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From a vision to reality – How ideas become Products 11.13.2015 Mark Biasotti – Spanner Product Development

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Page 1: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

From a vision to reality – How ideas become Products 11.13.2015 Mark Biasotti – Spanner Product Development

Page 2: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements
Page 3: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

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SolidWorks promotion project: Inventor/Child

Page 4: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

What I’ll be speaking about today�

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•  Myself, what I do and some products that I’ve Designed •  The Product Design Process •  Design Tools •  Prototyping Tools •  Prototyping Materials

Page 5: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

Have you ever wondered how ideas for products become a reality? �

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What methods and tools do product designer use to bring products to market?

Page 6: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

Are you a Maker ? Do you have product ideas that you want to make real?�

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I will show you how you can take your idea and transform it from inspiration to a real product.

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Who am I and why am I talking to you today?�

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My Name is Mark Biasotti. I am a professional Product Designer

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I have over 30 years experience design products�

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1981 1984 1988 1991 2004 2014 matrix product design

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I graduated with a BSID in Industrial Design from San Jose State University�

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Page 10: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

A few of the many products that I have Industrial Designed or Product Designed over the last 30 years�

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Page 11: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

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1981 to 1995

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1996 to 2004

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2004 to 2013

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2014-2015

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A few key attributes of a successful Product�

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1.  Your idea is something you want to own and use 2.  Do your market research – is it unique? Are their similar competition 3.  Seek out critique – don’t be fearful of feedback 4.  Create a Proposal and Marketing and Sales plan and run it by someone

with experience. 5.  Build and fail, and then build some more (do not fear failure) 6.  Keep prototyping until you’ve resolved all your issues. 7.  With a working prototype in-hand seek funding: Kickstarter, Investors etc.

Page 16: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

Typical Product Design Process�

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START FINISH PRD (Product Requirements Document)

User/Competitive Research

Conceptual Design

Prototype

Architectural Lock

Detailed Design

DFM (Design for Manufacturing)

EVT (Eng. Validation Test)

DVT (Design Validation Test)

PVT (Production Verification Test)

MCO (Manufacturing Change Order)

Production

1 to 2 year process for Consumer products

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Concept Design Tools�

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•  Sketching - Rendering •  Paper •  Digital sketching

•  Sketchbook Pro (Ipad) •  Photoshop – Illustrator

•  3D Virtual Design •  Sketchup •  AutoDesk Inventor or Fusion 360 •  SolidWorks •  Onshape (in Beta) •  Rhino

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Prototyping Tools�

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1st order tools (low cost)"•  Cutting matte"•  Straight edge ruler"•  Matte knife"•  Hot glue gun"•  Hand drill"•  Solvent welding cement"•  Xacto Saw and cut box"

2nd order tools (higher cost but still inexpensive)"•  3D Printer"•  Drill press"•  Band Saw"•  Hobby Lathe"•  Vacuum form machine"•  CNC Router – (cheaper version of CNC Mill)"•  Laser cutter"•  Knee mill (smaller version of full size mill) "

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Prototyping Materials�

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(low cost) – Styrene Modeling"•  Cut (scored) with xacto or utility

knife"•  “Snap it” to make clean break"•  Can be solvent welded together

with Acetone"

Cutting matte

Styrene Sheet Straight Edge

Solvent

Xacto or Utility Knife

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Prototyping Materials�

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(Low Cost) - Foam Core Board"•  Staples or Michael’s"•  Cut with Xacto Knife"•  Can be glued together with Hot Melt

gun"

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Prototyping Materials�

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(low cost) – Styrene Modeling"•  Can be purchased at

McMaster.com or Tap’s Plastic"

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Prototyping Materials�

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MDF (Multi-Density Fiberboard) "•  ¾” sheet glue together to make thicker

•  Shown here using my drill press to Mill rough shape

•  Purchased at Home Depot or Lowes

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Prototyping Materials�

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With Bondo and Laquer Putty filler"Here imperfections are filled using Polyresin Filler (Bondo) and Laquer Putty"

"

