[International Bakery and Confectionery Trade Fair]

From July 23 to 26 2019

Expo Center Norte - São Paulo/SP

ATTENDANCE FIGURES

BY CITY

SÃO PAULO 31.03%

GUARULHOS 3.03%

RIO DE JANEIRO 1.94%

CAMPINAS 1.73%

SÃO BERNARDO DO CAMPO

1.54%

SANTO ANDRÉ 1.52%

OSASCO 1.34%

SANTOS 1.34%

JUNDIAÍ 1.16%

RIBEIRÃO PRETO 1.04%

OUTROS 54.31%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

TOTAL ATTENDING CITIES: 1,344

BY STATE

SP 73.65%

RJ 5.32%

MG 4.55%

PR 3.05%

SC 2.24%

BA 1.39%

RS 1.18%

GO 0.88%

ES 0.84%

DF 0.80%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

TOTAL ATTENDING STATES: 27

BY COUNTRY

PARAGUAY 25.73%

CHILE 9.94%

ARGENTINA 9.36%

BOLIVIA 8.19%

PERU 5.85%

ECUADOR 5.26%

CHINA 4.68%

URUGUAY 4.68%

UNITED STATES 3.51%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%

TOTAL ATTENDING COUNTRIES: 47

BY GENDER

FEMALE

57.05%

MALE

42.95%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

BUSINESS ACTIVITY

Bakery 31.29%

Confectionery/Sweet Shop 25.78%

Supplier (Industry/Importer) 11.20%

Distributor/Representative 9.38%

Coffee Shop 8.14%

Restaurant/Pub/Snack Bar 8.00%

Service Provider 7.85%

Self-Employed 7.25%

Pizza Place 6.64%

Buffet 4.10%

Consulting Company 3.26%

Convenience Store/Food Mart/Supermarket 2.71%

Wholesaler 2.34%

Ice Cream Parlor 1.82%

Teaching/Education 1.73%

Associations/Public Agencies 0.89%

Catering 0.87%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

NUMBER OF EMPLOYEES

Up to 10 49.76%

11 to 30 21.76%

31 to 50 9.12%

51 to 75 4.54%

76 to 100 3.69%

Above 100 11.85%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

BY POSITION

Owner 48.44%

Manager 12.42%

Director 8.06%

Salesperson 7.66%

Informal Employee… 6.78%

Pâtissier 5.57%

Supervisor 5.39%

Baker 3.74%

Shop Assistant 2.67%

Cook 2.27%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

DECISION-MAKING LEVEL

Approves 51.58%

Purchases 28.23%

Researches 22.55%

Recommends 12.95%

Not Engaged 7.76%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

HOW DID YOU HEAR ABOUT THE EVENT?

Invitation or email sent by the exhibitor 32.72%

Newspaper and magazine ads or articles 27.52%

Email sent by FIPAN 17.92%

Social Media 12.09%

FIPAN’s Website 9.50%

Class Entities/Associations 4.45%

Exhibitor’s Website 3.82%

Radio 2.11%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

SECTOR OF INTEREST

Accessories and Appliances 56.17%

Packages 40.02%

Food and Drinks 39.13%

Professional Kitchen 35.88%

Machines and Equipment 35.44%

Additives and Inputs 30.01%

Commercial Automation 21.23%

Exhibition Equipment 16.69%

Refrigeration Equipment… 15.95%

PPE and Uniforms 14.94%

Hygiene and Cleanliness 11.55%

Service Provision 11.08%

Furniture and Decoration 9.27%

Logistics and Transportation 7.62%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

EDUCATION

Higher Education 31.89%

High School 26.58%

Graduate School 17.78%

Unfinished Higher Education 16.99%

Elementary Education 7.70%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

BY YEARS OF EXISTENCE OF THE COMPANY

Under 5 years old 38.83%

Above 20 years old 22.53%

6 to 10 years old 22.42%

11 to 20 years old 16.70%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%

CUSTOMERS SERVED PER DAY

Less than 500 67.69%

From 501 to 1000 17.22%

More than 2500 5.74%

From 1001 to 1500 5.35%

From 1501 to 2000 2.72%

From 2001 to 2500 2.02% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

VISITS

07/23/2019 22.84%

07/24/2019 31.34%

07/25/2019 29.28%

07/26/2019 16.54%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

TOTAL VISITS: 54.863

TOTAL VISITORS: 42.318

PEAK HOURS

1 PM to 2 PM 31.07%

2 PM to 3 PM 22.45%

3 PM to 4 PM 18.72%

4 PM to 5 PM 12.16%

5 PM to 6 PM 8.05%

6 PM to 7 PM 4.64%

7 PM to 8 PM 2.32%

8 PM to 9 PM 0.60% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%