fritts design - portfolio

PORTFOLIOBERNIE J. FRITTSC: 480.395.2900E: [email protected]: berniefritts.com

Compiled the work of featured artists to create a compelling, informative direct mailer for The PIZZAZZ of Print Competition.

Proprietary designs commissioned for promoting the graphic design program at Desert Mountain High School. Poster and dye sub aluminum plates.

Elena Bornacini Kravetz

2014-15T-Shirt Design9-11 Poster

Tatiana Woods2014-15 Concert Promotion

Lauren Anderson2014-15T-Shirt Designs

GRAPHIC DESIGNDual Enrollment - College Credit is offered through Scottsdale Community College. Get the same class that is offered by SCC for a fraction of the cost.

Industry Graphic Designer - Mr. Fritts has over 20 years of industry experience. Not only does Mr. Fritts have the industry experience but he maintains his cutting edge by consulting with local graphic designers, reviewing software discussion boards, and completing advanced courses focused on trends and techniques in graphics design.

Industry Standard Software - Students work with the same applications that “real world” graphic designers use. Mr. Fritts continues to stay on the cutting edge of technology to keep his students up to date on the latest in software and hardware trends.

Sign up today for Desert Mountain High School’s Graphic Design Class

EXAMPLES OF DMHS STUDENT WORK

DE

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DESERT MOUNTAIN HIGH SCHOOL

GRAPHIC DESIGN PROGRAM

QUESTIONS ABOUT THE PROGRAM

Do I need to be able to draw?

Not at all! Graphic design is about building

on creative skills. If you can draw a stick

figure, you can do graphic design.

What software do you use?

We use the industry standard Adobe

Products. Photoshop, Illustrator, InDesign,

Acrobat, and Bridge.

What type of projects do you give?

We use in-class assignments that are

specific to the type of tools we are learning

at that time. Once the basics are learned,

students apply them in assignments that

mirror real world kinds of projects they will

encounter as a part of the industry.

FOR MORE

INFORMATION

Mr. Bernie Fritts

[email protected]

Anthology and gate fold pocket brochure featuring Desert Mountain High School student designs.

FREEDASH 01

STYLEGUIDESTYLEGUIDE DASH

BERNIE FRITTSchief executive officer480.395.DASH (3274)

bfritts@ dashdrink.com

Dash1204 Soda HwyMesa, AZ 85209 dashdrink.com

TWITTER #dashdrink

FACEBOOK facebook.com/dashdrinkINSTAGRAM instagram.com/dashked

Creative sample project: guide and materials created to showcase company branding.

From S Augustine Cir turn left onto E Lindner Ave. Turn right onto E Keats Ave then take immediate left onto E Superstition Springs Blvd. Go .3 miles then turn left onto S Sossaman Rd. Go 1 mile then turn left to merge onto US-60 W.

After 9.1 mi Take exit 46 for Chaparral Rd. Turn right onto E Chaparral Rd. SCC will be on the left after .1 miles.

of Bernie Fritts • Art 290AC

Creative sample projects: concert poster, directional poster, and book cover redesign.

Desert Mountain High School

CAREER & TECHNICAL EDUCATION (CTE)

ADVANCED SPORTS MEDICINE BUSINESS 101 & 102 CHILD DEVELOPMENT EDUCATION I & II COMMUNICATION MEDIA INTERNSHIP COMPUTER INFORMATION SYSTEMS (CIS105) COOL STUFF TECHNOLOGY • COMPUTER REPAIR GAMING & SOFTWARE DEVELOPMENT GRAPHIC DESIGN I, II & III HOSPITALITY & TOURISM MGT. I & II INTRO TO MEDIA TECHNOLOGY INTRO TO SPORTS MEDICINE DMTV LIVE NEWS • MARKETING SPORTS AND ENTERTAINMENT TECHNICAL THEATRE I & II

Branding designs commissioned for Desert Mountain High School. 20 year t-shirt, department banners, student planner cover, and created contextualized branding for existing logo.