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Prototyping Tools�

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Homemade Vac Form Machine"•  Capacity 24x36”"•  $500 Matl. Cost (but you can

build cheaper than I for smaller capacity)"

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Prototyping Materials�

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Hi-Density Urethane Foam (surfboard blanks)"•  Very easy to cut and carve"•  Can be filled and painted"•  Expensive $$"

"

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Prototyping Materials�

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Free-blown Acrylic Canopy"

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Prototyping Tools�

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3D Printers"

$100 $350 $1000 $2500 $3000 $18,000 $20,000

Accuracy

XYZ Printer 3D Doodler Dremel Ultimaker Pro Form Labs Objet Eden Stratasys Fortus

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Prototyping Tools�

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Other Automated machinery tools"

Accuracy

Laser Cutter - $2000"

Drill Press - $200"Hobby Lathe - $700"

Band Saw - $180"

CNC Router - $685"

Knee Mill - $1900"

Page 30: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

Design Tools - CAD�

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History-based Parametric Solid Modeling – after 25 years is still the dominate method for designing products.

Page 31: From a vision to reality – How ideas become Productsamse.vcs.net/uploaded/amse/Seminars/Product_Design... · Typical Product Design Process 16 START FINISH PRD (Product Requirements

Design Tools - CAD�

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For 3D Solid Modeling For 2D Design and Drafting

Most Used

Other Popular

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Design Tools – Solid Modeling�

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Parametric Solid Modeling – can build in design intent. Promotes exploration and rapid change.

All “Child Features” i.e. Shell, bosses etc. update to new profile

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Design Tools – Solid Modeling�

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Quick Demo of SolidWorks

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Design Tools – Solid Modeling�

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But you can not only model, because it’s “solid” you can understand Mass, weight, materials – to simulate “real life” conditions. You can even animate and simulate drop tests

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Design Tools – Solid Modeling�

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With MCAD Solid Modeling it is possible for you to model anything you can imagine. From the simplest idea…

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Design Tools – Solid Modeling�

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With MCAD Solid Modeling it is possible for you to model anything you can imagine. To the most complex

Porsche Carrera GT Built and Rendered in SolidWorks

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Design Tools – Solid Modeling�

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This is a 2800 Feature SolidWorks Model Built over the coarse of one year using reference pictures and a scale model.

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Design Tools – Solid Modeling�

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2nd Generation – 1/4th Scale Working prototype

3rd Generation – Full Scale

?2016

1st Generation – 1/5th Scale Working prototype

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Extra Content – if there is time

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2012 – Blue Arc Promotional Video�Models designed and built in SolidWorks and detailed, rendered and animated in Modo

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Rough test video

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Blue Arc

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product development www.spannerpd.com

15 W San Fernando St, San Jose, CA 95113

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Presentation Reference Spanner Blue R72 G192 B225 HEX#48C0E1 C63 M3 Y7 K0 Spanner Light Gray R200 G200 B200 HEX#C8C8C8 C21 M17 Y17 K0 Spanner Dark Gray R79 G79 B79 HEX#4F4F4F C65 M57 Y57 K35

Spanner Main Color Palette

Spanner White R255 G255 B255 HEX#FFFFFF C0 M0 Y0 K0

Spanner Medium Gray R150 G150 B150 HEX#969696 C41 M30 Y33 K0

Spanner Secondary Color Palette

Spanner Yellow R255 G198 B59 HEX#FFC63B C0 M23 Y87 K0 Spanner Green R153 G204 B51 HEX#99CC33 C39 M0 Y92 K0

Spanner Overlay Shapes - 75% Opacity

Spanner Default Text

Text in shapes Text in

shapes

Spanner Red R249 G117 B191 HEX#F9755B C0 M62 Y60 K0

Body Text 1

Body Text 2

Color Text 1

Color Text 2

Color Text 3

Color Text 4

Main Point Text

Subtitle Text

Title Text

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Presentation Reference (Shapes)

a cb d a cb d a cb d

a cb d a cb d a cb d

Spanner Main Color Palette

Spanner Secondary Color Palette