from inside the beltway and beyond
Post on 19-Oct-2014
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bbcon 2013TRANSCRIPT
10/7/2013 #bbcon 1
From Inside the Beltway
and Beyond: Measuring
the Impact of Your Online
Advocacy Program
10/7/2013 #bbcon 2
•Sara Thomas
- Ocean Conservancy
•Brett Weisel
- Feeding America
•Emily Goodstein
- Blackbaud
ADVOCACY GURUS
10/7/2013 #bbcon 3
AGENDA
• Welcome and Introductions
• Partner Exercise
• Panel Discussion
• Q & A
10/7/2013 #bbcon 4
WHY DO WE ENGAGE IN ADVOCACY?
Strengthen • Build and Expand Network Capacity for Advocacy • Identify and scale innovations that “shorten the line”
Feed • Federal Commodities (TEFAP, CSFP) • Federal Meals (SNAP, WIC, SBP, NSLP) • Meal Reimbursements (CACFP, SFSP) • Tax policy (food donation, charitable giving)
Lead • Mobilize the Public (online advocacy,
partnerships) • Thought Leadership (research, lobbying)
Commit to One Goal
10/7/2013 #bbcon 5
ONLINE ADVOCATE GOALS
0 50,000 100,000 150,000 200,000
2018
2017
2016
2015
2014
FY13 Actual
200,000
184,000
168,000
152,000
136,000
133,000
Number of Active Online Advocates (Total)
10/7/2013 #bbcon 6
NETWORK ADVOCACY GOALS
0 50 100 150
Year 3
Year 2
Year 1
Baseline
101
83
60
55
Food Banks at 2.0 Advocacy Index or Higher
# of Food Banks
10/7/2013 #bbcon 7
MEASURING IMPACT
10/7/2013 #bbcon 8
BUILDING YOUR ADVOCACY CAMPAIGN
10/7/2013 #bbcon 9
CONTACT US
Sara Thomas
Brett Weisel
Emily Goodstein