LAWS OF ROBOTICS3By using the contrast of the 3 by making it red and large, I believe that it pulls the eye off the large robot face.

By having the robot staring toward the text it keeps the reader engaged in the information. The hierarchy would be hitting the 3, read the rest of the headline, see the robot face and read the text.

And now for your robotic reading pleasure, the 3 Laws of Robotics by Issac Asimov.• A robot may not injure a human being or, through inaction, allow a human being to come to harm.• A robot must obey the orders given to it by human beings, except where such orders would conflict with the First Law.

• A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.

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Creative sample projects: advertisement designs.

Creative sample project: magazine concept.

MODYOUR RIDEReprinted from aptuned.com

I t’s easy for a seasoned car guy to give advice on what he or she thinks is best when it comes to modifying your car or truck, but many times that advice is biased based on their own

belief of what is best and based on what they read on their forum. What a beginner needs is advice that comes from the basics of automotive performance and what makes or doesn’t make power. It’s hard not to get tied up in manufacture claims, so we’re going to create this guide on

what every beginner should know when it comes to modifying their car for the first time, or even picking a platform to modify.

Back in the day, street rods were built based on bigger is better. Today, with

technology being at the forefront of automotive performance, bigger isn’t necessarily better. Today it’s about creating power from a lean and mean engine in addition to a lightweight chassis that both work with well together.

Why it’s important to plan your modsMany of our customers, and myself included, like to buy parts on a feel good basis. We want that intake or want that exhaust because we want the car to sound good, and make more power. But then we find later that we decide to go a different route, and then all of a sudden the exhaust is too small or too big, and the intake won’t work any more. At that point we’ve learned that we wasted money and should have come up with a plan first on what goals we have for the vehicle. Do we want a car for drag racing?

AutoX? Road Racing? Street Performance? Every setup would be different here, so planning that out would help you to not only save money, but ensure the parts you purchase work well together and compliment each other.

Select your platformIf you don’t already have a car or truck to modify,

{ {So, you decided that drag racing is for you?

then you need to decide first which platform you are going to go for before you come up with a path. Again, this comes down to deciding what type of racing or performance you want from your car. Many of us already know that we want an import or domestic, and a specific brand. Others are limited by budget or other criteria. For flat out power, nothing beat starting with a platform that is already turbo from the factory, or already has a V8 motor.

Sure you can go the more expensive route and go straight for a Nissan GT-R, but the majority of people won’t go that route, and so we won’t explore that platform in specific. Our goal here is to give you general advice that you can use on any platform.Drag RacingSo, you decided that drag racing is for you? Welcome to a highly competitive world primarily dominated by high horsepower. The goal of drag racing is to get your car down 1320 feet as quickly as possible. This means your car needs to be as light as possible, launch as hard as possible, and have as much useable power as possible. Typically, drag race setups are not very comfortable on the street. If you have a front wheel drive, you will need

a good set of slicks and a limited slip differential. You can’t drive around with slicks on the street (typically), so you will need a special setup of wheels and tires for the track. If your car is rear wheel drive, you can get away with using street slicks, but for serious drag racers, this might not work. You’d want to setup your suspension to keep the rear stiffer than the front, so as the weight transfers to the back for launch it helps

KDM Magazine • 15

14 • KDM Magazine

Tony Morales

Brian Melcher

Hayes Dymond

Image by shar. the photographer

background fimage rom w8themes.com

Azgoat Isme

John Roscigno

Justin Perlmutter

Custom designed holiday greeting cards.

Conceptualized and designed medals for the United States Chung Do Kwan Association’s state and national tournaments.

U.S. C

HUNG

DO

KWAN

ASSOCIATION FOUNDERS COMMEMORATIVE COIN

1942 - 2014

IN MEMORY OF OUR FOUNDER

2 CORINTHIANS 5:17

EDWARD B. SELL, 10TH DANWITH RESPECT, HONOR, AND LOVE

Logo, medal and coin designs for a remembrance package following the passing of Sr. Grandmaster Edward B. Sell, founder of the U.S. Chung Do Kwan Association and first non-Korean to attain a 9th degree black belt in Taekwondo.

