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Chillin’ & Grillin’I N T H I S I S S U E :

Business Class WorkspaceInspiration

P L U S :

Setting Up ShopWorkStyle for Spring & Summer

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1 | fresh book SPRING / SUMMER 2008

Welcome back to The Fresh Book and to SwervePoint. It’s nice to see you again.

About The Fresh BookThe Fresh Book is designed to make it easier for you to select the most trend-relevant merchandise available. We publish the Fresh Book twice a year: Spring/Summer and Fall/Winter.As you browse the Fresh Book you’ll undoubtedly have questions. We’re here to answer all of them for you so just call us at 1-877-793-7838. You can also find additional information about the featured products by visiting the StyleShop: www.spstyleshop.com in the Specialty Shops category.

About SwervePointSwervePoint is a full-service communi-cations merchandise firm. We help our clients use fresh, fun and affordable merchandise in unique ways that will surprise and delight their employees, customers and business partners. We’re a fun, energetic bunch that is passionate about products and driven to work really hard for our customers. We focus our efforts on making sure that our work helps you accomplish your goals. Everything we do is geared towards “making our products more purposeful and your experience more enjoyable.”

Thank you for your continued support of SwervePoint and remember to “Keep it Fresh.”

We’re merchants. We have an eye for style and love a good bargain our-selves so we’ve developed a strong capability for mixing style with low prices. We are friend to meeting planners and procurement professionals alike.

We’re marketers. We have a fondness for the written word and great design that speaks volumes without saying a word. We love niches, positioning, branding, and trends. It all adds up to better merchandising which begets better communication.

We’re nimble. We stretch a lot and do yoga but that’s not what I’m referring to. I’m talking about our corporate structure and culture. From the inside out we’re designed to be different. It helps us think faster on our feet and produce a fresher IDEA® for you.

That’s probably enough about us for now but if you want more of where that came from, you can always visit our blog at: welcometofresh.typepad.com or our site at www.swervepoint.com

Please enjoy your copy of The Fresh Book and we hope you’ll call us to work on some cool projects real soon.

A new season and a new mix will always put a spring in our step at SwervePoint. We’ve filled our pages with some timely tips to get you in the know and more fresh merchandise that’s all set and ready to go. Since we’re still getting to know each other, we thought we should tell you a little bit more about ourselves.

The Fresh Book is a semi-annual publication of SwervePoint, LLC.

Design & Art Direction:Dave Shannon Design

Merchandising:Antonietta Palladino

Contributing Photography:Steve Briggs

IDEA® – identify, develop, execute and assess.

Give the IDEA tree a shake.

Our clients are constantly asking us for ideas. In hopes of keeping up with demand we decided to plant a tree. Not just an ordinary tree but an extraordinary tree, an IDEA tree. We watered, fed and nurtured the tree and lo and behold it has produced many beautiful and fresh IDEAs of all shapes and sizes.

Sometimes we'll get lucky and one will fall off and hit us on the head, even when we're not looking for one; sometimes we'll need to climb high up into the tree and get way out on a limb and reach hard for an idea; and oftentimes we have to walk around the tree holding a bushel and catch what falls to see if we can make anything out of it.

Our IDEA tree is strong and healthy and continues to produce wonderful results for our clients. So go ahead… give the IDEA tree a shake.


Business travel is a necessity and challenge of modern working life. That’s why we’ve put together our Business Class Collection, a mix of affordable & upscale travel products and accessories all designed to make travel easier and more fun. So whether you’re looking for a little something for your own jet-setting or need to order the best in travel gifts for your event attendees, look no further. Welcome aboard SwervePoint Business Class, if there’s anything we can do to make your experience more enjoyable don’t hesitate to ask.

Business Class

SPRING / SUMMER 2008 fresh book | 4

Boston City GuideWS1934 Est. Price: $12.95

Women’s Bolle SunglassesWS1933 Est. Price: $63.75

The Taxi WalletWS1937 Est. Price: $9.85

City SlickerSophisticated and sleek styles for the urban professional.

