Flickr Credit ~annstheclaf

FRIENDS WITH BENEFITSHow a Platform of Engagement can Drive Decision-Making and Impact in Museums

Robert SteinDeputy Director

Dallas Museum of Art@rjstein

Flickr Credit ~fab05

70% OF THE GLOBAL POPULATION WILL LIVE IN ONE BY 2050

CITIES

Source: Guardian Cities, Jan 2014http://www.theguardian.com/cities/2014/jan/27/guardian-cities-site-urban-

future-dwell-human-history-welcome

CITIES NEED CREATIVE PEOPLEcited by 1500 CEO’s as the single

most crucial factor for future success

IBM, 2010 http://www-03.ibm.com/press/us/en/pressrelease/31670.wss)

Flickr Credit ~5tons

GREAT CITIES NEED GREATMUSEUMS

Armory Show – Chicago, 1913

ARE MUSEUMS ADAPTING?

The work of organizing museums has not kept pace with the times. The United States is far behind the spirit of its own people…

This can not long continue. The museum of the past must be set aside, reconstructed, transformed from a cemetery of bric-a-brac into a nursery of living thoughts.

A NURSERY

OF LIVING

THOUGHTS

Goode, G. Brown. 1891. The Museums of the Future.

Washington, DC: Government Printing Office.

The Largest Art Museum in the Region111 Years OldSupported by the City of DallasNOT a Tourist Destination

The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012).

8%Dallas = 6.5M People - 500k Annual Attendance

ENGAGEMENT?

ENGAGEMENT?

ENGAGEMENT?

HOW DO YOU MEASURE

WHAT YOU CAN’T SEE?

Flickr Credit ~liquoredonlife

IS IT POSSIBLE TO CREATE A PLATFORM FOR ENGAGEMENT?

CAN DATA HELP CREATEA MUSEUM THAT IS

AGILE AND RESPONSIVE?

METRICS WE CARE ABOUT

1.Repeat visits2.Diverse participation3.Increased affinity4.Ability to motivate

action

MAKING NEW FRIENDSA Free MembershipProgram

Current Software Architecture

DOES IT WORK?

Bobby

http://dma.org/friends/by-the-numbers

http://dma.org/friends/by-the-numbers

http://dma.org/friends/by-the-numbers

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WHAT MIGHT A NATIONAL ENGAGEMENT NETWORK LOOK LIKE?

VISION PILOT PROJECTS

• Denver Art Museum• Grace Museum, Abilene• LACMA• Minneapolis Institute of ArtsFOUR PILOT SITES

MOST IMPORTANTOUTCOME

THANK YOU!@rjstein