributed to the Rio +20 series and spoke at the TEDx conference in Cape May, NJ, and is a member of the Climate and Urban Systems Partnership and a Philips Innovation Fellow.
Julia Kaganskiy, Director of NEW INC, is a recognized cultural producer across the art and technology fields. She previously served as Global Editor of the Creators Project, a partnership between VICE Media Group and Intel, and founded #ArtsTech Meetup, a group that brings together professionals from New York City’s museums, galleries, art-related start-ups, and digital artists. She has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology and profiled in the 2012 AOL/PBS series MAKERS honoring women leaders.
SPEAKER BIOSMonday 23rd: Digital Media in the Cultural Sector
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GIANLUCA GALLETONYCEDC
JUSTIN KREAMERNYCEDC
Gianluca is the Director of International Affairs at NYCEDC. His team supports the agency’s economic strategy and industries initiatives by engaging the international community in order to attract foreign direct investments, help NYC businesses access foreign markets and establish international partnerships to exchange best practices. Among the initiatives managed by Gianluca, the World to NYC program connects the most innovative business entrants from around the world with investors, incubators, partners and city agencies in NYC, the City to City Business Exchange establishes partnerships with a selected number of foreign cities to provide a soft landing program for innovating companies from the partner city into NYC and for NYC’s companies into the partner city. An entrepreneur and a consultant, prior to joining NYCEDC Gianluca was providing strategic advice to SMEs accessing the US markets and foreign local and national governments on branding , attracting investments and develop best practices. He has 16 years of experience in investment management, 10 in advising SMEs and prior experience with the EU. Gianluca holds an MA in International Economics from Yale University and a BA/MA in Economics, Business and Law from Bocconi University in Milan.
Justin is the Deputy Director and Assistant Vice President of the International Affairs team at NYCEDC, responsible for programs aimed at attracting innovative businesses from around the globe to New York City. Prior to joining NYCEDC, Justin was the country manager and a senior consultant with Gallup based Baghdad, Iraq and New York City. He holds a Master of Urban Planning from New York University, as well as a B.B.A in International Business and Marketing from the George Washington University.
SPEAKER BIOSTuesday 24th: The NYC Startup Landscape
VINAY SINGHARCHER GRAYVinay Singh is the chief financial officer of Archer Gray, LLC, a media production, financing and venture investment company. Prior to joining Archer Gray, Vinay headed the consulting division of Cinetic Media. While there, he managed an international portfolio of clients ranging from tech companies to film financiers, and was actively involved in project finance and sales. Before Cinetic, Vinay was an executive at This is that Corporation. Vinay started his career at McKinsey & Company, in New York and Australia. Vinay has produced five feature films that have premiered at Sundance, SXSW and Tribeca. Vinay graduated with a BS in Economics and Systems Engineering from The University Of Pennsylvania.
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NICOLE BESTARDSPARK PRNicole Bestard brings over 16 years of storytelling, strategic thinking and leadership experience to her work leading Spark’s New York enterprise practice. Her candid client counsel, measured approach to crisis communications, and in-house, collaborative style has led to lasting media, client and team relationships built on trust and accountability. Nicole’s tactical experience includes developing creative, content and digital marketing programs for early-stage companies; helping established enterprise brands heighten recognition and build a refreshed perception in the market; and leading aggressive, results-focused media campaigns focused on supporting rapid exit strategies for emerging technology companies. Her creative, proactive approach to PR campaigns has resulted in top-tier coverage in national media outlets including the New York Times, Wall Street Journal, CNBC, CNN, Fox Business, TIME Magazine and Harvard Business Review. Ensuring outreach directly corresponds to business objectives—and pivoting when necessary to stay aligned to changing needs—is essential to her methodology. She gets just as excited about results secured in community news and niche online community outlets to support localized campaigns and business efforts as she does for the blockbuster media hits. As a former journalist and veteran of the Silicon Valley dot-com boom, Nicole has a knack for honing in on the right messages that will resonate with decision-making audiences for even the most complicated of technology offerings. She most recently worked as Vice President at SHIFT Communications, where she led award-winning PR, social media and influencer programs for enterprise and consumer accounts in the ad tech, data analytics, digital media, personal finance, wearable technology and energy/utility industry. Prior to that, she worked as Director of Marketing Communications for small and mid-sized enterprise technology companies at Gabriel Marketing Group. She was also a founding member and Vice President for Jarvis Communications, a wine PR and marketing agency based in Los Angeles, where she led national media campaigns for boutique wine brands and international spirits companies, as well as for luxury travel and restaurant accounts.