TAEK

WON

DO LE

GEND • GRANDMASTER EDWARD B. SELL

1942 - 2014

TAKE A

CAREER TECH CLASSAT DESERT MOUNTAIN

CLASS YEAR CLASS CODE

COMMUNICATION MULTIMEDIA TECH

Ad Art & Graphic Design I 10-12 9240-9245

Ad Art & Graphic Design II 10-12 9250-9255

Introduction to Broadcasting 10-12 9294-9295

Introduction to Media Technology 9-12 9084-9085

Live News 11-12 9104-9105

Technical Theatre I 10-12 6908-6909

Technical Theatre II 11-12 6910-6911

HOSPITALITY AND TOURISM Hospitality I 10-12 9490-9491

Hospitality II 11-12 9492-9493

HUMAN SERVICES-CHILD DEVELOPMENT Child Development Yr 1 10-12 7830-7831

Child Development Yr 2 11-12 7832-7833

INFORMATION TECHNOLOGY Computer Info Survey CIS105 10-12 8688-8689

Cool Stuff Technology 10-12 8762-8763

Computer Repair 10-12 8663-8664

Gaming Software Development 10-12 8634-8635

Web/Animation Design 10-12 8666-8667

MARKETING & MANAGEMENT Marketing 10-12 8620-8621

Professional Sales 11-12 8624-8625

Sports & Entertainment 11-12 8626-8627

FINANCE Business 101 10-12 8816-8817

Business 102 10-12 8818-8819

Custom designed promotional pieces used by the Career and Technical programs at Desert Mountain High School.

CLASS YEAR CLASS CODECOMMUNICATION MULTIMEDIA TECH Ad Art & Graphic Design I 10-12 9240-9245Ad Art & Graphic Design II 10-12 9250-9255Introduction to Broadcasting 10-12 9294-9295Introduction to Media Technology 9-12 9084-9085Live News 11-12 9104-9105Technical Theatre I 10-12 6908-6909Technical Theatre II 11-12 6910-6911 HOSPITALITY AND TOURISM Hospitality I 10-12 9490-9491Hospitality II 11-12 9492-9493 HUMAN SERVICES-CHILD DEVELOPMENT Child Development Yr 1 10-12 7830-7831Child Development Yr 2 11-12 7832-7833 INFORMATION TECHNOLOGY Computer Info Survey CIS105 10-12 8688-8689Cool Stuff Technology 10-12 8762-8763Computer Repair 10-12 8663-8664Gaming Software Development 10-12 8634-8635Web/Animation Design 10-12 8666-8667

MARKETING & MANAGEMENT Marketing 10-12 8620-8621Professional Sales 11-12 8624-8625Sports & Entertainment 11-12 8626-8627 FINANCE Business 101 10-12 8816-8817Business 102 10-12 8818-8819

DESERT MOUNTAINHIGH SCHOOL12575 E. Via LindaScottsdale, AZ 85259

http://cte.susd.org

Engage • Empower • Educate

SIGN UP FORCAREER TECH

At aGLANCECTE

CTEA Model for SuccessCTE programs are organized by 16 Career Clusters™ and 79 Career Pathways. CTE offers a compete range of career options for students, helping them discover their interests and the educational pathway that can lead to success in high school, college and their chosen career/profession.

FACT: The average high school graduation rate for students concentrating in CTE programs is 90.18 percent compared to an average national freshman graduation rate of 74.9 percent.*

Making a DifferenceNationwide, CTE programs are changing, evolving and innovating to create an environment of opportunity within our nation’s schools. Increasing the relevance and impact of student’s education. Improving graduation rates in high school and college. Actively helping students gain the skills, technical knowledge, and the rigorous academic foundation and real-world experience they need for high-skill, high-demand, high-wage careers.

