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From Information to Knowledge

Handling information when writing your thesis

Betina B. Sjøstrøm AU Library Fuglesangs Alle, Spring

2014

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From Information to Knowledge

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

• The process of searching and learning

• Mapping your topic and finding search terms

• Sources and searching

• References

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Search – choose – read! … and search again Searching takes time! Skim or browse the result for relevant

and ”may be relevant” texts. Use title, abstract, keywords.

Use your newly acquired knowledge to conduct new searches!

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

ETC’s brand awareness

PR strategies

Fournier (1998)

Fournier & Avery

(2011a)

Marketing communication

Fashion bloggers and communities

Relations between consumers

The meaning

of fashion

identity

Fashion, identity and

relation

Brainstorm insight: Brand relations are vital in order

for fashion brands to create awareness

Cova & Cova (2002)

New media – new

consumers

Mangold & Faulds (2009)

Susanne Thrige AU Library Fuglesangs Alle, 14.3.2013 4

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Mapping a topic > search terms Extract relevant terms from your map Think of variations of words;

more general, more specific, synonyms Remember that you can’t use sentences

when you search; ”consumers relation to other consumers” Extract terms; consumer AND relation(s) Or: consumer relations

Be open for inspirationBetina B. Sjøstrøm

AU Library Fuglesangs Alle, 2014

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Search techniques AND/OR/ NOT Truncation

Aware* Phrase search,

”marketing communication”

Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

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Chain search by use of a known sources Use a known source for further

searching on: Author name; what else has the author

written? Reference list; which sources are used? Citations; who has cited the source in

their reference list? Use a citation database!

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

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Some (relevant) databases Subject/Info type Database nameMainly articles within advertising, marketing, business, communication ect.

Business Source CompleteABI Inform Communication and mass media complete

Market information and Advertising(reports, articles)

PassportWorld Advertising Research Center (WARC)Indeks Danmark/GallupAdforum

Citation databases ScopusWeb of Science

Betina B. Sjøstrøm, Fuglesangs Alle, 2014

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Management of References Keep track of your references, add

citations in the text and create reference list

Free tools online Refworks and End Note – support from

AU Library

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

Ellis, D. (1989) A Behavioural Approach to Information Retrieval System Design. Journal of Documentation, 12(3), 171-212.

Massey, J.E. (2004) Managing Organizational Images: Crisis Response and Legitimacy Restoration. In Millar, D.P. and Heath, R.L. (ed.) Responding to crisis: A Rhetorical Approach to Crisis Communication, Mahwah, New Jersey: Lawrence Erlbaum Associates, 233-246

Meyerhoff, M. (2012) Discourse Analysis: An Introduction, 2nd edn. London: Bloomsbury.

Research Group for Knowledge Communication, Aarhus University (2012) Knowledge Communication.Available at: http://www.asb.dk/article.aspx?pid=6212&lang=en-gb [Accessed 17 October 2012]

Article

Book

Chapter

Website

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To recognize and create references

Avoid plagiarising – use: ”Academic Practice: Guidelines for Staff and Students” by Sandro Nielsen and Carmen Heine, BCOM

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Good to know… Book a Librarian

http://library.au.dk/en/borrowing-and-returning/book-a-librarian/

Courses on Refworkshttp://library.au.dk/guides/referencehaandtering/refworks/

Access to databasesAU Library http://library.au.dk/(choose Databases )

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

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To sum up…

Betina B. SjøstrømAU Library Fuglesangs Alle, 2014

• The process of searching and learning

• Mapping your topic and finding search terms

• Sources and searching

• References