from ego-centered to user-centered design of gamification
TRANSCRIPT
Book ClashMultiplayer or single
quiz
Book WorldVisualization of
personal or global statistic
Full shelfCompulsory
reading application
“I think”
Empathy mapping
“What do you feel?”
“What do you do?”
“What do you think?”
What is difficult to overcome?
8
people
Results:What do readers like?- connecting and comparing information
they read with their reality - thinking about values
Results:What do gamers like?- the possibility to evolve, discover, cooperate
or to destroy / kill the enemies.- striving to gain the final objective, adrenaline
- feeling of thrill and conflict- identification with the character- to build or to see something new- immersion to the story