from 0 to 10,000 - how top brands grew their online communities
TRANSCRIPT
🚀 From 0 To 10,000How Top Brands Grew Their Online Communities
#TINTwebinar
Introductions 👋
Jose Gallegos Community Strategist
Nathan ZaruDirector of Marketing
What is TINT?____
Guest Speaker 📢
Gayle Carpenter Chief Business Dev Officer
📋 Agenda
•The History of Online Communities
•Online Communities • How they started from scratch • Their story• Insights
•Online Communities in 2016
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“A community is a group of people who agree to
grow together.”____
Simon Sinek
What was the first online community?
____ 1978? 1999?
Once upon a time… 📖The history of online communities start with the origin of the bulletin board system.
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Message Boards Forums Instant Messaging
Source: https://forumbee.com/article/q5hh79/short-history-of-online-communities
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Online Communities Today
“66% of companies say they turn their turn to
brand communities for product development”
____ Source: Crezeo 2015
So who does it best? ____
Yelp Elite
Before you even begin to think about building a community, think about what you want that community to stand for. Think about who belongs and would be able to usher others into that community who can carry the torch on your behalf.”
- Nish Nadaraja
“
”
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As your building your community from scratch, you need to ask yourself three basic questions.
1. What do you stand for?2. What is your ecosystem about?3. How do you manage conflict?
Once you have these answers, begin leveraging existing relationships to create value for potential power users or ambassadors.
Source: http://cmxhub.com/yelp-elite-nish-nadaraja-psychology/
Gayle, tell them your story!
____ 💁
Our Reach Our mission is to build a dynamic bridge that enables design and implementation of technology solutions for a more equitable planet.
How did TechSoup grow theircommunity?
• Humble beginnings
• Leverage visibility with partners
• Segment outreach
Learn more at TechSoup.com or say hello @TechSoup on Twitter!
Be part of your offline community
Host community events
Inspire them
Lululemon
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Insomniac Events
• Give your most passionate customers a name - Headliners
• Become a social media publication with community driven content
• Use relevant hashtags related to your community to grow your Instagram and twitter following
• Don’t be basic. Personality is crucial.
• Be active member in your community to understand how to grow it
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Quick Story
One more to go! ____ 😁
“You grow your community by tapping
into other communities.”____ NZ
Maybe your audience is offline? Impact hub explains…
Lessons1. Pictures over words2. Walk the walk3. LinkedIn is not for everyone4. Everybody loves free food
Advice1. Know your audience2. Be yourself3. Ruffle some feathers4. Less speeching. More speaking
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21 more days until 2016____ 😕
What’s next for online communities in 2016?
____ Predictions?
Unique Solutions for Unique Communities
____ 💥
Q & A 🙋____
If we don’t get to your question, we will email you after the webinar with an answer!
Amazon Giftcard Giveaway
____ 💸
You rock :)Next Webinar: 1/27 How To
Become A Better Storyteller in 2016 with Visually