From Interest to Lead to Conversion & then Recommendations –Via Twitter

In the Digital space, everyone is talking about everything, all the time.

How do we tap into these online conversations to translate into ROI for our client Sahara Star?

Business Challenge

Interest Lead Conversion

Created engaging and interesting conversation that gave the brand a warm, approachable personality. Which got the customer to display an active interest in Sahara Star

Interest Lead Conversion

We understood the demographic/psychographic profile of the target audience, and used intelligent keywords to monitor conversations, and engage with potential customers

Our Solution

Interest Lead Conversion

Subtly pursuing and engaging then turned the lead into a reservation!

Interest Lead Conversion

An example of how we did this for one of our guests

Cross-selling Review Recommendation

Cross-selling Review Recommendation

A quick turnaround time for hotel guests’ online conversations, combined with non-intrusive recommendation for activities within the hotel and nearby made the guests feel pampered and special!

The guest enjoyed her experience so much that she promised to write an exceptional review about the hotel on TripAdvisor, and she did!

Cross-selling Review Recommendation

Cross-selling Review Recommendation

Once back in New York, she also recommended Sahara Star to her friends!

The guest enjoyed her experience so much that she promised to write an exceptional review about the hotel on TripAdvisor, and she did!