freshProducts, news and ideas to help create inspirational floral arrangements

ISSN 1835-131X

Issue Number 2

2

contentsFresh Talk 2

The latest in news and views.

Christmas Wreath 3

Welcome guests with something stunning during

the festive season.

My Style - Mark Entwistle 4

Try clever branding like Mark’s to make your

signature unforgettable.

Launching Floralife® in India 5

René Silva cuts the ribbon on our latest product.

BaseLINE® 5

Update your skills with these insiprational DVDs.

Malaysian Magic 6

Experience the refreshing style of Eunice Teo

Khee Choo AIFD.

Dazzling Designs in Davao 7

See some of Mark Pampling’s work in the

Philippines.

European Events and Exhibitions 8

Europa Cup 2007 8

Read how Neil Whittaker took Slovenia by storm.

Designz Cup Results 9

Find out who won the overall Australian Award.

South West Asian Events and Exhibitions 9

Valentine’s Day 10 & 11

Melt the coldest of hearts with these awesome

arrangements.

Floralife® 12 & 13

Keep flowers fresh for longer with this new

product.

Product Finder 14 & 15

Two pages jam packed with all OASIS® products

available to the South West Asian market.

© Smithers-Oasis Australia Pty Ltd 2007. All rights reserved.

Neither the whole, nor any part of the images or copy in this

literature, may be reproduced in any form without express prior

permission from Smithers-Oasis Australia Pty Ltd.

fresh talkWelcome to the second issue of fresh and we hope that you enjoyed the

first one as much as we did.

Spring has been prolific with weddings as usual and the increased use of wire inarrangements has added a new dimension for brides. It has also contributed tothe versatility of the table arrangements featured throughout the Racing Carnivalin Victoria. The Caulfield track was a superb venue for the Victorian leg of theDesignz Cup which was just one of many things to enjoy at the ABC GardeningShow in early October. The event was beautifully timed to precede Guineas Dayand the Caulfield Cup so we hope that next year we can attract more entrants.A special thanks to Marjorie Milner College for encouraging their students toenter.

The contrast couldn’t have been greater in Western Australia where we had arecord number of entrants in the Designz Cup. The Royal Agricultural Society ofWestern Australia has a long history of floriculture with the Perth Royal Showrunning several concurrent competitions and the Society commented on thestrong impact made by designs in the Centenary Building this year.

Thanks again to all Floristrycoordinators in the training facilitiesof Perth who made this leg of theDesignz Cup such a success. Aspecial big thanks to Carole Kurth ofFremantle for her choreography of theevent and to Alan Randell-Smith forjudging all states. See page 9 for theoverall winner of the National trophyplus the cheque for $1,000.00 andnext year we hope to develop thisprize even further.

We’re pleased to report that NeilWhittaker has gained a fourthplacing in the Europa Cup ofFloristry held in Slovenia. Photos ofhis delightful interpretation of thechildren’s book character of PippiLongstocking may be seen onpage 8. You’ll note that he capturedher ratbag tendencies very well!!As promised in our last editorial wehave included a report on MarkPampling’s trip to the Philippines

and his Davao workshops. The constantly evolving range of OASIS® products isproviding designers like Mark with plenty of scope for magic on stage.

We hope you find the arrangements in fresh inspirational and perhaps these,along with the thousands of other designs that leave the hands of florists' everyweek, will prove refreshing for the many Australians in the grip of drought againthis year.

Have a great Christmas from the Smithers-Oasis Company teams in India,

Malaysia and Australia.

Lynette Todd, Editor

John Warner, South-West Asia Sales and Marketing Manager

Alan Randall-Smith and Carol Kurth

enjoy the winning entry in Perth.

Mark on stage in the Philippines.

3

a christmas wreathCleverly woven wreaths greet Christmas guests arriving at the front door and spirits are lifteddespite the drought. Similar colours and textures are repeated in centrepieces on the festive

table and everyone becomes infected when designs such as this capture Christmas.

DESIGNER

Colin Turner

MATERIALS USED

Banksia Cones; Mini Gerbera; Waratah; Waratah leaves; Copper Baubles; Paper Bark;

Sprays of Red Berries; OASIS® Naylor Wreath Base 30cm.

TECHNIQUE

This rustic design is highlighted, in a subtle way, by the use of Copper Baubles and Waratah Leaves

sprayed with Copper Spray. These components are pulled together with a Beige Cord and

Tassel to complete the wreath.

