from digital workplace to digital mindset, transforming a traditional company
TRANSCRIPT
Intranets2016, Sydney, June 2016Frank Sielaff
From Digital Workplace to Digital Mindset
TRANSFORMING A TRADITIONAL COMPANY
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff2
Agenda
We are Merck
From Shantytown to Capital City
Project Communications
Where we are Today
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff4
What we do
Life SciencePerformance
MaterialsHealthcare
A wide range of specialty chemicals, such as liquid crystals for displays, effect pigments for coatings and cosmetics, or high-tech materials for the electronics industry.
Innovative tools and laboratory supplies for the life science industry that make research and biotechproduction easier, faster and more successful.
Prescription medicines to treat, for example, cancer, multiple sclerosis and infertility, over-the-counter pharmaceuticals for everyday health protection or to provide fast relief of colds and pain, as well as innovations in the areas of allergies and biosimilars.
History and future
Nearly 350 years of experience for patients and customers
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff5
Friedrich Jacob Merck purchases the “Angel Pharmacy” (Engel-Apotheke) in Darmstadt
Emanuel Merck begins production on an industrial scale
Merck from Darmstadt, Germany is represented onall continents
Our U.S. subsidi-ary Merck & Co.is expropriatedas a consequence of World War I
All foreign subsidiariesare lost and the company startsup again fromthe ruins in Darmstadt
Our subsidiariesare founded or reestablished around the world
We enter the field of bio-technology, assuming a pio-neering rolein Germany
The Institutefor Experimental Drug Researchis established
Initial public offering
Acquisitionof Serono
Acquisitionof Millipore
We take upthe fight against schistosomiasis, aiming to elim-inate this tropical disease in Africa
Acquisition of AZElectronic Materials
Our 350th
anniversary
Acquisition of Sigma-Aldrich
1668founded
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HEALTHCARE, LIFE SCIENCE
& PERFORMANCE MATERIALS
66countries
50,000 employees
€1.7 bninvested in R&D
in 2015
€12.8 bnsales in 2015
This is Chaosville …In a digital sense, we lived in a shantytown where the ways we connect with one another are hopelessly complicated and outdated.
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Welcome to Capital City
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Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff10
Reasons for Change
Shortfalls in current communication and collaboration
possibilities
Multiple unconnected systems
Working in silos
Duplication of work
No identification of expertsand expert knowledge
Outdated or irrelevant content
Important communication getslost in (mass) mails
Low capacity of adaptation inthe organization
…
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EVA – The Digital Workplace
Expertise everywhere:Global and local knowledge and experts are available quickly and easily
Virtual Teams: Employees as well as partners can work togetherregardless of location or function
Access to Information: Employees can be reliably reached by their leaders;and enjoy individually customized access toinformation to help them accomplish their goals inthe most effective and efficient way.
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff
Vision: All Merck employees as well as partners will be part of a globally connected network, where free flow of information fosters collaboration and innovation.
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff12
Finding an understandable Nomenclature
no tech terms
describing the problem
management compatible
Result: Room Analogy
By Jannahplace (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons
Room Types
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff13
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff14
Bringing all together
„Employee Room“
Rooms (= Websites) Applications
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff15
One start page for every employee
Dashboard
Browser Startpage
Personalized, aggregated content
Quick Access Gateway News, Activities, Conversations
Project Setup
BAB / LRM Übersicht Charts
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff16
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff17
... and how does it feel?
3 types of audiences
Prelaunch
Management
Executive Conference, Pre-Information, Top-Down Comms, Manager Kits
EVA virtual team
Practitioner Meetings, Blog-Updates, Info-Packs
All Employees
Posters, Table Toppers, StandUp Displays, Intranet Articles, ...
Communication 01.09.15
Launch and Beyond
Management
Information Meetings Lighthouse exchanges
EVA virtual team
Support Forum, Lighthouse exchanges
All Employees
Virtual Guided Tour, All People Mail, Profile Contest
Big Bang
Global Browser Switch
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Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff20
Stage Play at Group Executive Conference
Management Information Meetings
Leadership Team Meetings
"Meeting in a Box"
Gaining Managers EndorsementLeveraging existing touchpoints, varied formats, ...
• Early and regular information(before others)
• Prioritized response in online communities
• Classroom and Remote Trainings
• Practicioner meetings
• Focus sessions
• EVA Excellence Awards
• EVA Launch Celebration
"YOU ARE ROCKSTARS"Motivating the virtual EVA team
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Being an EVA room manager is a job enrichment!
Moving the FieldEmployee Launch Communication
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff22
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff23
Where we are today
Now that people moved in, they start to learn how to live in this smart city.
By Olga Bandelowa (Own work) [CC BY-SA 2.0 de (http://creativecommons.org/licenses/by-sa/2.0/de/deed.en)], via Wikimedia Commons
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff24
The typical lifecycle of new (social) platforms in organizations
EVA is probablyhere currently
Time
Peak of inflatedexpectation
Trough ofdisillusionement
Slope ofenlightenment
Plateau ofproductivity
This is not surprising, as all
platforms run through this cycle…
The important thing is to reach theturnaround in this phase
Usage
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EVA is by far the most important of all channels, managed by Communications. User satisfaction indicate a necessity to act!
April 2016 Employee Survey feedback shows Importance and Satisfaction
-64
-30
25
40
47
49
59
86
89
Smartphone or tablets
...
EVA (Intranet)
Meetings with Manager / Team
Most important ways of Communication
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However: Adoption does not come on its own
Time
Usage
So, what needs to be done to achieve the turnaround?
1. Continuous improvements of the platform (visible for the employees!), fixing infrastructure
2. Continuous change communication to build capabilities and make the benefits clear to the employees andthe management
• Training
• Share stories and use cases
• Inspire people
• Create „army“ of multipliers
Peak of inflatedexpectation
Trough ofdisillusionement
Slope ofenlightenment
Failed Projects
Plateau ofproductivity
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff27
Tuxyso / Wikimedia Commons, via Wikimedia Commons
MeRCKFrank Sielaff
Frankfurter Straße 250
64293 Darmstadt, Germany
Phone +49 6151 723520
Email [email protected]
LinkedIn https://de.linkedin.com/in/fsielaff
Twitter @fsielaff
cONTAcT