Swiss Army UmbrellaWS1936 Est. Price: $31.00Tumi Voyageur Tote

WS1932 Est. Price: $395.00

The Plaid JournalWS1935 Est. Price: $4.95

Women’s Storm JacketWS1931 Est. Price: $70.00


Tech TravelerPerformance products to satisfy your technolust.

The Robotic USBWS1967 Est. Price: Call for Quote

Men’s Soft Shell JacketWS1961 Est. Price: $58.50

Cross Tech 3WS1649 Est. Price: $36.50

Canon PowerShotWS1964 Est. Price: $299.99

Lens CleanerWS1965 Est. Price: $3.25

High Sierra Remote Business CaseWS1962 Est. Price: $52.50

The Tech PocketWS1968 Est. Price: $17.00

Battery ChargerWS1969 Est. Price: $9.95

BOSE® In-Ear HeadphonesWS1963 Est. Price: $99.95


see more colors.find more choices.

www .spstyleshop.com

Island HopperGetaway gear to pump up your vacation vibe.

Bamboo Flip FlopsWS1952 Est. Price: $90.00

Beaded BraceletWS1953 Est. Price: $10.00

The ParasheetWS1955 Est. Price: $31.00

Passport CaseWS1958 Est. Price: $16.75

Women’s Brim HatWS1951 Est. Price: $5.50

Sports BottleWS1960 Est. Price: $4.95

Waterproof SunscreenWS1954 Est. Price: $9.75

The Dri-PakWS1957 Est. Price: $7.05

Underwater CameraWS1956 Est. Price: $13.50

Beach ToteWS1950 Est. Price: $76.00


Travel AccoutrementsUpgraded accessories to make your travel fly by.

The Valet KeychainWS1948 Est. Price: $4.00

High Sierra Portable Charging StandWS1947 Est. Price: $13.25

Swiss Army Dopp KitWS1949 Est. Price: $31.50

Quilted Laptop SleeveWS1943 Est. Price: $14.50

1846 Cross Flip Card CaseWS1945 Est. Price: $34.25

Cool MatesWS1921 Est. Price: $3.50

Swiss Army FudanWS1942 Est. Price: $60.00

The Internet PhoneWS1939 Est. Price: $52.95

Waterman CareneWS1812 Est. Price: $140.00

Travel ClockWS1941 Est. Price: $8.75

Stainless Steel TumblerWS1940 Est. Price: $9.99

CALL US to get started!877-793-7838

www.tumispecialmarkets.com

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No need to scramble. We’ve done our homework and can help you pick the best ball for your corporate golf event, your boss or yourself. We’ve also thrown in a few of our favorite golf products to get everyone around the course under par.

Golf GlobeWS506 Est. Price: $16.25

Mini SharpieWS1112 Est. Price: $1.15

Callaway Warbird Stand BagWS2033 Est. Price: $155.00

Nike Windproof UmbrellaWS2037 Est. Price: $21.50

The G-ClipWS508 Est. Price: $14.00

The Golf KitWS642 Est. Price: $3.00

Nike Reactive TowelWS2035 Est. Price: $10.25

Titleist CapWS2038 Est. Price: $21.25

The Callaway HumidorWS1855 Est. Price: $90.75


B E H I N D T H E B A L L

Feel and Distance are the two top playability attributes

The brand name of the golf ball has the greatest influence on the trial of another golf ball, followed by a friend or playing partner’s recommendation

Concern about golf ball pricing continues to increase in the market

Technology and innovation are important to serious golfers in their golf ball purchases

56.7% Acushnet (Titleist & Pinnacle)

31.1% Nike, Callaway/Top-Flite, Bridgestone/Precept

10.1% TaylorMade/Noodle, Wilson, Srixon, Volvik

2.1% Others

Chances are you or someone you know is playing the wrong ball and it’s holding your games back. Let us help with our nifty ball guide.

TOUR $40 OR MORETop-notch performers that go a long way, spin like a top and feel divine. Many have soft urethane covers: Titleist Pro V1; Nike One Platinum; Bridgestone Tour B330-S; Callaway Tour i; TaylorMade Black.

