from foodservice to retail? patrick o’flaherty fresh pure organic - juices & smoothies built...
TRANSCRIPT
from foodservice to retail?
Patrick O’Flaherty
FRESH PURE ORGANIC - Juices & Smoothies
Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic
2002 – Gold at The Great Taste Awards
2003 - Voted UK’s Best Organic Soft Drink
2004 - Winner of London’s most environmentally friendly company and Organic Food Awards
2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards
2006 - Gold, Silver and Bronze at The Great Taste Awards
2007 - Finalist at Beverage Innovation Awards
2008 - Finalist at Beverage Innovation Awards
key learnings…
5
…such a long way to go!
1
Organic represents approx 2.5% of the Food & Drink market
……but what about the ‘Out of Home’ market?
represents around 30% of the total Food & Drink market (in the US it is around 45%)
grew by 5% in 2007 to £38bn
focus is on Health and Convenience
Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……
…just being ‘sustainable and organic’ is not
enough…
2
‘consumer-appeal’ ‘taste’‘sustainability’
‘healthy’‘Innovation!’ ‘quality’
‘ethical’
…highlight the benefits beyond your product…
3
health & convenience
point of difference
offer solutions
corporate social responsibility
the ever changing, ever growing green
consumer …
4
Source: Business Insights
Key features influencing consumers to purchase ethical products over the next 5 years
NGD …be green with innovation
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