from feedback to features - building the new jira experience
TRANSCRIPT
From Feedback to FeaturesBuilding the new Jira Cloud experience
HELEN XUE | ASSOCIATE PRODUCT MANAGER | ATLASSIAN | @HELNXUE
DAVE MEYER | SENIOR PRODUCT MANAGER | ATLASSIAN | @D_MEYER
Great products
need great feedback
Events Support Surveys In-product feedback
Most feedback sucks
Customers cannot tell you what they need.
GUY KAWASAKI, “WHAT I LEARNED FROM STEVE JOBS”
Why does enterprise software depend on
ineffective feedback?
WHAT’S WRONG WITH FEATURE REQUESTS?
Loudmouths Biggest voices tend to win, and you don’t know whose voice should be big
Features aren’t your product Performance, bugs, design, onboarding
Not holistic Tend to skew towards advanced users
How Jira takes feedback to features
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
❤
How do you measure love?
NPS
1 2 3 4 5 6 7 8 9 100
DETRACTORS PASSIVES PROMOTERS
% Promoters - % Detractors = Net Promoter Score (NPS)
NPS is the #1 metric for product managers
at Atlassian
“Don’t be a number dummy.” - Grandpa
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
When Jira works, I like it; but too often Jira is "down for maintenance." No good.
My biggest annoyance is no good test case management.
Too complicated and confusing.
Functionality
Usability
Reliability
RFU
RUF
RELIABILITY
USABILITY FUNCTIONALITY
Performance Uptime Bugs
Ease of use Confusion Delight
New features Improvements Options
RUF breakdown 🐶
January 15 Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan 16
34%31% 31%
33%30% 32%
35% 34% 33%29%
19%17% 17%
42% 41% 42%44%
40%44% 43% 42% 44%
40%43% 44% 43%
20% 22% 21% 20% 20% 20% 18%20%
16% 15%
10% 8% 8%
Reliability
Usability
Functionality
Jira Cloud performance is now reasonable instead of feeling like grandmothers old laptop.JIRA CLOUD CUSTOMER
USABILITY FUNCTIONALITY
RELIABILITY
Jira suffers really badly from feature bloat.
Kill features more often, the bloat and complexity of Jira is really difficult to deal with.
So many good features, but it's now suffering from feature clutter.
USABILITY FUNCTIONALITY
RELIABILITY
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
Usability is a lot harder to prioritize
Prioritize
# of users
Comment
Owner
Journey
How many users? Depending on the size of the organization, Jira can be complex to different users for different reasons.
Prioritize
Owner
Journey
Comment
# of users Read the full comment What is your user really saying? What are their frustrations?
Prioritize
Comment
Journey
# of users
Owner
Assign ownership Know which product or team owns this piece of work. Be specific.
Prioritize
Comment
Journey
# of users
Owner
Which experience? Highlight the specific user experience that is being described
Hard to find anything, I spend forever searching for items I'm looking for. Too many steps to edit a simple issue.
Edit Issue
Search
Navigation
HIRE AN INTERN
6000pieces of commented NPS feedback per month
200comments a day
HIRE LOTS OF INTERNS
What did we learn?
JIRA USABILITY THEMES 2016
General navigation
Project configuration
Create & edit issue
Onboarding
Search & filtering
Overview
0% 5% 10% 15% 20% 25%
5%
10%
12%
13%
18%
23%
USABILITY THEMES BY NUMBER OF USERS
0%
25%
50%
75%
100%
General nav Project configuration Create & edit issue Onboarding Search and filtering Overview
10 users15 - 25 users50 - 100 users500 - 200 users
USABILITY THEMES BY LICENSE SIZE
0%
25%
50%
75%
100%
General nav Project configuration Create & edit issue Onboarding Search and filtering Overview
10 users15 - 25 users50 - 100 users500 - 200 users
USABILITY THEMES BY LICENSE SIZE
0%
25%
50%
75%
100%
General nav Project configuration Create & edit issue Onboarding Search and filtering Overview
10 users15 - 25 users50 - 100 users500 - 200 users
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
Validation doesn’t have to scale, but your design does
All sizes
All customers Even the ones you don’t have
yet
Validation doesn’t have to scale, but your design does
All sizes
All customers Even the ones you don’t have
yet
Validation doesn’t have to scale, but your design does
Realistic designAll sizes
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
UX scorecard
Quantitative measurement of usability improvements
UX SCORECARD
UX SCORECARD
UX SCORECARD
UX SCORECARD
UX SCORECARD
Did the product meet your needs?
Was the product easy to use?
What is UMUX-LITE?
Early Signal Testing: Desiging Atlassian’s New Look
Becky White Senior UX Researcher
TODAY, 4:50 PM, ROOM 211A
Ashleigh Sterzenbach Senior Designer
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
POST-CLICKTHROUGH ACTIONS
No activityTransition issue through workflow
AttachmentsComment on issue
Edit descriptionEdit assignee
Dev Summary clicksWork loggingEdit summary
Comment view activities (e.g. twixi, expand, tab panel)Issue links - add, delete, show more, click-through
Subtasks - create, reorder, add, per-issue triple-dotView workflow
Admin menuEdit sprint
Edit priorityAll tab panel
Edit timeestimateEdit labels
Edit epic linkWatchers - watch or see watchers
Votes - vote or view votersEdit customfield - multicheckboxes
Edit linkHistory tab panelActivity tab panel
Edit customfield - urlDelete issue
Edit duedateShare issue
Click through to external links in description/commentsExport issue
Edit epic labelEdit reporter
After Actionable feedback
Before "Fire your UX team”
COLLECT
CATEGORIZE
PRIORITIZE
VALIDATE
PROTOTYPE
BUILD
SCORECARD
MEASURE
Thank you!
HELEN XUE | ASSOCIATE PRODUCT MANAGER | ATLASSIAN | @HELNXUE
DAVE MEYER | SENIOR PRODUCT MANAGER | ATLASSIAN | @D_MEYER