friday, june 13, 2014 8 9:30 a.m.€¦ · introduce new publicity chair, tiffany reynolds...

BOARD MEETING

Friday, June 13, 2014

8 – 9:30 a.m.

Conference Call Information:

Dial-in number: (712) 432-1500 Access code: 262553#

AGENDA

News Updates - 5 minutes All

Welcome/President’s Update - 5 minutes Lisa Braswell, APR

Introduce New Publicity Chair, Tiffany Reynolds

Secretary’s Report - 5 minutes Travis Claytor, APR

Treasurer’s Report - 5 minutes Jennifer Medeiros

Committee Reports: 50 minutes

Agency Leaders Mary Haban, APR

PRSA Tampa Bay 50th Anniversary Marissa Segundo, APR

Accreditation Committee (APR 50th Anniversary) Suzanne Grant, APR

Media Roundtable/Professional Development Day Adrienne Drew

Assembly Delegate (No Updates) Noelle Anderson Fox, APR

Social Media Jenna Stock

Website/Job Board Lisa Braswell, APR

Membership Committee Lisa Braswell, APR

Newsletter Jenny Lane International Scholarship Lisa Braswell, APR

Old Business – 10 minutes

Updated PRSA Calendar Lisa Braswell, APR

New Business – 10 minutes

May 15 Survey Results Lisa Braswell, APR

Social Fresh – July 16-18 Lisa Braswell, APR

Next meeting:

Friday, August 8, 8 – 9:30 a.m. – IN-PERSON Meeting: Girl Scouts Center, 4610 Eisenhower

Blvd., Tampa, FL 33634. Note: No July Board Meeting

COMMITTEE REPORT: Agency Leaders Committee Prepared by: Mary Haban, APR

Date: June 3, 2014

Activities Since Last Report: The May 15th Agency Leaders Program, “Bringing Content

Strategy to Life” was a rousing success. The sold-out event brought together many new faces

from the chapter and a large number of guests. Additionally, we saw a number of folks express

interest by simply showing up to the program in the hopes of getting in.

The combination of the talented speakers (Josh Hallett and Dave Coustan,) coupled with the

premiere sponsorship by BusinessWire, helped catapult this program to great heights and

helped the chapter gain valuable exposure.

The program attracted the maximum number of attendees -- 50 people. Early indicators show

we yielded a profit from the program, to be confirmed by the treasurer once numbers are

tallied.

Upcoming Activities: The Agency Leaders Committee plans to have two more meetings

this year: one for August and possibly one for November. We are still determining the locale,

format of these gatherings, and may bring in a speaker on a specific topic that’s relevant to those members working in the agency setting.

Additional Information/Updates: The “Find An Agency” directory has been a highly

popular feature and we’ve seen a number of new members join the chapter mainly to utilize

this service.

Questions or Requests for Officers/Board: None at this time.

COMMITTEE REPORT: Tampa Bay Chapter 50TH ANNIVERSARY PLANNING

Prepared by: Marissa Segundo, APR

Activities Since Last Report:

Upcoming Activities:

We are looking for help in the planning and promotion of the PRSA Tampa Bay's Chapter's

50th Anniversary in the Fall and throughout the 2014-15. If you are interested or know

someone who is interested please let me know or add them to the Doodle link below.

Marissa is scheduling a conference call in the coming weeks with interested membership.

Additional Information/Updates:

Initial ideas:

Membership Mixer/Anniversary Celebration

Design of Commemoration Chapter Logo

Gathering of Historical Data

Incorporating Tidbits of History into Upcoming Programs

Questions or Requests for Officers/Board:

Ahead of the conference call she asks that members send her some casual brainstorming ideas

of ways to commemorate this anniversary. That way we can better organize our time on the

call. To join the Doodle: http://doodle.com/gyeyg924xm7wgfa9

or e-mail Marissa: [email protected]

Thank you in advance for your help in celebrating 50 years!

http://doodle.com/gyeyg924xm7wgfa9

COMMITTEE REPORT: Accreditation Prepared by: Suzanne Grant. APR Activities Since Last Report:

Readiness Review Panels conducted week of May 19; two candidates moving forward


Series of prep classes June 10 – July 22

Several inquiries regarding Fall series including two individuals who have been approved by the Accreditation Board to sit for a Readiness Review.


None at this time

COMMITTEE REPORT: Media Roundtable Prepared by: Adrienne Drew Activities Since Last Report: All media outlets have been secured for a total of nine. They are listed below and recent changes are in bold.

