friday session #67: how to leverage social data to improve your digital marketing performance!
DESCRIPTION
Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.TRANSCRIPT
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FRIDAY SESSION #67! 22/05/14
How to Leverage Social Data to Improve Your Digital Marketing Performance!
By Aleyda Solis / @aleyda !
@Cleverwood!#FridaySession!
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hell0 #fridaysession
#fridaysession by @aleyda from @TRIBALYTICS
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Who am i?
ALEYDA SOLIS !
INTERNATIONAL online marketer FOCUSED IN SEO
!+7 YEARS EXPERIENCE IN EUROPEAN,
AMERICAN AND LATAM DIGITAL PROJECTS
!CO-FOUNDER @TRIBALYTICS
#fridaysession by @aleyda from @TRIBALYTICS
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DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED
#fridaysession by @aleyda from @TRIBALYTICS
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a MULTI-CHANNEL CUSTOMER JOURNEY to target
#fridaysession by @aleyda from @TRIBALYTICS
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a multi-device, always “on” audience to connect with
#fridaysession by @aleyda from @TRIBALYTICS
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platforms that evolve very quickly
#fridaysession by @aleyda from @TRIBALYTICS
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new platforms & segmented traffic sources & behavior
#fridaysession by @aleyda from @TRIBALYTICS
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more competitors and less attention by users
#fridaysession by @aleyda from @TRIBALYTICS
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less meaningful data & more noise
#fridaysession by @aleyda from @TRIBALYTICS
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how to win with so many challenges?
#fridaysession by @aleyda from @TRIBALYTICS
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DON’T WHINE & focus on enhancing your performance
#fridaysession by @aleyda from @TRIBALYTICS
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#fridaysession by @aleyda from @TRIBALYTICS
use your existing data sources, like social
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#fridaysession by @aleyda from @TRIBALYTICS
scale faster minimizing complexity and using a few tools
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it’s about answering the right questions
#fridaysession by @aleyda from @TRIBALYTICS
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1. which content topics your audience prefers?
#fridaysession by @aleyda from @TRIBALYTICS
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identify most shared content of a site w/ socialcrawlytics
#fridaysession by @aleyda from @TRIBALYTICS
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identify top content shared from a topic w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
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use this information to…
#fridaysession by @aleyda from @TRIBALYTICS
identify new content topics gaps & opportunities
identify best content
formats
drive your content strategy
input your seo keyword research
…
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#fridaysession by @aleyda from @TRIBALYTICS
2. which social networks your audience uses to share?
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identify shared content per network w/ socialcrawlytics
#fridaysession by @aleyda from @TRIBALYTICS
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identify top social networks with shares w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
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use this data to…
identify the networks to
focus on
drive your social media
strategy
identify opportunities per network
understand your current
reach per network
…
#fridaysession by @aleyda from @TRIBALYTICS
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3. how’s your social audience segmented?
#fridaysession by @aleyda from @TRIBALYTICS
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identify your audience demographics w/ followerwonk
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
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identify your audience COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
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#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
OPTIMIZE YOUR COMMUNITY
MANAGEMENT ACTIVITIES
DRIVE YOUR SOCIAL MEDIA
STRATEGY
IDENTIFY YOUR AUDIENCE SHARE &
GAP VERSUS COMPETITORS
…
use this data to…
IDENTIFY YOUR COMMUNITIES
PROFILES
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4. who are your social influencers?
#fridaysession by @aleyda from @TRIBALYTICS
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identify INFLUENCERS PER TOPIC w/ twtrland
#fridaysession by @aleyda from @TRIBALYTICS
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identify INFLUENCERS PER COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
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#fridaysession by @aleyda from @TRIBALYTICS
OUTREACH FOR LINK BUILDING
INFLUENCERS MARKETING
COMMUNITY MANAGEMENT PR
SOCIAL MEDIA
STRATEGY
CONTENT MARKETING
…
use this data to…
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#fridaysession by @aleyda from @TRIBALYTICS
5. which are the content preferences of your influencers?
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check “POPULAR CONTENT” per influencer w/ twtrland
#fridaysession by @aleyda from @TRIBALYTICS
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see the shared links per influencer w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
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#fridaysession by @aleyda from @TRIBALYTICS
use this data to…
connect with your influencers
drive influencers marketing campaigns
drive your COMMUNITY
MANAGEMENT
SOCIAL MEDIA
STRATEGY
input your CONTENT
MARKETING…
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#fridaysession by @aleyda from @TRIBALYTICS
bonus: when someone started or stopped following?
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use the followers tracking option of followerwonk
#fridaysession by @aleyda from @TRIBALYTICS
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#fridaysession by @aleyda from @TRIBALYTICS
use this data to…
identify who are your new and
lost followers
identify potential causes
of lost
optimize your community
management
identify your followers
gap & performance with your
competitors
…
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#fridaysession by @aleyda from @TRIBALYTICS
so many digital questions answered! i love social data.
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let’s advance faster & win
#fridaysession by @aleyda from @TRIBALYTICS
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THANK YOU! questions?
#fridaysession by @aleyda from @TRIBALYTICS
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images under creative commons
https://www.flickr.com/photos/loop_oh/3424641118/ https://www.flickr.com/photos/runare/13472628024/
#fridaysession by @aleyda from @TRIBALYTICS