From Information to Innovation:The Evolving Role of the CIO —and How to Evolve With It!

From Information to Innovation:From Information to Innovation:The Evolving Role of the CIO The Evolving Role of the CIO ——and How to Evolve With It!and How to Evolve With It!

Susan E. SheskeyChief Information Officer

Dell Inc.

Susan E. SheskeySusan E. SheskeyChief Information OfficerChief Information Officer

Dell Inc.Dell Inc.

Welcome and Thank You!Welcome and Thank You!Welcome and Thank You!

► Bettina Bair► Julie Barnes► Ellen Walker► Rachelle Kristof

Hippler► Kirsten Stevens► Angela Guercio► Valerie Cross► Betsy Kearns► HJ Choi

►► Bettina BairBettina Bair►► Julie BarnesJulie Barnes►► Ellen WalkerEllen Walker►► Rachelle Rachelle KristofKristof

HipplerHippler►► Kirsten StevensKirsten Stevens►► Angela Angela GuercioGuercio►► Valerie CrossValerie Cross►► Betsy KearnsBetsy Kearns►► HJ HJ ChoiChoi

Corporate Sponsors:► Dell► GE► SARK► JPMorgan Chase► AK Steel

University Sponsors► Kent State► Miami ► Ohio State► Univ. of Cincinnati► Univ. of Dayton

Corporate Sponsors:Corporate Sponsors:►► DellDell►► GEGE►► SARKSARK►► JPMorgan ChaseJPMorgan Chase►► AK SteelAK Steel

University SponsorsUniversity Sponsors►► Kent StateKent State►► Miami Miami ►► Ohio StateOhio State►► Univ. of CincinnatiUniv. of Cincinnati►► Univ. of DaytonUniv. of Dayton

Changing Times . . .Changing Times . . .Changing Times . . .

(Not really my graduation.)

(Not really my first job.)

. . . Changing Technologies. . . Changing Technologies. . . Changing Technologies

Thoughts About the Discipline of ITThoughts About the Discipline of ITThoughts About the Discipline of IT

►How has the discipline of information technology changed over time?

►How has the role of the CIO evolved?

►How is globalization affecting IT and changing the business and technology playing field?

►►How has the discipline of information How has the discipline of information technology changed over time?technology changed over time?

►►How has the role of the CIO evolved?How has the role of the CIO evolved?

►►How is globalization affecting IT and How is globalization affecting IT and changing the business and technology changing the business and technology playing field?playing field?

Percentage of Women in IT LeadershipPercentage of Women in IT LeadershipPercentage of Women in IT Leadership

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Percentage of Women in IT LeadershipPercentage of Women in IT LeadershipPercentage of Women in IT Leadership

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On the Cutting Edge of ChangeOn the Cutting Edge of ChangeOn the Cutting Edge of Change

►Dell grew in 22 years from a dorm room in Texas to 180 countries worldwide

►Dell has driven change and innovation in two ways:

By commoditizing computing “for the masses”By leading the way in our use of technology internally

►►Dell grew in 22 years from a dorm Dell grew in 22 years from a dorm room in Texas to 180 countries room in Texas to 180 countries worldwideworldwide

►►Dell has driven change and innovation Dell has driven change and innovation in two ways:in two ways:

By commoditizing computing By commoditizing computing ““for the for the massesmasses””By leading the way in our By leading the way in our useuse of of technology internallytechnology internally

Technology…

►“IT is the business.”

►Distinction between IT and the business going away

TechnologyTechnology……

►►““IT is the business.IT is the business.””

►►Distinction between IT and the Distinction between IT and the business going awaybusiness going away

What Enables Globalization?What Enables Globalization?What Enables Globalization?

A Partnership for Innovation . . .A Partnership for Innovation . . .A Partnership for Innovation . . .

Technology + Business Knowledge = INNOVATION

Technology + Business Knowledge = INNOVATION

THAT’S CHIEF INNOVATION OFFICER,

THANK YOU!

Speaking the Same LanguageSpeaking the Same LanguageSpeaking the Same Language

►IT needs to learn the language of business

►“Know the business better than the business.”

►Use the systems that you build!►Learn processes, business drivers,

pitfalls►Then use that knowledge of the

business to apply technology in innovative ways.

►►IT needs to learn the language of IT needs to learn the language of businessbusiness

►►““Know the business better than Know the business better than the business.the business.””

►►Use the systems that you build!Use the systems that you build!►►Learn processes, business drivers, Learn processes, business drivers,

pitfallspitfalls►►Then use that knowledge of the Then use that knowledge of the

business to apply technology in business to apply technology in innovative ways.innovative ways.

