REQUIREMENTS

Design Brief: Friday People promotional/crowd source funding video

SERVICE/PRODUCT High impact video promoting the charitys mission

REQUIREMENTS (E.G. MEDIA, LENGTH, SIZE)

Video: 230 to 3 00 max Production values suitable for youtube, internet, mobile broadcast without degrading

OBJECTIVE (WHAT DO WE WANT TO HAPPEN AS A RESULT OF THE MARKETING, E.G. PROMOTE TRIAL)

Key 1 Allow viewers to grasp immediately: what Friday People stands for how the Kick-Start programme helps young jobseekers move into work encourage donationsKey2 encourage volunteering, offers of support , commitment/sign up by jobseekers)

CORE TARGET AUDIENCES(TO WHOM ARE WE TALKING)i. Potential funders, partner organisations, volunteers ii. jobseekers themselves aged 18-24

PRODUCT PROPOSITION (WHAT IS THE OVERALL PROPOSITION OF THE PRODUCT TO THE AUDIENCES?)

Friday People helps disadvantaged young jobseekers develop the expertise essential to securing employment. We use coaching to focus aspirations, structured training to meet skill gaps and practical supervised projects to demonstrate their ability to complete tasks accurately and on time. Todate, 69%of participants have moved into full time employment. No one gets a job without experience these days So join us and prove to employers that you have practical experience to take on their jobs Choose to work on interesting projects where youll be directly responsible for success Get practical support developing a CV that employers want to read - as well as practising job interview skills

MOTIVATOR (WHAT IS THE SINGLE MOST COMPELLING MESSAGE THAT BEST CONVEYS THE PROPOSITION AND IS MOST LIKELY TO ACHIEVE THE OBJECTIVE?)Experience puts Friday People trainees head and shoulders above other jobseekers the self-confidence and practical experience that comes from working on a successful project keeps employers wanting to know more about you

SUPPORT(WHAT EVIDENCE EXISTS, RATIONAL OR EMOTIONAL, THAT WILL HELP THE TARGET AUDIENCES TO BELIEVE THE MESSAGE?)

69% success to date in moving volunteers in to full time employment or educationThe skills I learnt with Friday People are exactly what impressed my new employers, (Chris , F People trainee) The work that Friday People are undertaking is a brilliant example of thinking outside the box to get our youngsters into employment. (Helen Grant, MP)

TONE OF VOICE (IS THERE A PARTICULAR TONE REQUIRED?) Innovative, accessible and professional Enthusiastic energetic/motivational

MANDATORIES (WHAT MUST BE EITHER INCLUDED OR EXCLUDED FROM THE EXECUTION E.G. LOGO, PACK SHOT) charity registration number (1144817) company limited by guarantee (registration number: 07550803) email/web/telephone contact details/Friday People logo core funders logos

DELIVERY DEADLINE28 March 2015