May 2014: launch in the Netherlands

Micropayment platform (article or issue)

March 2015: added NYT, WSJ, WaPo, Economist

June 2015: announced Blendle Germany (all major publishers on board)

325.000 users

66% of users <35 years old

Blendlein short

Blendle in numbers:

In Blendle people can browse newspapers and magazines for free

They only pay for what they read, with 1 click

Articles are displayed in the style of the original publication

Blendle is a social network, where users can follow friends, colleagues and celebrities to see what today’s must-reads are

They can add alerts for subjects they are interested in

1. When signing up, a user gets for free 2. True one-click payment 3. Automatic refund when an article is closed within 10 seconds 4. Refund possibility after reading an article (fair use) 5. Topping up (5, 10, 20 or 50 euro) is very easy 6. 50% of users choose automatic top-up

Our users love paying for journalism. Really.

€ 2,50

Business model

Publishers set the

pricing, based on word

count Publishers keep 70% of

the income Publishers can analyse

sales results in an online

dashboard

duco@blendle.com