Working in a Global EnvironmentWorking in a Global EnvironmentWorking in a Global Environment

►Some facts about Dell IT:More than 6,000 IT professionals worldwideIT presence in 37 countriesSupporting► Almost 80,000 employees► More than 40 contact centers► 9 (soon to be 12) factories► 9 fulfillment centers► Multiple data centers

►►Some facts about Dell IT:Some facts about Dell IT:More than 6,000 IT professionals More than 6,000 IT professionals worldwideworldwideIT presence in 37 countriesIT presence in 37 countriesSupportingSupporting►► Almost 80,000 employeesAlmost 80,000 employees►► More than 40 contact centersMore than 40 contact centers►► 9 (soon to be 12) factories9 (soon to be 12) factories►► 9 fulfillment centers9 fulfillment centers►► Multiple data centersMultiple data centers

www.dell.comwww.dell.com

“Dell’s supply chain symphony is one of the wonders of the flat world.”

— Thomas FriedmanThe World Is Flat

““DellDell’’s supply chain symphony is s supply chain symphony is one of the wonders of the flat one of the wonders of the flat world.world.””

—— Thomas FriedmanThomas FriedmanThe World Is FlatThe World Is Flat

Dell: A Flattening ForceDell: A Flattening ForceDell: A Flattening Force

Dell’s supply chain rapidly changes and evolves, enabling better products, faster delivery, and greater value to customers.

Dell’s supply chain rapidly changes and evolves, enabling better products, faster delivery, and greater value to customers.

Globalization: Implications for ITGlobalization: Implications for ITGlobalization: Implications for IT

►Being global means that you accept the advantages and the disadvantages

►Things can happen around the world outside your control that affect you

►Need to have the right systems and technologies in place to cope with that

►►Being global means that you accept Being global means that you accept the advantages and the disadvantagesthe advantages and the disadvantages

►►Things can happen around the world Things can happen around the world outside your control that affect yououtside your control that affect you

►►Need to have the right systems and Need to have the right systems and technologies in place to cope with thattechnologies in place to cope with that

How Does Dell Do It?How Does Dell Do It?How Does Dell Do It?

Technology.Technology.

► Q: How many countries and languages do we support on our Web site, Dell.com?

► A: 174 countries and 24 languages

► Q: How many systems do we configure each week on Dell.com?

► A: About 1 million

►► Q: How many countries and Q: How many countries and languages do we support on our Web languages do we support on our Web site, site, Dell.comDell.com??

►► A: 174 countries and 24 languagesA: 174 countries and 24 languages

►► Q: How many systems do we Q: How many systems do we configure each week on configure each week on Dell.comDell.com??

►► A: About 1 millionA: About 1 million

Technology Facts about Dell . . .Technology Facts about Dell . . .Technology Facts about Dell . . .

► Q: How many systems do we build and ship every day around the world?

► A: More than 100,000

► Q: How many notebooks, desktops, and servers does Dell have internally?

► A: 100,000 notebooks and desktops, and more than 15,000 servers

►► Q: How many systems do we build Q: How many systems do we build and ship every day around the world?and ship every day around the world?

►► A: More than 100,000A: More than 100,000

►► Q: How many notebooks, desktops, Q: How many notebooks, desktops, and servers does Dell have internally?and servers does Dell have internally?

►► A: 100,000 notebooks and desktops, A: 100,000 notebooks and desktops, and more than 15,000 serversand more than 15,000 servers

Technology Facts about Dell . . .Technology Facts about Dell . . .Technology Facts about Dell . . .

► Q: How much data can we move around our global networks in 1 second?

► A: About 8 gigabits, and between some buildings we can move 30 gigabits each second.

► Q: How much data do we store in our global storage networks?

► A: About 6 petabytes, or about 500 times more information than in the Library of Congress.

►► Q: How much data can we move around our Q: How much data can we move around our global networks in 1 second?global networks in 1 second?

►► A: About 8 gigabits, and between some A: About 8 gigabits, and between some buildings we can move 30 gigabits each buildings we can move 30 gigabits each second.second.

►► Q: How much data do we store in our global Q: How much data do we store in our global storage networks?storage networks?

►► A: About 6 A: About 6 petabytespetabytes, or about 500 times , or about 500 times more information than in the Library of more information than in the Library of Congress. Congress.

Technology Facts about Dell . . .Technology Facts about Dell . . .Technology Facts about Dell . . .

► Q: How many emails do our servers handle each day around the world?