83 Degrees Media

Centro (Orlando moved to Entravision so now Entravision will be represented by Orlando instead of Centro). He is the VP of Integrated Marketing.

92.5 Maxima ( have not heard back from Cristy in weeks. If she does not get back with us, we will remove her and just keep eight outlets).

CBS morning show editor – this has changed to the photo editor from the Tampa Bay Times instead because the CBS contact did not come through

ABC planning editor

TBO

Tampa Bay Business Journal

Bay News 9

FOX 13 – medical reporter and producer Upcoming Activities:

Adrienne to work on securing all final details for the event. Questions or Requests for Officers/Board:

COMMITTEE REPORT: Professional Development Day Prepared by: Adrienne Drew (updates are in bold) Activities Since Last Report:

This year’s Professional Development Day will be held at the Centre Club on Wednesday, August 13 from 7:30 – 1:30. Registration and breakfast will be held from 7:30 – 8 with the program starting shortly after. The format will follow last year’s half day seminar with four speakers total and breakfast and lunch being served. This has been confirmed and agreement signed!

Sponsorship packet has been updated for 2014.

Event has been added to the website. Upcoming Activities:

Committee is going to start working on securing sponsorships. We already have some interest from companies that participated last year and we have secured one cash and two in-kind sponsorships.


If you have any ideas of people to reach out to for sponsorships, please let me know.

Our previous social media speaker is not available so we have replaced her with another speaker from HSN.

Overview of Topics and speakers secured :

Jennifer Brown, Senior Manager of Social Media at HSN. We are waiting on her bio and headshot to add to the website.

Christine Turner, APR, a principal at Chappell Reports and past PRSA chair: She will speak on integrated marketing. We are waiting on her bio and headshot to add to the website.

John E. Walker, VP of Global Marketing and Communications at Syniverse: He will speak on employee communications (engaging employees, writing tactics, corporate intranets, employee e-mails, etc.) and I will get him final details soon. He does live in Atlanta, GA, but will fly in for the event.

Media Training – key note with Kevin Sullivan. He will conduct an interactive session including videos and polling questions with the audience. His topics will

http://www.syniverse.com/home

include media training, how to be a trusted advisor, crisis communication, presentation tips and tactics and social media.

COMMITTEE REPORT: Social Media

Prepared by: Jenna Stock

Activities Since Last Report: General event, industry and chapter updates. Other highlights:

May Content Strategy program promotion/recap and shared other content published on the

blog. Published three member spotlights: Amanda Lee, Kelsey Albina and Elizabeth Watts.

Ongoing: PRSA Sunshine Dist Conf., Travel & Tourism Conf., PRSA National membership

promotions, Annual Media Roundtable, Professional Development Day.

Upcoming Activities: Keeping up with chapter activities, member news, member profiles and

industry/market-related topics. One member spotlight in queue – will reach out to new PRSA

members for new participants.

Additional Information/Updates: Please try to visit PRSA Tampa Bay’s Facebook, Twitter

and LinkedIn Group on a regular basis to engage with our posts, as they may not always show

up in your news feed/timeline.


If you have news to share, job postings or find an interesting article, please contact the social

media team.

We are always looking for Member Spotlight volunteers and other social media content

(professional accomplishments, job postings, member gatherings, photos, quick tips & tricks,

etc).

https://www.facebook.com/PRSATampaBay?ref=hl

https://twitter.com/prsatampabay

http://www.linkedin.com/groups?home=&gid=1755897&trk=groups_statistics-h-logo&goback=%2Egsm_1755897_1_*2_*2_*2_lna_PENDING_*2

COMMITTEE REPORT: Web site/Job board Prepared by: Andrea Sauvageot


Job Board: In May, we had four job postings.

Creative Services Coordinator

Greater Tampa Chamber of Commerce

Job Posting

May. 12, 2014

Public Relations Account Coordinator (Part Time)

Aqua Marketing & Communications

Job Posting

May. 20, 2014

Strategic Communications Consultant

Vistra Communications

Job Posting

May. 23, 2014

PR Account Executive

National Strategies Public Relations

Job Posting May. 23, 2014

http://prsatampabay.org/ad-click.php?record_number=205&url=classifieds.php?record_number=205&source=web




Website (PRSATampaBay.org): Upcoming Activities: May 1-31, 2014 Analytics

PRSATampaBay.com – other information:

Top content: Job Board received 1812 page views and we had 730 unique visitors.

Traffic Source: 864 visits came from google.com, 691 visits were direct.