FACT: Seventy percent of students concentrating in CTE areas stayed in postsecondary education or transferred to a four-year degree program, compared to an average state target of 58 percent.**

*National Center for Education Statistics**U.S. Department of Education, Office of Vocational and Adult Education, Carl D. Perkins Career and Technical Education Act of 2006,Report to Congress on State Performance, Program Year 2007-2008.

TUESDAY, OCTOBER 7, 2014 NEW YORK CITY FREE

CARNAGE IN NEW YORKSpawn of Venom wrecks havoc at the Daily Bugle offices

Cletus Kasady is a psychopath and a homicidal sadist. He is a deeply disturbed individual

with a dark past: as a child, he killed his grandmother by pushing her down a flight of stairs, tried to murder his mother by throwing a television into her bathtub, and tortured and killed his mother’s dog. After the latter, his mother then tried to kill Cletus, and was apparently beaten to the brink of death by Kasady’s father, who received no defense from Kasady during his trial. As an orphan, Kasady was sent to the St. Estes Home for Boys, where

his antisocial behavior made him the target of abuse from both the other orphans and the staff. Kasady gained revenge by murdering the disciplinarian administrator, pushing a girl (who laughed at him for asking her to date him) in front of a moving bus, and burning down the orphanage. It was during his brutal years at St. Estes that Kasady acquired his philosophy that life was essentially meaningless and futile, that “laws are only words”, and came to see the spreading of chaos through random, unpatterned bloodshed as “the ultimate freedom.”

Kasady became a serial killer. He was then captured and sent to Ryker’s Island prison for 11 murders—though he bragged of a dozen more—where he shared a cell with Eddie Brock, who had lost the alien symbiote that transformed him into the supervillain Venom. Brock’s symbiote soon returned and bonded with him again, and unwittingly left behind the symbiote’s offspring. The new symbiote then entered Kasady’s bloodstream through a cut and bonded with his blood, transforming him into Carnage. He escaped prison, and began a series of murders, and at the scene of each crime, wrote “Carnage” on the walls with his own blood.

Cletus Kasady, Carnage, a psychoitic serial killer that was taken over by the alien symbiote spawned by Venom.

THE AMAZING SPIDER-MAN

Spider-Man is the quintessential Marvel

character. Although a super hero, he is

spared none of the slings and arrows

of ordinary life; he experiences difficulties

with friends, family, sweethearts and

employers. His powers enable him to do

good, but not to improve his own lot in life,

and it is his simple humanity, rather than his

exotic talent, that has won him millions of

enthusiastic fans. He is one super-hero who

has not lost the common touch, and in fact

he is frequently described as “your friendly

neighborhood Spider-Man.”

In his 1962 debut, Spider-Man took to

fighting crime for a reason commonplace

in comic books: he was motivated by the

murder of a father figure, his Uncle Ben.

Yet Spidey’s driving force is guilt, not

revenge; he must live forever with the

knowledge that he could have prevented

the killing if he had not been so self

absorbed. Perhaps he suffers from a classic

Oedipus complex; in any case he is certainly

neurotic, forever agonizing over the choices

that confront him when he attempts to do

the right thing. Despite his best efforts, he

is viewed with a touch of suspicion by those

in authority, and is sometimes considered

little more than a criminal himself.

Although nobody seems to understand

him, Spider-Man has the spirit to be a joker

as well as a tragic figure. He is quick with

a quip, appreciates the irony of his endless

predicaments, and relishes the chance to

play tricks on people who never suspect

that he and Peter Parker are one and the

same.

As originally depicted by writer Stan Lee

and artist Steve Ditko, Peter Parker was

just a bit of a wimp. Bright, imaginative,

but nonetheless an alienated adolescent, he

might well have been a typical comic book

reader. Although he has matured and gained

in confidence over the years.

PHOT

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.com

TUESDAY, OCTOBER 7, 2014

NEW YORK CITY

FREE

Creative sample project: a study of grids.