► A: About 1.8 million outbound messages, and 40 million inbound (and 95% of these are spam!)

► Q: How many attempts to bring down our networks and Web site do you imagine we thwart each month from hackers?

► A: We measure this by how many suspicious data packets we reject, which is 4,000 every second, or about 350 million per day. This translates into millions of attacks against our networks each month.

►► Q: How many emails do our servers handle each day Q: How many emails do our servers handle each day around the world?around the world?

►► A: About 1.8 million outbound messages, and 40 million A: About 1.8 million outbound messages, and 40 million inbound (and 95% of these are spam!) inbound (and 95% of these are spam!)

►► Q: How many attempts to bring down our networks Q: How many attempts to bring down our networks and Web site do you imagine we thwart each month and Web site do you imagine we thwart each month from hackers?from hackers?

►► A: We measure this by how many suspicious data A: We measure this by how many suspicious data packets we reject, which is 4,000 every second, or packets we reject, which is 4,000 every second, or about 350 million per day. This translates into millions about 350 million per day. This translates into millions of attacks against our networks each month.of attacks against our networks each month.

Technology Facts about Dell . . .Technology Facts about Dell . . .Technology Facts about Dell . . .

Who’s Driving Here?WhoWho’’s Driving Here?s Driving Here?

Three Points About Information TechnologyThree Points About Information TechnologyThree Points About Information Technology

►There is more technology on this planet than ever before.

►►There is more technology on this There is more technology on this planet than ever before.planet than ever before.

Three Points About Information TechnologyThree Points About Information TechnologyThree Points About Information Technology

►There is more technology on this planet than ever before.

►Proliferation of technology is driving the pace of innovation up geometrically.

►►There is more technology on this There is more technology on this planet than ever before.planet than ever before.

►►Proliferation of technology is driving Proliferation of technology is driving the pace of innovation up the pace of innovation up geometrically.geometrically.

Three Points About Information TechnologyThree Points About Information TechnologyThree Points About Information Technology

►There is more technology on this planet than ever before.

►Proliferation of technology is driving the pace of innovation up geometrically.

►When coupled with innovation, IT can be a tremendous catalyst for economic growth!

►►There is more technology on this There is more technology on this planet than ever before.planet than ever before.

►►Proliferation of technology is driving Proliferation of technology is driving the pace of innovation up the pace of innovation up geometrically.geometrically.

►►When coupled with innovation, IT can When coupled with innovation, IT can be a tremendous catalyst for economic be a tremendous catalyst for economic growth!growth!

►The cycle of technology innovation is now being measured in months instead of years or decades

►IT is already driving greater productivity and efficiency

►Amazing power to access, control, transform information

►We must keep up with change!

►►The cycle of technology innovation is The cycle of technology innovation is now being measured in months now being measured in months instead of years or decadesinstead of years or decades

►►IT is already driving greater IT is already driving greater productivity and efficiencyproductivity and efficiency

►►Amazing power to access, control, Amazing power to access, control, transform informationtransform information

►►We must keep upWe must keep up with change!with change!

The Speeding CycleThe Speeding CycleThe Speeding Cycle

►IT transformations turn into economic transformations very quickly

►Amazon, Yahoo!, Google, eBay have all created huge employment opportunities and shareholder wealth

►Technology is helping to make the world flat — including my personal IT world and yours

►►IT transformations turn into economic IT transformations turn into economic transformations very quicklytransformations very quickly

►►Amazon, Yahoo!, Google, eBay have all Amazon, Yahoo!, Google, eBay have all created huge employment created huge employment opportunities and shareholder wealthopportunities and shareholder wealth

►►Technology is helping to make the Technology is helping to make the world flat world flat —— including my personal IT including my personal IT world and yoursworld and yours

“It’s the Economy, Stupid”““ItIt’’s the Economy, Stupids the Economy, Stupid””TechnologyTechnology

One Global Team . . .One Global Team . . .One Global Team . . .

►Take an order anywhere

►Build it anywhere

►Ship it anywhere

►►Take an Take an order order anywhereanywhere

►►Build it Build it anywhereanywhere

►►Ship it Ship it anywhereanywhere

Dell’s Flat World . . .DellDell’’s Flat World . . .s Flat World . . .

