LAUNCHED  AS  A  SIDE  PROJECT  

-­‐  Sales  went  crazy  -­‐  Built  our  team  up  to  4  in  6  months  -­‐  Started  building  a  “real  business”  -­‐  Started  working  on  new  products

-­‐  Didn’t  Protect  IP  -­‐  Didn’t  do  manufacturing  right  -­‐  Wasn’t  Financed  right

-­‐  Learned  Manufacturing  -­‐  Protected  IP  -­‐  Launched  with  Enough  Cash  -­‐  Sold  2,000+  units  in  3  week  preorder

THE  FOLLOWUP  

ALL-­‐Terrain  Sound  

-­‐  Designed  Rugged  Speaker  -­‐  Got  good  at  manufacturing  -­‐  Sold  over  10,000  units  to  date  -­‐  Licensing  Deal  will  have  it  inWalmart  for  Christmas  2015

Smart  iReach  

-­‐  Carbon  fiber  pole  -­‐  Light-­‐weight  -­‐  Small  enough  to  fit  in  a  purse  -­‐High-­‐end  giU  packaging  -­‐Easy-­‐to-­‐use  (real)  Bluetooth  

Designed  a    PARTNERSHIP  PLAN  

✲  Whiteboard  idea  ✲  2D  design  ✲  3D  CAD  design  ✲  Design  prototype  ✲  Electronics  prototype  ✲  Tooling  ✲  Post  producZon  samples  ✲  CerZficaZons    ✲  Manufacturing

✲  Fulfillment  ✲  Packaging  ✲  Manual  ✲  Content  ✲  Product  photo  shoot  ✲  E-­‐Commerce  Website  Design  ✲  3rd  Party  Sites

✲  Fulfillment  ✲  Packaging  ✲  Manual  ✲  Content  ✲  Product  photo  shoot  ✲  E-­‐Commerce  Website  Design  ✲  3rd  Party  Sites

Wholesale(Ecommerce(

DTC( Retail(

Wholesale(Dropship(Exis5ng(

Channels(

Ads(SEO(

Social(Media(PR(

Amazon(

Conven5ons((Sales(Reps(

Cold(Calling(Exis5ng(

Channels(

FEE  STRUCTURE  

-­‐ We  charge  a  flat-­‐rate  fee  for  the  services  a  partner  needs  help  with.  

-­‐ FRESHeTECH  makes  its  money  by  marking  up  manufacturing  runs  10%.  

-­‐  Currently  have  6  acZve  projects  

-­‐  1  project  that  went  through  

-­‐  3  projects  have  been  externally  funded  

www.freshetech.consulFng