Mobile visits: 322 visits were from mobile phones and 113 were from tablets. 266 visitors were on IPhones and 104 were on IPads.

Additional Information/Updates: Issue resolved: Payment problem with job postings. We

have been experimenting with posting video/testimonials on home page – going well. Made

some changes to the top navigation on website to give easier access to Jobs and Membership

(Join).

Questions or Requests for Officers/Board: N/A

COMMITTEE REPORT: Membership Committee

Prepared by: Jessica R. Aspiras


Total(as of

6/03)

New

Members

Dropped

Members

Reinstated Prospects

220 6 4 2 19


In May, PRSA Tampa Bay Chapter added the following new members:

1. Melissa Baldwin, Chase Media

2. Katherine Claytor. The Florida Aquarium

3. Joseph Garnett, Jr., Photosinmotion.net

4. Edith Madera

5. Karen Woodworth 6. Frederick Zimmerman

Current National Membership Promotions:

Questions or Requests for Officers/Board: If new (or current) members are looking for ways to get involved, please let them know membership is currently recruiting people to join the membership committee. They can contact: Jessica R. Aspiras [email protected]

(813) 872-2807

mailto:[email protected]

COMMITTEE REPORT: Newsletter

Prepared by: Jennifer Lane


The PRSA Tampa Bay Newsletter was sent and published on April 9

http://prsatampabay.org/news.php (this is where the newsletter sits) had 119 views and 98

unique visitors for the week of April 9. Average time spent on the page was 4 minutes, 38

seconds. (Decrease in views but more unique visitors and increase on time).

Next newsletter to be distributed July 8.

Sarah Kettenburg is helping with event stories

Joseph Priest is helping with national perspective stories

Working with more video to incorporate on blog stories


Looking for stories/photos/videos from events

Looking for more member news! Please submit to the email below! o Can be anything from a new position, promotions, new account wins,

and campaign successes!

PLEASE NOTE *PRSA Tampa Bay Chapter members can submit news about new hires (PR

department only) or promotions, new account wins, campaign successes (must show

measurable results) and other industry news.

Submit your news by emailing [email protected] and including Industry News in

the subject line.

http://prsatampabay.org/news.php


COMMITTEE REPORT: Scholarship International Conference

Prepared by: Marissa Segundo


Upcoming Activities: PRSA Scholarships – Applications Due 8/15 at noon

PRSA Tampa Bay is giving away one International PRSA conference scholarships soon. And

only members can apply!

Network with PR professionals from across the globe at PRSA's International Conference in

Washington D.C. 2014 International Conference, Oct. 12–14. Designed by communicators for

communicators to increase ROI, the International Conference offers practical insight and

networking for public relations professionals of all career levels, sectors, work environments and

industries. Demonstrating value with actionable best practices is what drives the PRSA

community and is the focus of this annual event. You will learn strategies and tactics used at

McDonalds, Wells Fargo, Ringling Brothers, and top public relations firms.

Early bird registration is $1,195 for members; we’re offering a $1,195 scholarships to cover that

fee.

See the attached applications or visit our web site for more information the conference. The

deadline to apply for scholarships is Friday, August 15, 12 p.m.

To apply for either conference, email the appropriate application to [email protected].

Of course, all members are encouraged to register for this fun, information-packed conference.

We hope to see you there!


See attached application


We noticed that there was $100 difference in the budget and the actual early-bird registration

fee. We would need to correct that.

http://www.prsa.org/Conferences/InternationalConference/

http://prsatampabay.org/


PRSA International Conference

2014 Scholarship Application Deadline: Friday, August 15 at noon

As a benefit to our valued members, PRSA Tampa Bay is offering PRSA Scholarships – Applications Due 8/15 at noon PRSA Tampa Bay is giving away one International PRSA conference scholarships soon. And only members can apply! About the conference: Network with PR professionals from across the globe at PRSA's International Conference in Washington D.C. 2014 International Conference, Oct. 12–14. Designed by communicators for communicators to increase ROI, the International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. You will learn strategies and tactics used at McDonalds, Wells Fargo, Ringling Brothers, and top public relations firms. Early bird registration is $1,195 for members; we’re offering a $1,195 scholarships to cover that fee. To apply for either conference, email the appropriate application to [email protected]. Of course, all members are encouraged to register for this fun, information-packed conference. We hope to see you there! About the scholarship The scholarship recipient will be required to fulfill a role during the conference. Be sure to indicate on the attached application the role(s) you will commit to perform if you are selected. The Tampa Bay Chapter scholarship will cover the conference's early-bird registration fee of $1,195. The deadline to apply for scholarships is Friday, August 15, 12 p.m. The chapter will register and pay the registration fee for the selected recipient(s). If for some reason the recipient is not able to attend the conference, the scholarship will be awarded to someone else. Recipients will need to pay all other travel expenses. Apply by noon, Friday, August 15, 2014 To be considered, please submit the attached application by 12 p.m. Friday, April 25, 2014 via email to [email protected] with District Scholarship Application as the subject line. A selection committee from another PRSA chapter will choose the scholarship recipients; winners will be notified the week of August 17.