PERFORMANCE $26 TO $35These offer well-rounded performance, though not as much as the pricier TOUR balls. You generally don’t sacrifice one attribute for the other such as feel, distance, or spin: Titleist NXT Tour; Nike Ignite; Bridgestone e6+; Callaway HX Hot; Callaway HX Pearl; TaylorMade Burner TP.

VALUE: SOFTER $25 OR LESSKnown for length off of the tee but lack greenside playability found in more expensive balls: Titleist DT Carry; Nike Power Distance Soft; Noodle +; Taylor-Made Burner.

VALUE: HARDER $25 OR LESSThese balls have a firmer cover feel than their VALUE counterparts: Nike Juice 312; Nike Karma; Callaway Warbird; Noodle + Lady.

Source: Golf Magazine

Ball Guide

Ball Market Share


Item DetailThumbnailsHomepage NavigationMerchandise Center

Setting Up ShopShopKeeper is available in two scalable offerings:

SupplyCloset – perfect for small to medium sized programs

CompanyStore – perfect for large volume programs

Visit www.swervepoint.com/programs for more information. In the meantime, check out what’s core and in-store.

If managing your on-site supply closet has taken on a life of its own and you find yourself searching, counting, ship-ping, and tracking merchandise and collateral shipments it’s probably time to consider outsourcing and setting up shop on-line. The e-commerce and fulfillment division of SwervePoint provides total order management solutions for businesses interested in streamlining their merchandise procurement and distribution processes. Sounds like complicated stuff? Don’t worry, we’ve been doing this for years and we’ve found that simple is smart and successful. If you like the fresh style of SwervePoint, you’ll enjoy the simple, flexible, and fresh on-line applications of ShopKeeper.

Our on-demand solutions provide the following benefits:

Zoom Live Support


Setting Up ShopC O R E & I N S T O R E

What’s Core? Core is the merchandising base for your on-line program. It’s the place to start, the everyday essentials. The Core represents the quick-turn high volume products that you’ll want on the

Men’s Greg Norman Play Dry PoloWS1673 Est. Price: $34.50

The LagunaWS2067 Est. Price: $6.95

Titleist Pro V1’sWS638 Est. Price: $51.50

The Prodigy USBWS2068 Est. Price: Call for Quote

Quill Slant Top PenWS2070 Est. Price: $12.50

The Marco BallPoint PenWS2069 Est. Price: $6.50

Men’s & Women’s Performance Soft ShellWS2060 Est. Price: $45.90WS2061 Est. Price: $45.90

Metropolitan PadfolioWS2073 Est. Price: $19.98

Women’s Greg Norman Play Dry PoloWS1674 Est. Price: $34.50

Low Profile Twill CapWS2064 Est. Price: $8.75

Custom JournalWS2072 Est. Price: $7.95


shelf and ready to ship at a moment’s notice. We de-velop the Core using historical analysis of your past merchandise performance, current trends and our best sellers that will work for your brand.




The Corporate BriefWS2066 Est. Price: $27.50

Jelly Belly TinWS529 Est. Price: $1.95

Slazenger Sport DuffelWS2065 Est. Price: $24.85

The Paper Mate VisibilityWS1823 Est Price: $.75

Hanes Beefy TeeWS701 Est. Price: $3.95

Mini Carabiner Light Bottle OpenerWS2071 Est. Price: $2.85

Men’s Columbia Fleece JacketWS2062 Est. Price: $43.75

Golf UmbrellaWS2074 Est. Price: $24.65

Men’s Cutter & Buck Luxe PoloWS1702 Est. Price: $54.50

Women’s Cutter & Buck Luxe PoloWS1703 Est. Price: $54.50

Women’s Columbia Fleece JacketWS845 Est. Price: $43.75


Chillin’ & Grillin’