Whilst teaching at Reaseheath CollegeMark met Lynne Miller and they forged acreative partnership. This became TheBlack Rose which is now a highlyacclaimed florist in Knutsford, Cheshire.Seven years later they've found a nichemarket with their business and their verysuccessful flower school named TheCheshire School of Flowers. The BlackRose has a strong corporate image andthe shop's interior is slick and modern.

“My design style is very much clean cut,simple minimalist and the best way toshow this off is with a plain backgroundand good lighting,” said Mark. “Crispwhite walls, wooden flooring andsandstone pillars to hold glass vasesfilled with fabulous flowers.” Black, silverand white are the corporate colourswhile The Black Rose is printed on hisribbon so customers quickly identifyflowers from this business. Mark's bestsellers are modern, both arrangementsand hand tieds, with good quality vasesand containers also selling well.

“OASIS® Floral Products are alwaysused in the shop," Mark explains, "Wewant to be known for quality and theseproducts always give us this. I prefer touse OASIS® Premium Floral Foam, itnever lets me down plus we use lots ofOASIS® RAINBOW® Foam, which givesus an edge over our competitorsallowing us to create somethingdifferent." He always uses the OASIS®

WEDDING BELLE® Bouquet Holder forbridal bouquets preferring wet floralfoam so he can make the bouquet theday before, confident that it will lookperfect on the wedding day.

Calla Lilies became fashionable forweddings several years ago and Markcreated a stylish, clean-cut bouquetusing only Callas and bold foliage. The7cm holder works perfectly and thisbouquet has become his signaturepiece. Recognised for modern style it'sno wonder there's a long queue to TheBlack Rose as it goes from strength tostrength.

Before becoming an award winning florist Mark Entwistle was a hairdresser with his ownsalon. Thank goodness he became disillusioned with hairdressing and enrolled in Floristryat Reaseheath College because the world of floristry would be poorer without him. Mark'sstunning style of floristry has won numerous awards including a Gold medal and best inshow at RHS Tatton Flower Show with a sensational black and white exhibit.

4

my style Mark Entwistle

5

50,000 people flocked to the recent Floral Expo in New Delhi wherethere were masses of cut flowers along with Ornamental Plants,Seeds, Lighting Features, Garden Accessories, Dry Flowers and allthe other products you¹d expect to find at such a large event.

The Floralife® product was a huge hit. Over a thousand members ofthe industry from the four corners of India left business cards toensure that they are part of the infiltration of this new product intothe local market.

The photo above features Mr René Silva, Vice President LatinAmerican and Southwest Asia Operations, launching Floralife®

products with a ceremonial cutting of the ribbon as members of theSmithers-Oasis team in India look on.

basek e e p i n g c re a t i v i t y a l i v e

TM

INTRODUCING FOUR BRAND NEW DVDSAVAILABLE FOR PURCHASE NOW

Learning new tricks and design ideas is all very well… except when do you have the time to go back to college?

Educational DV Ds – Inspirational Ideas at the click of a button

DVDS ARE AVAILABLE FOR ONLY AU$50.00 EACH PLUSPOSTAGE & HANDLING

Wedding FlowersBrides WVF01

Decorative WireDWV01

Wedding FlowersVenues WFV02

DVDs are available to pre-order/purchase now by calling:03 54571 460 Online: saustralia@smithersoasis.com

Designer ArrangementsFDV01

NEWNEW EACH DVD OFFERS:

• 2 hours of high quality footage• 5 step-by-step How-To features• Photographs of finished arrangements• Detailed list and presentation of all flowers, foliage and sundries used• Extra footage ideas and multimedia features• Presented by OASIS® Ambassadors Richard Haslam NDSF FSF AIFD,

Neil Whittaker NDSF FSF AIFD, Helen Jamieson NDSF FSF and Floral Designer, Denise Marmont.

Launching in India

6

STEP 2. Join the two ‘U’ shaped foam bases together back-to-back with wood picks to form athicker ‘U’ shape. Attach the round cut-out foam to a dish by using pin holders and place the ‘U’shape on top so that it sits vertically upright. Secure its position on top with a wood pick.

STEP 3. Wrap and pin foliage to cover the round cut-out foam base. Cover the ‘U’ shaped foam withOrchids, Roses and Leaves to create texture. Add Salix around the ‘U’ shape to give dimension andmovement to the arrangement.

STEP 1. Saturate OASIS® Floral Foam Ring 30cm in Floralife® Fresh Flower Food solution. Draw acircle in the centre of the ring then cut around it removing the circle and leaving a ring that is cut in 2places to form two ‘U’ shaped foam bases of equal size. The round cut-out foam from the centre willbecome the base to support the ‘U’ shapes.

