friends of search elja polak 20 feb 2014
DESCRIPTION
Managing Search in een multiscreen wereld door Elja PolakTRANSCRIPT
Friends of Search Elja Polak – Head of Digital MEC
@eljapolak, professional nerd & Head of Digital at
@MECnederland. LostBoys, UU, Publicis,
♥'s , ☮, Hal Lasko, triathlon, innovatie, C'borg,
eljapolak.nl
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The three C’s: Connect, Chaos, Content
THE EARLY WEB WAS BUILT ON
DISCONNECTED EXPERIENCES
WEARABLES ARE ONLY JUST HEATING UP
BIOMETRICS WILL HELP ESTABLISH TRUST IN
AN INCREASINGLY DIGITIZED WORLD
BIOMETRICS PROVIDE SECURITY
IN A WORLD OF INCREASINGLY
DIGITIZED OBJECTS
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CLOSING THE LOOP: OFFLINE WEBANALYTICS
VIEWSY.COM
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WHERE DO YOU GO WHEN YOU LOOK FOR
MUSIC, HOUSES, FRIENDS, APPS?
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ARE WE REALLY MEASURING WHAT WE WANT TO MEASURE? EFFECT IS MORE RETARGETING & BRAND KEYWORDS…
“We are moving more and more to a world of moments
that we share with eachother”
On TV with ad In a second 100% reach
Device specific targeting
Online video, Facebook, SEA
and display
THE BATTLE FOR SECOND SCREEN
ADVERTISING HAS JUST BEGUN
Advertising assets need to go to next level Cross platform, html5, mobile first
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3 things
1. Denk cross platform
2. Vertel een merkverhaal – ook in search
3. Richt je op maximaliseren van momenten