As a strong leader with effective interpersonal communication skills

and instructional abilities, I develop and disseminate relevant and

dynamic curriculum to challenge both students and myself. Adept in

cross media design and technical abilities, as well as dual

platform compliant, I apply critical thinking and process

management problem solving to rise to internal and

external challenges.

SkillsInspired and engaging public speaker

Internet coding including CSS,

HTML5, PHP and MySQL

Detail-oriented problem solver

Dual platform compliant

Leadership

Independent thinker

Dynamic creative

design skills

Critical thinker and

process development

Adobe Creative Suite

Achievements

Cox Technology in the Classroom Award

Student awarded second place

in accredited national contest

Collegiate media guides received national acclaim

Master in self-discipline and cognitive training

Consistently evaluated at highest levels

in performance reviews

USCDKA Medal of Honor recipient

ExperienceScottsdale Community College:

2015-present

Desert Mountain High School: 2011-present

FMB Advertising: 2002-2011

EducationScottsdale Community College

Graphic Design Program

which holds the Frederick D. Kagy

Education Award of Excellence

Community Involvement

Indesign User Group

Judge for SkillsUSA

Volunteer for

Hero Initiative

480-395-2900 • [email protected] • berniefritts.com

GRAPHIC DESIGN

BRANDING

INSTRUCTION

VIDEO EDITING

PRINT & WEB

ADOBE CC PROFICIENT

2 0 5 7 S . A U G U S T I N E C I R M E S A , A Z 8 5 2 0 9

Creative Resume

BRAND GUIDELINESBernie Fritts • ART181

FLOURISH PLANT FOOD / BRAND GUIDELINES

IDENTITY SYSTEM

7

Logo ColorsThe preferred Flourish Plant Food logo is the full-color version that contains PMS 253, PMS 349 and black. Make sure to maximize contrast between the background and the logo.

PREFERRED USAGE

ALTERNATE USAGE

PMS 253

BLACK

PMS 349

PMS 349

Creative sample project: guide and materials created to showcase company branding.


IDENTITY SYSTEM

9

Logo Consistency It’s important that we use our identity consistently based on these guidelines. Here are a few examples of practices to avoid.

Do not rearrange the elements of the logo or alter the scale of its elements. Do not change the color of the logo.

Do not crop or rotate the logo in any direction.

Do not alter the logo’s typeface.

Do not skew or bend the logo in any way.

Do not use a drop shadow behind the logo.

Do not place the logo over “busy” image areas.

Do not stretch, condense, or change the dimensions of the logo in any way.


TYPOGRAPHY

11

Primary Sans-serif

LightABCDEFGHIJKLMNOPQ

RSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890?!.,

HeavyABCDEFGHIJKLMNOPQ


1234567890?!.,

BookABCDEFGHIJKLMNOPQ


1234567890?!.,

BlackABCDEFGHIJKLMNOPQ


1234567890?!.,

MediumABCDEFGHIJKLMNOPQ


1234567890?!.,

Avenir LT Std LightAvenir LT Std Heavy

Avenir LT Std BookAvenir LT Std Black

Avenir LT Std Medium

This is our primary sans-serif typeface.

It has a broad variety of weights and styles,

allowing for flexibility and customization.

It is recommended for headlines,

subheads, sidebars, and small text

scenarios. Italic weights are also available,

but should not by used for blocks of text.

Always take the time to set text to Optical

Tracking and to manually adjust the

kerning when needed. These details make

us look professional and greatly improve

the readability of our type.

This s an acceptable substitute for Avenir

LT Std in Word documents, PowerPoint

presentations, and other digital

applications. However, anything that is

professionally printed must use Avenir LT

Std.

AVENIR LT STD

ARIAL DEFAULT FONT SUBSTITUTE

MIND THE DETAILS

Regular ABCabc123

Bold ABCabc123

Creative sample project: using type as design elements.

With over 20 years of industry experience, Bernie maintains his cutting edge by teaching the designers of tomorrow, consulting with other graphic design professionals, completing advanced courses, and participating in discussions focused on the latest trends and techniques in graphic design.

fritts design - portfolio

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