Go Fly a KiteWS1994 Est. Price: $2.25

Hamilton Beach BlenderWS1983 Est. Price: $99.99


Zippo Thermometer SetWS1980 Est. Price: $31.50

The Grill Master ApronWS1878 Est. Price: $13.98

Grill LightWS1981 Est. Price: $35.99

Little Black Book of BarbecueWS693 Est. Price: $7.65

The Brinkmann GrillWS1977 Est. Price: $349.95


The Tailgater SetWS1995 Est. Price: $38.99

iLive Portable Docking StationWS2002 Est. Price: $69.99

The LoungerWS1991 Est. Price: $19.99

Executive BBQ SetWS1979 Est. Price: $39.99

Colorful ToteWS1990 Est. Price: $20.25

Branding IronWS1982 Est. Price: $44.00

Fashion Zip HoodieWS1974 Est. Price: $25.00



Women’s Soft TeeWS1971 Est. Price: $13.00

Cooler On WheelsWS1988 Est. Price: $39.95

Collapsible KoozieWS1985 Est. Price: $1.10

Sunshine Cocktails BookWS2000 Est. Price: $11.75

Basic TeeWS1970 Est. Price: $9.95

Cooler ComboWS1992 Est. Price: $19.99

Traditional FrisbeeWS1993 Est. Price: $1.00




Cotton Baseball CapWS1976 Est. Price: $9.95

Women’s Mesh Pique PoloWS1973 Est. Price: $36.00

Pocket Size Sani-PenWS1998 Est. Price: $1.85

Set of Four Juicy GlassesWS1984 Est. Price. $19.95

The Cool MistWS2001 Est. Price: $6.50

Bottle OpenerWS1997 Est. Price: $1.99

Metro ToteWS1986 Est. Price: $39.50


Sun KitWS1996 Est. Price: $5.50

Deluxe CinchWS1989 Est. Price: $10.00

Men’s Mesh Pique PoloWS1972 Est. Price: $36.00

The Groovy CoolerWS1987 Est. Price: $42.00

Stadium Bowl CoolerWS1882 Est. Price: $22.00The Sweatshirt Blanket

WS1975 Est. Price: $25.95

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Sign up to receive The Sturdy Dozen each month at www.swervepoint.com.


WorkSpace Inspiration

Whether you work from the office, home, or the road,

making your workspace the way you want it will make

you more productive and happy. So get comfortable

and get creative because we’ve got gizmos, gadgets

and great gear to get the job done.

Start now by personalizing your space and promoting

your brand with our fresh selection of desk accessories,

writing instruments, stationery supplies, technology

products, drinkware and business cases.

No matter what kind of work you do, we’ve got the right tools for you.

The Corner Office Stylin’ like the boss.

Workstation StyleDecorate your space.

The Road WarriorMiles and miles of style.


The Corner Office

Tumi Meridian PadfolioWS2006 Est. Price: $195.00

LumiNight Desktop Weather StationWS2012 Est. Price: $99.95

Sonic GlobesWS2007 Est. Price: $4.25

The Digital FrameWS2010 Est. Price: $324.00

Business Card HolderWS2008 Est. Price: $8.50

Wireless MouseWS2009 Est. Price: $16.95

Letter OpenerWS2011 Est. Price: $10.00

The Executive’s Charging StandWS2013 Est. Price: $79.95

The Executive Desk PadWS2003 Est. Price: $86.50

Cross TownsendWS2005 Est. Price: $58.50


Workstation Style

The Pencil CupWS1734 Est. Price: $5.00

Divided Desk TrayWS1735 Est. Price: $5.95

Translucent BlossomWS2027 Est. Price: $.95

The AudreyWS1791 Est. Price: $58.00

Ceramic MugWS2026 Est. Price: $4.65

Memo Mouse PadWS1741 Est. Price: $7.50

Modern Perpetual CalendarWS1871 Est. Price: $32.50

File FoldersWS1764 Est. Price: $5.95

Photo FlowerWS1891 Est. Price: $26.50

The Flower JotterWS1893 Est. Price: $14.00


The Road Warrior




High Sierra Media PackWS2014 Est. Price: $64.00

Acrylic TumblerWS2018 Est. Price: $6.55

Parker Rubber GripWS2022 Est. Price: $6.50

Leatherman JuiceWS2024 Est. Price: $64.95

Solar Powered ChargerWS2017 Est. Price: $30.65

USB LanyardWS1754 Est. Price: Call for Quote

Wireless Head SetWS2016 Est. Price: $35.50

Aluminum JournalWS2021 Est. Price: $8.75

Gear PouchWS2023 Est. Price: $7.95

The I-StickyWS2019 Est. Price: $4.00

Introducing our Spring/Summer Favorites Collection – your personal guide to performance, luxury, and classic corporate style. Filled with apparel, these next few pages will serve as your reference guide to style throughout the season.