http://www.prsa.org/Conferences/InternationalConference/#.U5bwQ8P7buc



2014 International Scholarship Application Name: Place of Employment: Title/position: E-mail address: Phone number:

How long have you been a PRSA Tampa Bay Chapter Member?

Please list any leadership or volunteer positions you’ve held with PRSA and dates held.

Please explain why you are seeking the scholarship and how you will apply what you learn.

Which one of the following roles would you prefer to fulfill during the conference (select one)?

Submit at least one blog posts each day or live blog during two sessions each day; and take photos

Tweet and Facebook each day from the conference

Shoot and edit at least one video of the conference

Other (explain):

What leadership positions do you have an interest in pursuing in the next 1-3 years?

Committee Chair or Member

Board member

Officer (Treasurer, Secretary, President-Elect, President, Assembly Delegate)

Sunshine District leadership (board member or officer)

National PRSA leadership (national committee/task force service, board member, assembly delegate at large)

Other (please write in):

Have you received a PRSA Tampa Bay scholarship in the past? If so, indicate the year and what the scholarship was for.

Please submit your applications no later than 12 p.m. on Friday, August 15, 2014 to [email protected] with International Scholarship Application as the subject line. Thank you for your interest in PRSA Tampa Bay!


PRSA Tampa Bay 2014 Calendar

January 1/10 – BOD Meeting (In Person) 1/16 – FPRA Tampa Crisis Communications 1/17 – AMA Tampa Acquiring Clients 1/30 – Chapter Program: The Write Stuff

July No BOD Meeting No Chapter Program 7/4 – Independence Day 7/10-7/12 – PRSA Sunshine Conference, Naples 7/16-7/18 – Social Fresh East, Orlando TBD – FPRA Nonprofit Forum

February 2/7 –AMA Tampa USF Golf Tournament 2/14 – BOD Meeting (Teleconference) 2/18 – FPRA Tampa Sales/Money Talk 2/20 - Bi-monthly board happy hour (Roy’s) 2/26 – Chapter Program: Strategic Communications Planning

August 8/8– BOD Meeting (In Person) 8/10-8/13 FPRA Annual Conference, Orlando 8/13 – Chapter Program: Professional Development Day

March 3/12 – AMA Lucky Leprechaun Networking (CANCELLED due to weather) 3/12 – IABC Content That Connects: Better Engagement in 140-Character World 3/14 – BOD Meeting (In Person) 3/27- Chapter Program: PR Masterminds 3/26 – FPRA Networking Made Easy

September 9/1 – Labor Day 9/12 – BOD Meeting (Teleconference) 9/23, 9/24, or 9/25– Chapter Program: Evening Membership Mixer

April 4/9 – Spring newsletter to be distributed 4/9 – Bi-monthly board happy hour (Fly Bar) 4/11 – BOD Meeting (Teleconference) 4/16 – Chapter Program: TIA’s Joe Lopano 4/30– FPRA Tampa Image Awards 4/18 – AMA The One Phrase Used in Marketing That’s Costing You & Your Company Money 4/18 – Deadline for PRSA Sunshine Radiance Awards 4/25 – Deadline for PRSA Tampa Bay Travel & District Conference applications

October 10/10 – BOD Meeting (In Person) 10/11-10/14 – PRSA International Conference & Leadership Assembly, Washington D.C. TBD – Chapter Program or Membership Mixer

May 5/9 – BOD Meeting (In Person) 5/13 – FPRA Uncovering Your Prospect’s Budget 5/15 – Chapter Program/Agency Leaders presents: Bringing Content Strategy to Life 5/23 – AMA Creating a Social Strategy That Sells Your Boss and Delivers Maximum ROI 5/26 – Memorial Day

November 11/11 – Veterans’ Day 11/14 – BOD Meeting (Teleconference) 11/27 – Thanksgiving TBD – Chapter Program

June 6/8-6/11 – PRSA National Travel Conference, Tampa 6/13 – BOD Meeting (Teleconference) 6/13-6/14 – PRSA National Leadership Rally, New York (for Presidents-Elect) 6/19 – AMA Agency Crawl 6/25 – Chapter Program: Media Roundtable with FPRA

December TBD – Chapter Program: Day of Service/Annual Awards? 12/12 – BOD Meeting & Retreat (In Person) 12/17 – Hanukkah 12/25 - Christmas

Survey Results for May 15, 2014 Agency Leaders Program: Bringing Content Strategy to Life

The program content was relevant to my profession.