A year of study in Japan under the tutelage ofthe highly rated Mrs Tezuka Yuko has influencedher work greatly and enabled experience in bigweddings and large exhibitions. Eunice regularly

returns there and when she's not visiting Europe,or other parts of Asia, she runs Amtrol FlowerDesigning, a business and Training School inKuala Lumpur. www.amtrol.com.my

Eunice Teo Khee Choo AIFD has participated in events that stretch from the MalaysianInternational Landscape & Garden Festival to the Melbourne International Flower andGarden Show. Her work is highly regarded so she is often invited to design exclusiveweddings or to organize floral workshops across Malaysia and we are very fortunate to beable to feature one of her centrepieces.

Malaysian Magic

This vibrant Vertical

U-Shaped table

centrepiece has been

achieved by cutting

and shaping an

OASIS® Floral Foam

Ring.

Follow the steps

below to achieve a

design that captures

the elegance of

Eunice.

7

The Cup was held in the largest shoppingmall in Davao so there was enough roomfor the big audience who attended Mark’sdemonstration on the day before the Cup.Rainbow™Foam along with OASIS®

accessories like Garlands with Net meltedinto many stunning arrangements underMark’s expert guidance and later in the day58 participants were absorbed by hisworkshop.

“They were all eager to try out new skillsand make something creative andimpressive,” said Mark. “Students reallyappreciated having the opportunity to workcreatively with local flowers and Smithers-

Oasis products while their enthusiasmmade it easy for me to teach and share myskills.”

Finally it was time to judge the Waling Cupwhich included a separate professional andstudent group all working to the theme,Colours of Davao. “Some of thecompetitors work in really low paid,repetitive jobs, but they manage to sustaintheir creativity and passion for flowers, andmake the effort to enter the competition,”said Mark. “Florists in the Philippines don'thave a lot of access to floral designeducation, but they have a huge love offlowers and an infectious enthusiasm.”

They were encouraged to capture thetextures of the Southern Philippines in theirdesigns plus anticipate the forthcomingHalloween festival. It was hoped they mightutilize the giant pumpkins raised on localfarms to make their designs even moreenchanting and clearly they did from thephoto on this page! Judging was difficult atthis Smithers-Oasis sponsored event and itwas well covered by local newspapers.

Mark Pampling was very well received byhis audiences and has already been invitedback next year so we thank him profuselyfor dazzling Davao with designs like theones shown above.

All roads in the Philippines led to Davao during August and Mark Pampling was on one of them. He had a tight schedule that included the 4th Waling Cup Competition - a national event that aims to enhance demand forfresh flowers and to support local growers. It also showcases the very best in floral design.

8

european events andexhibitions

November 7, 2007

Open day and OASIS® Floral Products

Demonstration

WarmerdamEnfieldLondonDemonstrator: OASIS® Floral DesignerSteve Betts NDSF, FSFTelephone: 0208 363 1928

November 25, 2007

The Society of Floristry presents Three

Weddings and a Funeral

East Midlands Conference CentreNottinghamwww.societyoffloristry.org

January 20-21, 2008

SFE 08 International

International Convention CentreBirminghamwww.sfe-int.com

January 24-27, 2008

IPM Essen

EssenGermanywww.ipm-messe.de

May 20-24, 2008

RHS Chelsea Flower Show

Royal Hospital ChelseaLondonwww.rhs.org.uk

July 8-13, 2008

RHS Hampton Court Palace Flower Show

Hampton Court PalaceLondonwww.rhs.org.uk

July 23-27, 2008

RHS Flower Show Tatton Park

Tatton ParkManchesterwww.rhs.org.uk

Our own multi talented Britishcompetitor and OASIS® AmbassadorNeil Whittaker took Slovenia bystorm and won the first task easily.Each competitor had to make anarrangement reflecting some of thecharacteristics of PippiLongstocking, a fairy tale characterfrom the books by Astrid Lindgren.Neil’s design captured Pippi’s longstockings perfectly using a riot ofzinging colour to produce a modernfolk story look.

The bridal bouquet section caused a stir and produced cutting edgedesigns using only Carnations withadded foliage or accessories. A great way to welcome back aflower that has been out of fashionfor several years and show thestunning impact Carnations canhave. Neil’s innovative bouquet wasperfectly executed from Carnationswith the calyx removed giving a fluffy textured look with shimmeringOASIS® Diamond Pins and asprinkling of gold dust for a glamorous effect.

A planted design for an outdoor children’s playground proved to be a wet affair when thecompetitors braved the elements to produce designs with materials selected by theorganisers. The famous Slovenia architect Jos̈e Plec̈nik was the theme for the fourth taskand Neil made a swirling design depicting architecture of the period.

