Reaching out to the

Seasoned Audience

Overview

• Subsidiary of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd

• Largest organized retail player in the Roast and Ground filter coffee segment

• Present in Karnataka, Tamil Nadu, Andhra Pradesh, Pondicherry, Kerala & Maharashtra– 410+ outlets

The Reach

• Reaching over 4,00,000 homes every month• Coffee outlets within reach– In main shopping areas– Residential areas

• The only player in its kind to have a loyalty program

Uniqueness - Customization

• Roast & Ground concept – Assuring freshness• Options and choices of blends – Avg. 10 blends – Upto 22 blends– Customized blends

Customer Profile

• SEC A & B– Women -60%; Men– 40%

• Age 30 and above• High spending power

Consumer Behavior

• Loyal• A mix of modern and traditional• Connoisseurs of coffee• Know exactly what they want• Serious buyers• Planned decision making

Metrics

• Average walk-ins of 60 customers a day.• Over 8 Lakh bills in a month.• Strong customer base of over 6 Lakhs

Loyalty

• 4 lakh members• 80% of total

transactions from loyalty program members

• Frequency of visit- Thrice/month

• High stickiness

The New Look Of F ’n G

Offerings• Displays• Leaflet distribution

– With bill– In carry bag

• Standees, Danglers, Posters, Banners or any other communication materials.

• Product Sampling• Carry Bag Branding• Data Base collection• Response driven contents

Front Desk Branding

Danglers

Notice Board

Display Showcas

e

Tent Card

Branding Options

Wall Branding

Thank you