from enterprise integration to market transformation: the future of corporate sustainability
TRANSCRIPT
From Enterprise Integration to Market Transformation: The Future of Corporate
Sustainability
Andy Hoffman University of Michigan, Professor: Finding Purpose, Author
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“The two most important days in your life are the day you are born and the day you find out why.”
Mark Twain
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“The success or failure of any historical age is the extent to which those living at that time have fulfilled the special role that history has imposed upon them…It is a role given to us, beyond any consultation with ourselves. We did not choose. We were chosen by some power beyond ourselves for this historical task…The nobility of our lives, however, depends upon the manner in which we come to understand and fulfill our assigned role.”
Thomas Berry
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MarketShift
Business Sustainability 1.0:Enterprise Integration
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BusinessSustainability
Regulatory Compliance
New Product Development
Internal Culture/Employee Retention
Cost of Capital
Consumer Demand
Insurance Risk Management
Operational Efficiency
Strategic Direction
Disaster Preparedness/Resilience
Resource Availability
Supply Chain Logistics Corporate Reputation
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Business Sustainability 1.0:Enterprise Integration
Business Sustainability 1.0:Enterprise Integration
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MarketShift
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BUT…..
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We have entered the Anthropocene, a new geological epoch in which humans beings now act as a geophysical
force on the planet as a whole.
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“Two Cheers for Capitalism”JULY 31, 2015
David BrooksNew York Times
Business Sustainability 2.0:Market Transformation
“The End of Capitalism has Begun”JULY 17, 2015
Paul MasonThe Guardian
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Business Sustainability 2.0:Market Transformation
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New Conceptions of:•System Parameters•Operational Parameters•Organizational Parameters•Metrics and Models
Business Sustainability 2.0:Market Transformation
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New Conceptions of:• Systems Parameters• Operational Parameters
• Supply Chain Logistics• Circular Economy• Transparency• Resource Availability• Human Rights
• Organizational Parameters• Metrics and Models
Business Sustainability 2.0:Market Transformation
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New Conceptions of:•Systems Parameters•Operational Parameters•Organizational Parameters
• Hybrid Organizations• B Corps• Networked Organizations• ESOP, COOP
•Metrics and Models
Business Sustainability 2.0:Market Transformation
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New Conceptions of:•Systems Parameters•Operational Parameters•Organizational Parameters•Metrics and Models
• Discount Rates, GDP• “Purpose of the Corporation”• Neo-Classical Economics, Agency Theory• Ricardian Model• Consumption and Materiality
Business Sustainability 2.0:Market Transformation
@HoffmanAndy
New Conceptions of:• Systems Parameters• Operational Parameters• Organizational Parameters• Metrics and Models
• GDP, Discount Rates• LCA, Systems Metrics• Economics, Agency Theory• Consumption, Purpose of the Firm
ENTERPRISE INTEGRATION MARKET TRANSFORMATION
SUSTAINABLE BUSINESS – 2 VIEWS
Cultivate tools and models to effectively integrate sustainability into today’s business practice.
Foster new ideas and practice that transform markets toward systemic sustainability and define business as a force for good in the world.
1 2
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Christina Johanna Schneider (1899-1995) Joseph Leo Hoffman (1898-1967)Married on September 29, 1921
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“The best way to predict the future is to invent it.”
Alan Kay
Thank you
Andrew J. HoffmanHolcim (US) Professor of Sustainable Enterprise
Education Director, Graham Sustainability InstituteUniversity of Michigan
Email: [email protected]: www.andrewhoffman.net
Twitter: @HoffmanAndy
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