By the time the finale had arrived a small but noisy group of British supporters were tryingto keep calm for the last two tasks, a hand tied bouquet and the surprise item decoratinga black fridge freezer supplied by Gorenje, who together with OASIS® Floral Products werethe main sponsors.

How close can a competition be when only four points separate the first and fourthplaces? Germany came first with 464.6, second Austria with 463.8, third Switzerland with460.8 and fourth our own Neil Whittaker with 460.2.

Many congratulations to Neil and his partner Anthony for the highest result that Britain hasever achieved in a Europa Cup competition. It was stupendous and you can only imaginehow much champagne was flowing after the event!

For inspirational and high octane floristry Slovenia was the place to be at the end ofSeptember when the Europa Cup of Floristry took place. Twenty countries competedmaking six designs each, to very tight schedules, and the result was electrifying.

EUROPA CUP 2007

Right: Carnations as you have never seenthem before in a bridal bouquet made

with the sublime Whittaker touch.

Far Right: Swirling Phalaenopsis Orchids give Neil’s Jos̈e Plec̈nik

design a dramatic look.

Neils winningdesign depictingPippiLongstocking

Pho

togr

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9

south west asianevents and exhibitionsDecember 25, 2007

CHRISTMAS DAY

February 14, 2008

VALENTINES DAY

February 2-5, 2008

REED GIFT FAIRS MELBOURNE

Melbourne Exhibition and ConventionCentre 2 Clarendon Street, Southbank www.reedgiftfairs.com.au

February 23-27, 2008

REED GIFT FAIRS SYDNEY

Sydney Convention & Exhibition CentreDarling Drive, DARLING HARBOUR www.reedgiftfairs.com.au

February 29-March 2, 2008

THE GARDENING AUSTRALIA EXPO -

ADELAIDE

Adelaide Showground, WAYVILLE www.abcgardeningexpo.com.au

March 21-24, 2008

EASTER

April 2-6, 2008

MELBOURNE INTERNATIONAL FLOWER

AND GARDEN SHOW

Royal Exhibition Building and CarltonGardens www.melbflowershow.com.au

July 12-15, 2008

REED GIFT FAIRS BRISBANE

Cnr Merivale and Glenelg Streets South Brisbane www.reedgiftfairs.com.au

July 25-August 1, 2008

SINGAPORE GARDEN FESTIVAL

Suntec, Sinapore

July 25, 2008

FDSS CUP

Suntec, Singapore

Designz Cup Results

Western Australia went wild over an opportunity to participate in the Designz Cup andthere were 15 entrants. Organisation for this event was superb and the Royal AgriculturalSociety of Western Australia has always run highly rated competitions so the choice ofevent is difficult for students but fortunately the Cup was a popular choice.

Judging was very tight. “Due to the high standard of all entrants the final scores were veryclose," said Alan Randell-Smith after the event and we are especially thankful to CaroleKurth for her excellent choreography from beginning to end. We also congratulate thefollowing placegetters:

1st Prize - Stacey Lee Pitman, Challenger TAFE2nd Prize - Shae New, Challenger TAFE3rd Prize - Cassandra Zervos, Flower Design School

The finished product Stacey Lee Pitman creates her version of Grease

Lauren is from Tea Tree Gully campus, TAFESA and was speechless when we phoned herwith the news of her win so we hope that sheis now recovering with her cheque and trophy.

Even though there can be only one overallwinner it must be said that the final result waseven closer than usual which indicates howhigh the standard has been this year. To

compete takes considerable effort since the theme needs to beresearched, appropriate props selected and all conditions of entrysatisfied. On top of this competitors' need a large dollop ofcreativity which means they must all be congratulated for the breathtaking results that made Alan Randell-Smith’s role as judge a pleasure.

Victorian entrants may have been low in numbers but theirdesigns were high in quality and the venue at CaulfieldRacetrack was superb. However the ABC Gardening Showcollided with a term break making it more difficult for TAFEColleges to fully engage with the requirements of the competitonso we are now looking forward to better timing in 2008.

Meanwhile we’d like to thank all participants from MarjorieMilner College and results were as follows:

1st Prize - Sarah Bardin 2nd Prize - Anita Juffermans3rd Prize - Mrs Sandy Keane

Sarah Bardin stands beside her winning design based

on The King and I

2007 Designz Cup National Winner is Lauren Oxley

Lauren’s award winning Miss Saigon

10

DESIGNER

Greg Block

MATERIALS USED

Gypsophila, Roses, Raphis Palm Leaves, Spear Grass, OASIS® Bullion Wire,

OASIS® Small Open Heart.

