CLOSEUP FRESH IFTARCAMPAIGN REPORT

OBJECTIVES

• This campaign was targeted to reinforce Closeup's freshness message to our target audience. Since it was Ramadan, our idea was to associate freshness with Iftar

• To ensure a sustainable relationship of the month of Ramzaan and keep intact the brand identity using the concept of Freshness after the whole day of fasting which would click with our consumers

WHAT WE DID

• We created a user-friendly application in which our fans were asked to create a menu of their favorite Iftar items.

• Stories were generated on their newsfeed in the form of cover photos and the more they played, the more chances they had to win!

LOOK & FEEL

KPI’S

KPIs SET ACHIEVED

Fans 18,000 25,000

Interactions 10,000 570,245

Impressions (Paid) 8mn 21mn

THE 400,000 BENCHMARK!

Crossing the 400k milestone is a great success as we aim to continue gathering many more smiles(fans/followers) and setting new benchmarks in creating brand experiences that takes the digital consumer to a new level.

WHAT WE ACHIEVED

• Total Interactions (Cover photos): 570,000+

• New Likes : 25,000

• Daily Interactions: 22,800

• 76% of the users visited us more than 6 times

• Total Organic Reach: 1,009,540

• Paid Impressions: 21,380,414

• IN JUST 25 DAYS!

THANK YOU!