from aargh to aaahh: web content strategy

FROM AARGH! TO AAAHH:DEVELOPING A DIGITAL CONTENT STRATEGY

FOR YOUR ORGANIZATION

presented by Micah Slavens

Thursday, June 24, 2010

Design is communication,not decoration.BACKGROUND


WEB CONTENTUSUALLYSUCKS

:-(Thursday, June 24, 2010

when did I realizethere was a problem?


sometime later...


2000the year


Design is communication,not decoration.


SpiessRealtyhttp://rmspiess.com (circa 2000)

- house navigation drawn in Paint- shimmery wallpaper background- tables with double borders- content strategy? not so much.


http://rmspiess.com

http://rmspiess.com

fast forward a decadeThursday, June 24, 2010

We make lovable* websites.



Technology should empower communication, not control it.



Your users want to feelsmart and productive when they visit your site.


Don’t forgetyour users.


Your web designer should get to know you & your message.


things got a little better.there were wins.


StrathconaCountyhttp://strathcona.ab.ca

With our help, Strathcona County was able to sort through several thousand pages, and combine the messages of over twenty local government departments into one elegant, cohesive design.


http://appboy.com

http://appboy.com

AUPEhttp://aupe.org

Careful planning and collaboration with AUPE’s experienced communications team produced a crisp, easy to use website with hundreds of pages, photos and twelve years of news articles.


http://appboy.com

http://appboy.com

LSCChttp://landstewardship.org

We worked with the Land Stewardship Centre of Canada to help create a better website, resource database and a more consistent look and feel.


http://appboy.com

http://appboy.com

we + communications

professionals.


Design is communication,not decoration.but still, content was HIT AND MISS


then one day...Thursday, June 24, 2010

(buy it now!)


LEARNPLANCREATEGOVERN


LEARN



SOLUTIONLEARN

do less, not morefigure out what you have and where it’s coming fromlearn how to listenput someone in chargestart asking, why?

from



PROBLEMLEARN

content is complexno one owns the contentyou never meant to be a publishercontent is seen as a commodityour standards for content are really, really low

from



DISCIPLINELEARN

the advocate for content throughout the projectprovides the background to allow stakeholders to make decisionscontent recommendations based on business and user needssees to the implementation of the content online

from


PLAN



AUDITPLAN

create a content inventorydo a quantitative auditdo a qualitative auditapproach specialized audits

from



ANALYSISPLAN

how does content happen?who are your users, and what do they want?what are your competitors up to?who else influences your users’ opinions?

from



STRATEGYPLAN

what content do we need to create? why?how will the content be structured?how will users find the content?how will we get from here to launch?what’s next once the content is “out there”?

from


(buy it now!)


Design is communication,not decoration.WHAT NOW?


Design is communication,not decoration.1. GET STARTED.


Design is communication,not decoration.2. LEARN.


Design is communication,not decoration.3. OWN IT.


some of you are already doing this stuff.

LikeThursday, June 24, 2010

Micah [email protected]@micajobefacebook.com/micajobeappboy.com/micajobeliftinteractive.com


mailto:[email protected]

mailto:[email protected]

from aargh to aaahh: web content strategy

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