TECHNIQUE

Half of the base of the Small Open Heart is bound with off-cuts ofRaphis Palm Leaves then bound over with Bullion Wire. A heavy

cluster of Gypsophila forms a solid base next to pinned Rose Petalswhich have small Roses pushed through them and into the OASIS®

Floral Foam. Two pieces of Spear Grass have been shaped to carrythe line of the heart around the edge while two Raphis Palm Leaves

emerge from the heart adding boldness.

Hearts, cupids and red roses remind us that another Valentine’s Day is just around the corner.Arrows poisoned with love strike unsuspecting victims as the Day draws closer while florists orderin extra supplies of their biggest sellers for one of the busiest days in the calendar. Flowers arearranged to soften the coldest of hearts and these designs demonstrate the melt-factor in action:

Valentine’s Day

11

DESIGNER

Colin Turner

MATERIALS USED

Artificial Rose Petals, Dozen Red Roses, Extra half-opened Red Roses,Gold Cord, Rectangular Glass Vase, OASIS® Ideal Floral Foam.

TECHNIQUE

Artificial Rose Petals are glued onto the glass vase with a hot glue gun then anOASIS® Ideal Brick is placed firmly into the vase. One dozen long stemmed Roses are added and the top of the Brick is hidden with half open Roses which links the upper extremes of the design to the lower area of attached Petals.

The dozen long-stemmed Roses are gathered together with a gold cord for the final touch of elegance.

STEP 1

STEP 2

VALENTINE’S DAY

It’s a fact that a florist’s reputation is determined by how long flowers last in acustomer’s home, and in the challenging business environment we live in, longevity inflowers is crucial if we want consumers coming back time and time again.

OASIS® Floralife®

Flower Food SachetOASIS® Floralife® 200

Clear Storage SolutionOASIS® Floralife® 300

Clear Vase Solution

12

Flower food can help us to achieve loyaltyby keeping customer complaints low andreducing the number of flowers wasted.OASIS® Floral Products, the world's leadingmanufacturer of floral foam and relatedproducts, acquired Floralife® in January2007 creating a merger with the leading lightin post harvest floral products which is goodnews for florists. Now a whole range of highquality flower foods, solutions and postharvest products are available for purchaseand they can be trusted to help your flowerslast longer thus avoiding premature wilting.

Professional flower care starts the minutethe flowers arrive in the florist shop and howthey are treated will determine their length oflife. All the best practices of flowerconditoning always apply so never skimp on the conditioning processsince it will pay dividends in the end. Topquality flowers should already have hadsome post harvest treatment however askyour supplier what treatments have beenused.

Best practices when conditioning flowers:

• Always buy the best quality flowers, and check for any damage on arrival.

• Use clean storage buckets and fresh water with a flower food. OASIS®

Floralife® offer three options for florists depending on preference. OASIS®

Floralife® 200, or OASIS® Floralife® 300.• Cut stems diagonally to expose the

optimum amount of vascular tubes.• Remove all foliage that will be below the

water line to prevent rotting.• Place in a cold room or cool place at the

optimum temperature for flower storage.

When using flower food it's important tomeasure the flower food correctly tomaximise results.

The customer now expects to receive asachet of flower food with every order soalways include a sachet of OASIS®

Floralife® (minimum 10 grams) with everypurchase or flower delivery. Also rememberto explain how to use the sachet correctlyso that your customer’s flowers live as longas possible.

OASIS® Floralife® will help to enhance yourreputation by giving loyal clients evenlonger enjoyment from their flowersand it's so easy!

13

14

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Product Details Article number: 71905 Strong PinkArticle number: 71906 Pale PinkArticle number: 71907 Apple GreenArticle number: 71908 OrangeArticle number: 71909 LilacArticle number: 71910 RedArticle number: 71911 CreamSize: 30mPack quantity: 1 piece

ROCK CANDY BRACELET

Product DetailsArticle number: 62415Size: 1.5cm width, elasticatedPack quantity: 1 piece

COTTON RAFFIA BALLS

Product DetailsArticle number: 72571 Black Article number: 72572 Pink Article number: 72573 Apple Green Article number: 72574 Orange Article number: 72575 Lemon Article number: 72576 Strong Pink Article number: 72577 Natural Article number: 72578 Lilac Pack quantity : I roll

PEARL WRISTLET

Product DetailsArticle number: 62400 White Article number: 62401 Black Article number: 62402 Ivory Article number: 62403 White