SPEAKER BIOSTuesday 24th: The NYC Startup Landscape
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SPEAKER BIOSWednesday 25th: Program Debrief
GRACE MANGUM A+E NETWORKS
Grace E. Mangum is a Webby and MIN award-winning digital strategist with 17 years’ experience in content strategy, web analytics and developing, executing and monetizing integrated marketing programs and new products.
She has deep experience in media and entertainment and has worked to develop and execute digital strategies for such brands as A+E Networks, BBC, AMC Networks, Lifetime Television, British Airways, Cadillac, CNN,HUGE and Time, Inc. to name a few.
In addition to her consulting work Grace is also an Adjunct Instructor in the MS Integrated Marketing graduate program at NYU. She also trains corporations (Conde Nast, Edible,AsiaTV, Publishers Clearing House, BBC) and individual professionals in digital marketing, analytics, SEO, SEM and Social Media through Mediabistro
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Cuper Café: Inside the Made in NY Media Center by IFP
Archway Café: 57 Pearl St, Brooklyn, NY 11201
Al Mar: 111 Front St, Brooklyn, NY 11201
Atrium: 15 Main St, Brooklyn, NY 11201
Foragers: 56 Adams St, Brooklyn, NY 11201
Super Fine: 126 Front St, Brooklyn, NY 11201
Near the Made in NY Media Center by IFP
LUNCH OPTIONS
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PARTNERS
FRENCH EMBASSYIN THE UNITED STATES
HIGHER EDUCATION,ARTS, FRENCH LANGUAGE
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Partners
Supported by
Hosted by
#digitaLAB@franceinnyc
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The Cultural Services of the French Embassy New York
French-American Digital Lab Startups
Business France
Made In NY Media Center By IFP
François GuernCell : +1 929 336 8470Email : franç[email protected] : [email protected] Pervenche BeurierCell : +1 646 409 2344Email : [email protected] : [email protected] Mathieu FournetPhone : +1 212 439 1440Email : [email protected] Thomas MichelonPhone : +1 212 439 1422Email : [email protected]
ActialunaDenis Lefebvre: +33 6 84 43 17 03Samuel Petit: +33 6 88 78 80 44
ArtipsColine Debayle: + 33 6 82 89 11 97 Jean Perret: +33 6 37 41 52 55
BooxupRobin Sappe: +33 6 79 65 39 48
Interactive 4D and Transmedia ReadyKarine Halpern: +33 6 52 29 75 10 / +1 347 903 4999 Alexis Lacapelle: +33 6 14 03 46 92
KeakrHicham Kocham: +33 6 98 07 71 27
Monument TrackerJean Jacques Lottermoser: +33 6 74 38 49 03Claire Boucau: +33 6 07 08 56 51Jean Astolfi: +33 6 13 78 73 40
SissoBenjamin Hélion: +33 6 60 13 69 96Benjamin Lanot: +33 6 64 99 99 82
Sonic SolveigGéraldine Aliberti: +33 6 84 24 95 72Julie Guilleminot: +33 6 78 78 60 28
Theater in ParisCarl de Poncins: +33 6 66 77 14 57
Update MarilynStéphanie Sphyras: +33 6 10 27 02 71Benoit Nguyen Tat: +33 6 11 26 72 89Anseau Delassalle: +33 6 63 39 35 05
Florence Tison Cell: +1 929 328 6883Email: [email protected]
Sabrina Dridje Cell: +1 347 759 4999Email: [email protected]
Annie Laurie MalarkeyCell: +1 206 351 0620 Email: [email protected]
#digitaLAB@franceinnyc
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