from managing devices to apps to data

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From MDM to MDM: From Managing Devices, To Apps To Data Jesus Rodriguez, KidoZen

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Page 1: From Managing Devices to Apps to Data

From MDM to MDM: From Managing Devices, To

Apps To DataJesus Rodriguez, KidoZen

Page 2: From Managing Devices to Apps to Data

Welcome Back!!!!!!!

Page 3: From Managing Devices to Apps to Data

About Me• Hackerpreneur• Co-Founder KidoZen, Inc• Co-Founder Tellago, Inc• Advisor to software companies(Microsoft, Oracle….)• Microsoft MVP, Oracle ACE• Board member• Speaker, Author• http://weblogs.asp.net/gsusx• http://jrodthoughts.com• http://kidozencom

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About Today• A quick story about mobile operations

management• From MDM(devices) to MDM(data)• An effective model for managing and securing

mobile business data

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KidoZen

MDM-MAM

On-Premise Enterprise

SaaS Enterprise Mobile Testing

Professional Services

Telcos

Mobile Development

KidoZen is a next generation mobile middleware and management platform

Page 6: From Managing Devices to Apps to Data

A quick story about mobile operations management

Page 7: From Managing Devices to Apps to Data

It Started When People Began Using their Smartphone for Work

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And The Obvious IT Answer Was: Let’s Manage the Device

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Technologically Trivial….

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And Yet So Necessary….

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The Industry Exploded….

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And Some Incumbents Got In the Game

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We Are Passed The Hype….

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Something to think about: The golden days of MDM are behind us….

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So what happened next?

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Organizations Started Build AppsI want an app!

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And Managing Devices Wasn’t Enough…

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The Mobile App Management Space Emerged

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And The MDM Vendors Started Getting into the Space….

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Something to think about: MAM is becoming an extension/feature of MDM platforms…

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So what happened next?

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Organizations Were Ready for the Next Level of Mobile Ops

Management

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Mobile Business Data Management!

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It Makes Perfect SenseManaging

Devices

Managing Apps

Managing Business Data

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And yet there is no solution…

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We Can Manage Files

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But Not Business Data

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Why is that?

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Enterprise mobile solutions are just reaching the necessary maturity level to enable the

management and security of business data

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Enterprise Mobile Maturity vs. Management Granularity

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Mob

ile S

oluti

ons

Mar

ket M

atur

ity

Mobile Ops Management Granularity

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Something to think about: An enterprise mobile middleware is required to enable the

management and security of mobile business data

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A simple management and access control model for your mobile business data

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The DNA of Mobile Business Data Access

• Mobile App-to-LOB real time access• LOB-Mobile App event based access • Geo-aware• Context-aware (network, carrier)• Data cached in the cloud• Data cached in the device• Small data sets

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How to manage my mobile business data?

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Mobile Business Data Management= Mobile Data Sources + Context-aware-mobile-first

policies

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A Mobile Data Sources is a Modeling Unit Based on your

Mobile Middleware Connectors

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Context-Aware-Mobile-First-Data-Policies

• Geo-location based policies• Device based policies• App based polices• Network based policies• Mobile client based policies

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• Require dual factor challenge if accessed outside North America

SAP Accounts

Geolocation-Based Mobile Business Data Policies

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• Can’t be accessed from a jail broken IPhone

Salesforce.com Leads

Device-Based Mobile Business Data Policies

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• Require encryption when accessed from an AT&T network

Siebel Opportu

nities

Network-Based Mobile Business Data Policies

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• Can be accessed by the top order application

• Require dual factor challenge if accessed from any other app

Oracle EBS

Orders

App-Based Mobile Business Data Policies

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Other Interesting Capabilities• Mobile data analytics• MDM-MAM-MDM end to end management

experience• “Data in device” management

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If you had that type of mobile data management solution….

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How Much Would you Really Care About Devices and Apps

Managing Devices

Managing Apps

Managing Business Data

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Something to think about: Effectively managing your

mobile business data is the ultimate goal of a mobile operations infrastructure

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Summary• Enterprise mobile operations management has evolved

from the management of devices to apps to data• Mobile business data management is the crown jewel of

enterprise mobile management• Mobile business data management is about applying

context-aware-mobile-first policies to mobile data sources

• An enterprise mobile middleware infrastructure is required to effectively manage your mobile business data

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[email protected]

http://www.kidozen.comhttp://jrodthoughts.com

http://twitter.com/#!/jrodthoughtshttp://weblogs.asp.net/gsusx