Dalian

Bangalore

Hyderabad Panama

DelhiTwin Falls

OKC

El Salvador

Macgregor

Edmonton

Roseburg

Chandigarh

Ottawa

Penang

Philippines 1 & 2

Xiamen

Sydney

Kawasaki

Austin/RR

Puerto Rico

Mexico City

Columbia

Argentina

São PauloPorto AlegreChile

Mohali

Winston-Salem

Nashville Ohio

Reno

Toronto

Singapore

Miyazaki

ShanghaiBeijing

Hong Kong

Taiwan

LimerickDublinScotland

BracknellParis

BelgiumAmsterdam

NorwayDenmark

Sweden

FrankfurtHalle

PragueFinland

Poland

EMF4Bratislava

Athens

Italy

GenevaMontpellierMadrid

Morocco

South Africa

Shenzhen

GuangzhouChengdu

Hang Zhou

Otemachi

Not “Just” Building TechnologyNot Not ““JustJust”” Building TechnologyBuilding Technology

►Learning to work together with people of different cultures, different values, different time zones

►Defining new ways of working and collaborating globally that we’ll ultimately use to solve all global problems

►The challenge of globalization is one we will all have to meet together

►►Learning to work together with Learning to work together with people of different cultures, people of different cultures, different values, different time different values, different time zoneszones

►►Defining new ways of working and Defining new ways of working and collaborating globally that wecollaborating globally that we’’ll ll ultimately use to solve all global ultimately use to solve all global problemsproblems

►►The challenge of globalization is The challenge of globalization is one we will all have to meet one we will all have to meet togethertogether

Limiting Success, Driving Success . . .Limiting Success, Driving Success . . .Limiting Success, Driving Success . . .

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You Need a Plan . . .You Need a Plan . . .You Need a Plan . . .

. . . But Don’t Get Too Attached to It!. . . But Don. . . But Don’’t Get Too Attached to It!t Get Too Attached to It!

“Life is what happens while you’re busy making other plans.”

— John Lennon

““Life is what happens Life is what happens while youwhile you’’re busy making re busy making other plans.other plans.””

—— John LennonJohn Lennon

Some Good Advice . . .Some Good Advice . . .Some Good Advice . . .

“Lead, follow, or get out of the way!”

““Lead, follow, or get Lead, follow, or get out of the way!out of the way!””

andand

Be Out Front, Not Behind!Be Out Front, Not Behind!Be Out Front, Not Behind!

If you can read this,you are following too close.

If you can read this,you are following too close.

A Bold Idea . . .A Bold Idea . . .A Bold Idea . . .

MAYBE I COULD SELL COMPUTERS ON THE

INTERNET!

► Look for and surround yourself with smart people!

►You can’t be an expert on everything

►Qualities to look for:Ability to assess trends

Discernment

Takes prudent risks

Forward thinker, not reactive thinker

►► Look for and surround yourself with smart Look for and surround yourself with smart people!people!

►► You canYou can’’t be an expert on everythingt be an expert on everything

►► Qualities to look for:Qualities to look for:Ability to assess trendsAbility to assess trends

DiscernmentDiscernment

Takes prudent risksTakes prudent risks

Forward thinker, not reactive thinkerForward thinker, not reactive thinker

Building Strong TeamsBuilding Strong TeamsBuilding Strong Teams

You Can Do AnythingYou You CanCan Do AnythingDo Anything

►You really can accomplish anything you set your mind to!

►Businesses are becoming true meritocracies►Success doesn’t take place in a vacuum►Some keys:

Know your business!Invest in yourselfDon’t do things that don’t make you happy

►► You really can accomplish anything you set You really can accomplish anything you set your mind to!your mind to!

►► Businesses are becoming true meritocraciesBusinesses are becoming true meritocracies►► Success doesnSuccess doesn’’t take place in a vacuumt take place in a vacuum►► Some keys:Some keys:

Know your business!Know your business!Invest in yourselfInvest in yourselfDonDon’’t do things that dont do things that don’’t make you t make you happyhappy

Some Final ThoughtsSome Final ThoughtsSome Final Thoughts

►Not certain there is any magic path to success

►Your life and your career are very mutable things

►Be out in front of change, see it coming, embrace it!

►Give back to others and the community

►►Not certain there is any magic Not certain there is any magic path to successpath to success

►►Your life and your career are Your life and your career are very mutable thingsvery mutable things

►►Be out in front of change, see Be out in front of change, see it coming, embrace it!it coming, embrace it!

►►Give back to others and the Give back to others and the communitycommunity

All of Us Can Be Great Leaders!All of Us Can Be Great Leaders!All of Us Can Be Great Leaders!

Women are born leaders.You’re following one right now.

Women are born leaders.You’re following one right now.

Questions & AnswersQuestions & AnswersQuestions & Answers