Response Total

Agree 8

40.00%

Agree Strongly 10

50.00%

Neutral 1

5.00%

Disagree 1

5.00%

I learned something new that I can apply to my professional life.

Response Total

Agree 9

45.00%

Agree Strongly 9

45.00%

Neutral 1

5.00%

Disagree 1

5.00%

I found value in attending this program.

Response Total

Agree 8

42.11%

Agree Strongly 10

52.63%

Disagree 1

5.26%

I was able to network and meet others in my profession.

Response Total

Agree Strongly 14

70.00%

Agree 6

30.00%

The speaker was professional and engaging.

Response Total

Agree Strongly 13

65.00%

Agree 6

30.00%

Disagree 1

5.00%

Please select the top two segments that were most helpful to you.

Response Total

PR Planning 11

31.43%

Long-term Strategy 15

42.86%

Working within your Budget 1

2.86%

Resources 7

20.00%

Q & A 1

2.86%

I would be interested in these topics in the future:

Response Total

Employee Communications 3

5.00%

Media Relations 8

13.33%

PR at a leading local company 9

15.00%

Communications measurement 10

16.67%

Branding 9

15.00%

Diversity 1

1.67%

Marketing Communications 12

20.00%

Online Communications 7

11.67%

Other (please indicate in comment section) 1

1.67%

How long have you worked in public relations?

Response Total

Five to ten years 5

26.32%

Ten to fifteen years 7

36.84%

Fifteen or more years 5

26.32%

Less than two years 2

10.53%

Please tell us if you are a PRSA member, guest or student.

Response Total

Member 14

70.00%

Guest 6

30.00%

Which one category best describes your PR organization setting?

Response Total

Corporate communications 4

20.00%

Government or non-profit communications 3

15.00%

Freelance or independent practitioner 8

40.00%

Other 3

15.00%

Public relations or marketing agency 1

5.00%

Not currently employed 1

5.00%

Which one category best describes your primary industry?

Response Total

Financial 1

5.00%

Government 1

5.00%

Other 9

45.00%

PR Agency 5

25.00%

Education 1

5.00%

Health care 1

5.00%

Non-profit 2

10.00%

I would like to become more involved in the PRSA Tampa Bay Chapter

Response Total

No 7

63.64%

Yes 4

36.36%

Check what you liked about this program location

Response Total

Food 9

19.57%

Restaurant 10

21.74%

Condusive for networking with other professionals 9

19.57%

Convenient location 15

32.61%

Audio visual equipment 3

6.52%

Tell us about your experience. What did you like? What didn't you like?

tight room


Great tips for planning and strategy

What other program topics would interest you?

More content strategy. More about how to bridge the gap between PR, marketing and advertising

(digitally)


I didn't feel like I could relate to what the speakers were talking about, since they were from such a huge company. I wish they had

talked more about how we could have used their strategies in our smaller companies. I really only

walked away with a couple of tips.

Tell us about your experience. What did you Excellent topic, able to share great information

like? What didn't you like? with clients immediately


Social Media for Business to Business PR communicators


Nice group and meeting ran well. Complex topic but the speakers did a nice job.


Emerging trends.


Porter-Novelli not relevant to our small practice.


Basic project budgeting.


the speakers were wonderful and their presentation was well planned. Some was hard to

relate to since I am with a smaller company.


Email Marketing, Best Practices for Media Training (with you as the trainer)


Outstanding program with very good, knowledgable speakers.


Great choice for topic and speakers. Likes the venue and even the tight fit into the room made it easy to engage with those around me. I did not like how sticky my fingers got eating the dessert

on the way home (just kidding :-)


Great location and interesting speakers. Bonus surprise with the gift cards.


Thanks for the gift card. Liked the take-home dessert. Space was tight. Improve food delivery

friday, june 13, 2014 8 9:30 a.m.€¦ · introduce new publicity chair, tiffany reynolds...

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