© 2011 IC2 Institute, The University of Texas at Austin

Intrapreurship:

From Drone to Polecam

Matt Reedy, Rob Pacheco

and Shane Osborne

USAA

Cliff Zintgraff

IC2 Institute

The University of Texas at Austin

Open Innovation: The Journey from Ideation to Innovation

November 2012

© 2011 IC2 Institute, The University of Texas at Austin

• About the Collaboration

• USAA on Intrapreneurship

• Case Study: Polecam

• Q & A

Overview

© 2011 IC2 Institute, The University of Texas at Austin

1. First Meeting

Role of TAMEST

2. Memo Exchange

Gen. Robles (CEO) and

Dr. Cigarroa (System Chancellor)

3. Two USAA Group Visits to Austin

4. Choose a Focus

5. Master Research Agreement!

Start of the Collaboration

© 2011 IC2 Institute, The University of Texas at Austin

1. Innovator Certification: Students use USAA technology-

based ideas with potential for implementation as subjects

of study in a course that leads to a UT Austin Certificate.

2. Collaborative Research: A priority list of challenges are

addressed by faculty and staff from around the university.

3. Student Challenge: UT students will address USAA

identified challenges in graduate student internships.

4. Speaker Series: IC2 Institute staff will conduct short

speaking engagements at the USAA campus.

Focus Areas for the Collaboration

© 2011 IC2 Institute, The University of Texas at Austin

Innovator Certification Mission / Strategy

Mission:

• Train USAA Innovators to quickly vet

technologies and technology-based ideas

• To improve service to USAA members

• Capture the value of the process (lessons, potential

strategies) and direct to implementation.

NOTE: Evaluation, not Ideation

Strategy:

• Train Innovators in the IC2 Quicklook process

• Customize for USAA

• Providing supporting marketing and business

knowledge and tools.

© 2011 IC2 Institute, The University of Texas at Austin

Principles

• Cross Functional

• Market Driven

• Contextual Integration

• Think and Do

Cohort 1 Student

Paige Gorman takes

a first shot at

describing her

team’s technology in

the IC2 Global

Classroom.

© 2011 IC2 Institute, The University of Texas at Austin

Certificate Lineage: “MSTC”

• Masters of Science in Technology

Commercialization (MSTC)

• Created and “incubated” at the IC2 Institute

• Now delivered by the McCombs School

• Instructors are McCombs Lecturers and

current MSTC instructors.

MBA = Wealth Management

MSTC = Wealth Creation

© 2011 IC2 Institute, The University of Texas at Austin

Main Course Topics

1. Technology Quicklook

A 40- to 60-hour process for rapidly determining

the promise of a technology or technology-based

idea and determining strategies for taking it to

the market.

2. Entrepreneurial Marketing

3. Market Validation

ATI Director Isaac

Barchus talks to

USAA staff about

entrepreneurship at

UT Austin.

© 2011 IC2 Institute, The University of Texas at Austin

Continuous Theme

Development of a Quicklook-inspired presentation

to be delivered in the final session at USAA, open

to USAA staff.

Your goal is either to:

1. Explain why your technology will not work

OR (much more fun)

2. Deliver a go-to-market presentation describing a

well-considered plan with a compelling, game-

changing outcome.

© 2011 IC2 Institute, The University of Texas at Austin

Innovator Certification Outcomes

1. Quicklook-style presentations

2. New knowledge, strategies and skills for all

participants

3. A Certificate of Completion for all participants

4. An increased

likelihood of game-

changing

innovations

© 2011 IC2 Institute, The University of Texas at Austin

Innovator Certification Outcomes

Source: Smilor, Kozmetsky,

and Gibson, Creating the

Technopolis, 1987

© 2011 IC2 Institute, The University of Texas at Austin

Innovator Certification Outcomes

Source: Smilor, Kozmetsky,

and Gibson, Creating the

Technopolis, 1987

Polecam ExampleUniversity

Large Corporations

Support Groups

© 2011 IC2 Institute, The University of Texas at Austin

What Makes This Work? Open Innovation.

1. Real Need

2. Executive Support

3. Institutional Agreement

4. Goal Alignment

5. Partner Flexibility

6. Open Evaluation;

Iterative; Smart Experiments

7. Integrated, Fluid, No Silos

USAA CEO Gen. Joe Robles

speaks at first graduation