S P R I N G / S U M M E R L O O K S

Our merchandisers work alongside the best brands and their designers to select the broadest range of products that will work for our clients in a variety of situations. Most products can be decorated with your logo or specially packaged to enhance your brand or event.

Through design, color, style, quality, personal service, and exceptional value in our products the SwervePoint WorkStyle product line has become the standard in corporate America. It’s about applying brands in tasteful and classy ways to better goods – to make a better impression.

Women’s GN Pima Tech PoloWS1679 Est. Price: $56.50

Men’s GN Pima Tech PoloWS1678 Est. Price: $56.50

Men’s GN Micro Dobby WovenWS2045 Est. Price: $64.75

Women’s GN Micro Dobby WovenWS2046 Est. Price: $64.75

Women’s Greg Norman WeatherknitWS1688 Est. Price: $80.75

Men’s Greg Norman WeatherknitWS1687 Est. Price: $80.75


Women’s ! Sleeve Stretch WovenWS2047 Est. Price: $29.75

Women’s Performance Stretch JacketWS2053 Est. Price: $45.00

Men’s Performance Stretch JacketWS2054 Est. Price: $45.00

Men’s Stretch WovenWS2048 Est. Price: $29.75

Men’s Soft Shell VestWS1720 Est. Price: $37.50

Women’s Soft Shell JacketWS1721 Est. Price: $37.50

Men’s Lightweight V-Neck SweaterWS2049 Est. Price: $29.99

Women’s Cardigan SweaterWS2050 Est. Price: $32.99

The Dockside JacketWS2055 Est. Price: $42.95


Cutter & Buck Short Sleeve WindshirtWS2052 Est. Price: $52.00

Men’s Two in One JacketWS2056 Est. Price: $75.95

Women’s Two in One JacketWS2057 Est. Price: $75.95

Women’s Nike Pique PoloWS2040 Est. Price: $33.99

Women’s Nike Dri-Fit UV Sport ShirtWS2042 Est. Price: $48.00

Men’s Nike Dri-Fit UV Sport ShirtWS2043 Est. Price: $55.99

Men’s Nike Pique PoloWS2041 Est. Price: $33.99




always a fresh selection!

sign up for your StyleShop Acount today!www.spstyleshop.com

The Sturdy DozeneMailed fresh to your inbox each month!

Specialty Shopsfeature seasonalcollections to get you in the spirit!

Whether you’re looking for more information on an item featured in The Fresh Book, or some fresh new merchandise for your next event, smart categories help you find what you're

looking for – fast!

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call. click. visit.A L L O F T H E F R E S H W A Y S T O W O R K W I T H S W E R V E P O I N T

Call 1-877-793-7838 to reach a knowledgeable SwervePoint

representative M – F, 8:30 – 5:30 ET to handle your quote, sample and

order requests.

We bring the boutique to you! Whether it’s our quarterly ‘What’s in the Bag?’ presentations or our Mobile Boutiques, we get out to see you and keep it fresh. Call us

to set up a date.

Visit www.swervepoint.com and open your own StyleShop account.

You’ll find a destination for cool gear, gizmos, gadgets and gifts for

around the office or on the go.

NOTEWORTHYCREATING A CULTURE FOR SUCCESS.

At SwervePoint we nurture and grow talent. Since 2006 our WBENC certification has been a strategic element of our employee development program.

SwervePoint is committed to supporting the needs of our corporate clients that rely on the WBENC certification as an integral part of their supplier diversity programs.

We’re also pleased to announce that we’ve been nominated again as one of the Best Places to Work in Boston for the third straight year. SwervePoint is a two-time winner: 2006 and 2007.

COMING IN THE NEXT ISSUE:

Club Style: luxury goods for incentive trip destinationsThe Art of Gifting: better business gifts for building relationshipsA Job Well Done: rewards and awards for top performers

PLUS MORE!

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